Editing Warren Farrell (section)

== Feminist foundation ==
When the second wave of the women's movement evolved in the late 1960s, Farrell's support of it led the [[National Organization for Women]]'s New York City chapter to ask him to form a men's group. The response to that group led to his ultimately forming some 300 additional men and women's groups and becoming the only man to be elected three times to the board of directors of the [[National Organization for Women]] in N.Y.C. (1971–74).<ref name="Liberated_9780425136805" /> In 1974, Farrell left N.O.W. in N.Y.C. and his teaching at Rutgers when his wife became a White House Fellow and he moved with her to D.C.<ref name="Liberated_9780425136805" /> They subsequently divorced.<ref name=latimes />

[[File:Dr. Warren Farrell on the Mike Douglas Show, circa 1976.jpg|thumb|left|Farrell conducting a "men's beauty contest" on [[the Mike Douglas Show]] with [[Alan Alda]], [[Billy Davis Jr.]], and [[Marilyn McCoo]], {{circa|1976}}.]]
During his [[feminist]] period, Farrell wrote op-eds for ''[[The New York Times]]'' and appeared frequently on the [[Today (NBC program)|''Today'' show]] and ''[[The Phil Donahue Show]]'', and was featured in ''People'', ''Parade'' and the international media. This, and his women and men's groups, one of which had been joined by [[John Lennon]], inspired ''The Liberated Man''.<ref name="Liberated_9780425136805" /> ''The Liberated Man'' was written from a feminist perspective, introducing alternative family and work arrangements that could better accommodate working women and encourage care-giving men. ''The Liberated Man'' was the beginning of Farrell's development of parallels for men to the female experience: for example, to women's experience as "sex objects", Farrell labeled men's parallel experience as "success objects."<ref name="Liberated_9780425136805" />

As a speaker, Farrell was known for creating audience participation role-reversal experiences to get both sexes "to walk a mile in the other's moccasins." The most publicized were his "men's beauty contest" and "role-reversal date."<ref>{{cite news | last = Cooke | first = Janet | title = Men taking turn in beauty contest get insights Into woman's role | work = [[The Blade (Toledo, Ohio)|Toledo Blade]] | date = November 19, 1979 }}</ref> In the men's beauty contest, all the men are invited to experience "the beauty contest of everyday life that no woman can escape." In the "role-reversal date" every woman was encouraged to "risk a few of the 150 risks of rejection men typically experience between eye contact and intercourse."<ref>{{cite news | last = Avins | first = Mimi | title = Men's advocate in a woman's world | url = https://www.latimes.com/archives/la-xpm-2000-jan-26-cl-57738-story.html | work = [[Los Angeles Times]] | date = January 26, 2000 }}</ref>