Editing Television advertisement (section)

===Internet and digital===
[[File:1929- Advertising revenue as percent of GDP (US).svg|thumb|upright=1.5 |Advertising revenue as a percent of US [[Gross domestic product|GDP]] shows a rise in audio-visual and digital advertising at the expense of print media.<ref name=BEA_20171023>{{cite web |last1=Nakamura |first1=Leonard I. (FRB) |last2=Samuels |first2=Jon (BEA) |last3=Soloveichik |first3=Rachel H. (BEA) |title=Measuring the "Free" Digital Economy Within the GDP and Productivity Accounts |url=https://www.bea.gov/index.php/system/files/papers/WP2017-9.pdf |website=SSRN.com |publisher=Social Science Research Network publishing working paper 17-37 of the Research Department, Federal Reserve Bank of Philadelphia |archive-url=https://web.archive.org/web/20210320213029/https://www.bea.gov/index.php/system/files/papers/WP2017-9.pdf |archive-date=March 20, 2021 |page=37 (Fig. 3) |date=October 24, 2017 |url-status=live }}</ref>]]
However, with the emergence of [[over-the-top media services]], the Internet itself has become a platform for television, and hence TV advertising.<ref>[https://www.forbes.com/sites/alanwolk/2018/07/26/ad-supported-ott-keeps-growing-and-advertisers-would-be-wise-to-take-note/#554132e64d18 Ad-Supported OTT Keeps Growing, And Advertisers Would Be Wise To Take Note] {{Webarchive|url=https://web.archive.org/web/20181113210813/https://www.forbes.com/sites/alanwolk/2018/07/26/ad-supported-ott-keeps-growing-and-advertisers-would-be-wise-to-take-note/#554132e64d18 |date=November 13, 2018 }} Published by Forbes, July 26, 2018.Retrieved November 13, 2018</ref> TV [[Attribution (marketing)|attribution is a marketing concept]] whereby the impact television ads have on consumers is measured.<ref>[https://www.periscopix.co.uk/blog/tuning-in-to-tv-attribution-how-does-it-really-work/ What is TV Attribution?] {{Webarchive|url=https://web.archive.org/web/20181114060244/https://www.periscopix.co.uk/blog/tuning-in-to-tv-attribution-how-does-it-really-work/ |date=November 14, 2018 }} February 28, 2017, retrieved November 13, 2018</ref>

[[Addressability|Addressable television]] is where [[targeted advertising]] is used on digital platforms,<ref>[https://www.viaccess-orca.com/blog/7-challenges-addressable-tv-advertising Overcoming the 7 challenges of implementing addressable TV advertising] May 18, 2023 Published by Viaccess-Orca</ref> so two people watching the same show receive different ads.