Editing Traditional pop (section)

==Late 1950s to 1960s: decline==
In the late 1950s, rock became a popular and prominent musical style. However, some pop singers who had been popular during the swing era or traditional pop music period were still big stars such as Frank Sinatra, [[Doris Day]], [[Ella Fitzgerald]], Dinah Shore, [[Dean Martin]], and Bing Crosby.

Some of these vocalists faded with traditional pop music, while many vocalists became involved in 1960s vocal jazz and the rebirth of "swing music"; the swing music of the 1960s is sometimes referred to as [[easy listening]] and was, in essence, a revival of popularity of the "sweet" bands that had been popular during the [[swing era]], but with more emphasis on the vocalist. Like the swing era, it too featured many songs of the [[Great American Songbook]]. Much of this music was made popular by [[Nelson Riddle]] and television-friendly singers like [[Rosemary Clooney]], Dean Martin, and the cast of ''[[Your Hit Parade]]''.

Many artists made their mark with pop standards, particularly entertainer, vocal jazz and pop singers such as Bing Crosby, Frank Sinatra,<ref name=pc22>{{Gilliland |show=22 |title=Smack Dab in the Middle on Route 66: A skinny dip in the easy listening mainstream }} Show 22.</ref> [[Tony Bennett]], Doris Day, Dean Martin, [[Sammy Davis Jr.]], [[Louis Armstrong]], [[Nat King Cole]] (originally known as a jazz pianist),<ref name=pc22/> [[Lena Horne]], [[Vic Damone]], [[Johnny Mathis]],{{sfn|Gilliland|1969|loc=show 23}} [[Bobby Darin]],{{sfn|Gilliland|1969|loc=show 13}} Ella Fitzgerald, [[Carmen McRae]], [[Barbra Streisand]], [[Peggy Lee]], [[Sarah Vaughan]], [[Dinah Washington]], [[Andy Williams]], [[Frankie Laine]], [[Nancy Wilson (jazz singer)|Nancy Wilson]], [[Rita Reys]], [[Liza Minnelli]] and [[Cleo Laine]].<ref>{{Cite web |date=1998-06-10 |title=Passed/Failed CLEO LAINE |url=https://www.independent.co.uk/news/people/profiles/passed-failed-cleo-laine-1164162.html | access-date=2023-11-22 |website=The Independent |language=en|author-first1=Jonathan|author-last1=Sale}}</ref> 

The diverging tastes between the baby boomers and older Americans of the 1960s led to one of the earliest schisms in [[music radio]]. Whereas rock dominated [[contemporary hit radio]] (top 40), traditional pop formed the basis of [[middle of the road (music)|middle of the road]] (MOR). In terms of 21st century radio formats, the top-40 hits of the 1950s and 1960s are played on [[oldies]] stations while the traditional pop hits are the province of [[adult standards]] (with some exceptions);<ref>{{cite web|url=http://www.chicagotribune.com/business/ct-biz-me-tv-fm-chicago-radio-20180427-story.html|title=MeTV FM goes from low-power TV station to top-10 Chicago radio station|first=Robert|last=Channick|website=[[Chicago Tribune]] |date=3 May 2018 }}</ref> due to aging demographics, both formats are fading in popularity in favor of [[classic hits]] and [[adult contemporary music|gold-based adult contemporary]], respectively.