Editing Victor Talking Machine Company (section)

==== Marketing ====
[[File:Grammofono - Victor IV - Museo scienza e tecnologia Milano.jpg|thumb|Victor IV gramophone. [[Museo Nazionale Scienza e Tecnologia Leonardo da Vinci]], Milan.]]
Herbert Rose Barraud's deceased brother, a London photographer, willed him his estate, including his DC-powered Edison-Bell cylinder phonograph with a case of cylinders, and his dog, named [[Nipper]]. Barraud's original painting depicts Nipper peering quizzically into the horn of an Edison-Bell phonograph.  Barraud titled the painting "His Master's Voice". The horn on the Edison-Bell machine was black, and after a failed attempt at selling the painting to a cylinder record supplier of Edison Phonographs in the UK, it was suggested to Barraud that the painting might be brightened up (and possibly made more marketable) by substituting one of the brass-belled horns on display in the window at the new gramophone shop on [[Maiden Lane (London)|Maiden Lane]]. The [[Gramophone Company]] in London was founded and managed by an American, William Barry Owen.  One day in 1899, Barraud paid a visit to the shop with a photograph of the painting and asked to borrow a brass horn. Owen lent Barraud a horn and asked him to bring along his painting when he returned it. When Owen was shown the canvas a few days later, he offered to buy it if Barraud would paint out the cylinder machine and substitute a disc Gramophone. Barraud agreed to modify the canvas but he did not completely eradicate all remnants of his original brushwork. On close inspection of the painting, the contours of the Edison-Bell phonograph are visible beneath the paint of the gramophone. Emile Berliner acquired a United States copyright for the picture in 1900 and Eldridge Johnson adopted the Nipper/"His Master's Voice"  trademark for use by Consolidated and the following year, for Victor.<ref name="gelatt" />

In 1915, the "His Master's Voice" logo was rendered in immense circular leaded-glass windows in the tower of the [[Nipper Building|Victrola cabinet building]] at Victor's headquarters in Camden, New Jersey. The building still stands today with replica windows installed during [[RCA]]'s ownership of the plant in its later years. Today, one of the original windows is located at the Smithsonian museum in Washington, D.C.<ref>{{cite web|url=http://historiccamdencounty.com/ccnews158.shtml|title=RCA Nipper Window on Display at Rutgers|website=Historiccamdencounty.com |first1=Hoag |last1=Levins |date=January 2013 |access-date=10 January 2018}}</ref>