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===Special liveries=== [[File:ATA 25th Anniversary.jpg|thumb|{{center|ATA Airlines [[Boeing 757|Boeing 757-200]] (N520AT) and [[Boeing 727|Boeing 727-200]] (N772AT) in the 25th anniversary livery at MDW}}]] Throughout ATA Airlines' history, the company had two dedicated paint schemes. In addition to these, ATA's first [[Boeing 737 Next Generation|Boeing 737-800]] had the words "American Dream" inscribed alongside the nose of the aircraft; it was the only aircraft in ATA's fleet to have those words written on it. Other schemes were used to celebrate the company's 25th anniversary, as well as a marketing deal with Hawaiian tour operator, Pleasant Hawaiian Holidays. ====25th Anniversary==== In 1998, ATA Airlines celebrated its 25th anniversary. The airline decided to commemorate the anniversary in a big way. In addition to a year-long celebration, two separate aircraft, N772AT (a Boeing 727-200) and N520AT (a Boeing 757-200), were given a special livery which was commonly referred to as the "25th Anniversary Scheme". The design featured the entire airplane painted blue with "25th Anniversary" painted in large gold writing near the front of the aircraft fuselage. The aircraft tail featured "ATA" in gold lettering with pieces of confetti scattered around the ATA logo. Red, orange, pink, and yellow streamers adorned the sides of the fuselage, as well as the engines. ====Pleasant Hawaiian Holidays==== In 1994, ATA partnered with tour operator [[Pleasant Hawaiian Holidays]], which was the largest tour operator flying to Hawaii. To promote the alliance, several L-1011s were adorned in a "Hawaiian livery". The "Pleasant Hawaiian Holidays" livery has appeared only on two types of ATA's aircraft: the [[Lockheed L-1011]], and later, the [[Boeing 757|Boeing 757-300]]. The livery had two different forms; the more extravagant was painted on the Lockheed L-1011s. The livery was primarily white and featured "ATA" in big bubble letters near the front of the aircraft, and "Pleasant Hawaiian Holidays" spelled out after "ATA" near the top of the fuselage. Like the mainline livery, the engines were painted with a sun. The livery basically resembled the "Palm Tree Livery" that [[Mainline (flight)|mainline]] aircraft adorned at the time. There was one big difference. "Hawaii" was spelled out in large letters horizontally across the aircraft tail. After the L-1011s were removed from scheduled service in 2002, two [[Boeing 757|Boeing 757-300]]s were painted in the Pleasant Hawaiian Holidays livery; the elaborate TriStar livery was replaced with a toned-down livery. The new livery was ATA's current livery with the words "Pleasant Holidays" painted in small letters near the front of the fuselage. This livery and ATA's partnership with Pleasant Hawaiian Holidays was terminated in 2005 when Pleasant Hawaiian Holidays signed a larger network deal with [[United Airlines]].
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