Editing Who's Next (section)

==Cover art==
The front cover of the album is a photograph, taken on 4 July 1971 on the way from Sheffield to Leicester, of the band apparently having just collectively urinated on a large concrete piling protruding from a [[slag heap]].{{sfn|Neill|Kent|2002|p=200}} The idea to shoot the picture came from Entwistle and Moon discussing [[Stanley Kubrick]] and the film ''[[2001: A Space Odyssey (film)|2001: A Space Odyssey]]''.<ref>{{cite book |title=The Who: Concert File |first1=Joe |last1=McMichael |first2=Jack |last2=Lyons |publisher=Omnibus Press |page=480 |year=2001 |isbn=978-0-857-12737-2}}</ref> According to photographer [[Ethan Russell]], only Townshend actually urinated against the piling, so rainwater was tipped from an empty film canister to achieve the desired effect. The sky in the background was added later by [[John Kosh]], who was the art director, to give the image what Russell called "this other worldly quality."<ref>{{cite news |last1=Hobbs |first1=Thomas |title='I took the last ever shot of the Beatles – and they were miserable!' |url=https://www.theguardian.com/artanddesign/2019/feb/10/ethan-russell-photographer-beatles-last-photo-rolling-stones-the-who |newspaper=The Guardian |access-date=10 February 2019 |date=10 February 2019 |archive-date=10 February 2019 |archive-url=https://web.archive.org/web/20190210171522/https://www.theguardian.com/artanddesign/2019/feb/10/ethan-russell-photographer-beatles-last-photo-rolling-stones-the-who |url-status=live }}</ref> The rear cover shows the band backstage at [[De Montfort Hall]], [[Leicester]], amid a cluttered mess of furniture.{{sfn|Neill|Kent|2002|p=285}} In 2003, the television channel [[VH1]] named the cover of ''Who's Next'' one of the greatest album covers of all time.<ref>{{cite web |url=http://www.vh1.com/photos/gallery/?fid=1486056&page=2&thumbnails=true |title=The Greatest Album Covers&nbsp;– Photos |publisher=VH1 |access-date=6 November 2010 |archive-date=29 October 2013 |archive-url=https://web.archive.org/web/20131029202037/http://www.vh1.com/photos/gallery/?fid=1486056&page=2&thumbnails=true |url-status=dead }}</ref>

Other suggestions for the cover included the group urinating against a [[Marshall Stack]] and an overweight nude woman with the Who's faces in place of her genitalia.{{sfn|Neill|Kent|2002|p=285}} An alternative cover featuring Moon dressed in black [[lingerie]] and a brown wig and holding a whip was later used as part of the inside art of the 1995 and 2003 CD releases of the album. Some of the photographs taken during these sessions were also used as part of Decca's United States promotion of the album.<ref name="Atkins 1995 13, 24">{{cite AV media notes |title=Who's Next |others=The Who |year=1995|orig-year= 1971 |chapter=''Who's Next'' and ''The Lifehouse Project'' |first=John |last=Atkins |pages=13, 24 |type=CD liner |publisher=MCA Records |id=MCAD-11269}}</ref>