Editing World's fair (section)

===Cultural exchange (1939–1987)===
[[File:Ice Follies at 1962 Worlds Fair 02.jpg|thumb|200px|left|[[Ice Follies]] at the [[Century 21 Exposition|Seattle 1962 World's Fair]]]]
{{Further|Technological utopianism}}

The [[1939 New York World's Fair|1939–1940 New York World's Fair]], and those that followed, took a different approach, one less focused on technology and aimed more at cultural themes and social progress. For instance, the theme of the 1939 fair was "Building the World of Tomorrow"; at the [[1964 New York World's Fair|1964–1965 New York World's Fair]], it was "Peace Through Understanding"; at the [[Expo 67|1967 International and Universal Exposition]] in Montreal, it was "Man and His World". These fairs encouraged effective [[intercultural communication]] along with sharing of technological innovation.

The 1967 International and Universal Exposition in Montreal was promoted under the name ''Expo 67''. Event organizers retired the term ''world's fair'' in favor of ''Expo'' (the [[Montreal Expos]], a former [[Major League Baseball]] team, was named for the 1967 fair).<ref>{{cite video|people=Ted Dykstra (Director)|date=2004|title=Expo'67: Back to the future|medium=DVD|publisher=CBC Home Video|location=Canada}}</ref>