Editing Vegemite (section)

===Commercial success===
In 1925, Walker had established the Kraft Walker Cheese Co. as a joint venture company with [[Kraft Foods Inc.|J. L. Kraft & Bros]] to market [[processed cheese]] and, following the failure of Parwill, in 1935 he used the success of Kraft Walker Cheese to promote Vegemite. Following the death of Walker in 1935, the Fred Walker Company was absorbed by Kraft Walker Cheese Co., a subsidiary of Kraft Co.<ref name=":0" /> In a two-year campaign to promote sales, Vegemite was given away free with Kraft Walker cheese products (with a coupon redemption) and this was followed by poetry competitions with imported American [[Pontiac (automobile)|Pontiac]] cars being offered as prizes.<ref>{{cite web |url=http://www.eurekacouncil.com.au/Australia-History/History-Pages/1922-vegemite.htm |title=History of Vegemite – 1922 |archive-url=https://web.archive.org/web/20080723130242/http://www.eurekacouncil.com.au/5-Australia-History/History-Pages/1922-vegemite.htm |archive-date=23 July 2008 |publisher=[[Eureka Council]] |website=eurekacouncil.com.au|access-date=30 April 2018}}</ref> Sales responded and in 1939 Vegemite was officially endorsed by the [[British Medical Association]] as a rich source of [[B vitamins]]. Rationed in Australia during World War II, Vegemite was included in Australian [[Field ration|Army rations]] and by the late 1940s was used in nine out of ten Australian homes.<ref>[http://about.nsw.gov.au/collections/doc/packaged-vegemite-made-by-kraft-foods-limited/ Vegemite] {{webarchive |url=https://web.archive.org/web/20130925171630/http://about.nsw.gov.au/collections/doc/packaged-vegemite-made-by-kraft-foods-limited/ |date=25 September 2013 }} About NSW NSW.gov</ref>