Editing Victoria Bitter (section)

===VB Gold===
{{main|VB Gold}}
[[File:Victoria Bitter midstrength (logo).jpg|frame|The VB Midstrength Lager promotional logo.]]

In 2007, [[Foster's Lager|Foster's]] launched a new, midstrength version of VB called [[VB Gold|VB Midstrength Lager]] with an alcohol volume of 3.5% in order to capitalize on the growing market for midstrength beers, currently dominated by [[XXXX Gold]].<ref>{{cite news | title = Beer-loving Aussies are turning to a softer brew | url = https://www.reuters.com/article/us-australia-beer-idUSSYD28729020070501 | date = 2007-05-01 | work = [[Reuters]] | last=Taylor|first=Rob }}</ref> In May 2007, the launch was Foster's first ever mainstream variation of the VB brand.<ref>{{cite news|title=For bitter or worse, VB gets a lager to lighten up|first=Chantal|last=Rumble|newspaper=The Age|publisher=Fairfax Media|date=1 May 2007|page=3}}</ref> In 2009, [[Carlton & United Breweries]] re-branded VB Midstrength to the new name VB Gold, and in 2017, it reduced the alcohol content to 3%.<ref>{{cite news|title=CUB reduces ABV on mid-strength beers |url=https://www.brewsnews.com.au/2017/09/01/cub-reduces-abv-on-mid-strength-beers/ |work = BrewsNews |date=1 September 2017 |author= Matt Kirkegaard |access-date=2 January 2018}}</ref>

TV builder [[Scott Cam]], a self-confessed VB fan, is the appointed VB Mid Ambassador.<ref>{{cite press release|url=http://www.fosters.com.au/enjoy/VBmid.htm |title=The best cold beer is... VB MIDSTRENGTH|date=30 April 2007|author=Foster's Group|archive-url=https://web.archive.org/web/20100124074027/http://www.fosters.com.au/enjoy/VBmid.htm |archive-date=24 January 2010}}</ref>

On 24 July 2007, ''[[The Australian (newspaper)|The Australian]]'' reported that within three months of Fosters launching VB Midstrength, market share for the full strength VB and mid VB had increased.<ref>{{cite news|url=http://www.news.com.au/business/story/0,23636,22124930-462,00.html|title=VB midstrength spin-off does the trick|newspaper= [[The Australian (newspaper)|The Australian]]|date=24 July 2007|first=Lara|last=Sinclair|archive-url=https://web.archive.org/web/20080205110200/http://www.news.com.au/business/story/0,23636,22124930-462,00.html|archive-date=5 February 2008}}</ref> Foster's regional marketing director Anthony Heraghty hinted at further VB brand extensions, saying Foster's was ''"trying to see past the big green giant"''.

During the [[2008 Rugby League World Cup]], VB Gold was advertised on TV by Australian [[Rugby League]] legends [[Wally Lewis]] and [[Gorden Tallis]].