Editing Web banner (section)

==Other types==
[[File:Banner on Wikivoyage.png|thumb|Banner on Wikivoyage]]
The use of web banners is not restricted to online advertising. Website designs often use non-advertising banners, also known as "hero images" or "hero headers"<ref>{{cite web |title=Optimization Glossary: Hero image |url=https://www.optimizely.com/optimization-glossary/hero-image/ |website=[[Optimizely]] |date=7 July 2021 |access-date=9 May 2023}}</ref> for aesthetic reasons. Hero images are represented by large photos, graphics, or videos that are placed in the prominent sections of a website.<ref>{{cite web|title=Exploring the Hero Image Trend in Web Design|url=http://marketblog.envato.com/trends/exploring-hero-image-trend-web-design/|website=marketblog.envato.com|access-date=July 28, 2014|url-status=live|archive-url=https://web.archive.org/web/20150118060517/http://marketblog.envato.com/trends/exploring-hero-image-trend-web-design/|archive-date=January 18, 2015}}</ref><ref>{{cite web|title=12 Outdated Web Features That Need to Disappear in 2014|url=http://mashable.com/2014/01/14/outdated-web-features/|website=mashable.com|date=14 January 2014|access-date=July 28, 2014|url-status=live|archive-url=https://web.archive.org/web/20140727111213/http://mashable.com/2014/01/14/outdated-web-features/|archive-date=July 27, 2014}}</ref>

A "live banner" is a banner ad which is created dynamically at the time of display, instead of being pre-programmed with fixed content. Live banners usually employ animation together with text, images, graphics, sounds and video to catch the viewer's attention. Depending on the banner design, any of these multimedia elements may be defined as dynamic and therefore variable. Formerly, they were built using technologies such as [[Adobe Flash]], [[Java (programming language)|Java]], or [[Microsoft Silverlight]].{{cn|date=April 2025}}