Editing Taschen (section)

=== The Helmut Newton SUMO ===
In 1999, Taschen expanded to the luxury market with the [[Helmut Newton]] ''[[Sumo (book)|SUMO]]''.<ref>{{Cite news|url=https://www.wsj.com/articles/SB10001424052748703956604576110122598190148|title=Benedikt Taschen's Risky Business|last=Michals|first=Susan|work=The Wall Street Journal|access-date=2018-11-13|language=en-US}}</ref>

Signed and limited to 10,000 copies, the folio-sized publication quickly sold out. It later became the most expensive book published in the 20th century,<ref>[[Karin Nelson]]: [https://archive.nytimes.com/query.nytimes.com/gst/fullpage-9E02E2DB1F3AF930A1575BC0A96F9C8B63.html "Now Available in Small"], [[The New York Times]], 23 August 2009, retrieved 13 September 2017</ref> with SUMO copy number 1 selling at auction for $304,000.<ref>Marina Cashdan: [http://howtospendit.ft.com/art/84191-artist-edition-books "Artist edition books"], in [[Financial Times#How to Spend It|How to Spend It]], 26 May 2015.</ref>

This book paved the way for Taschen's ''GOAT – Greatest Of All Time'', an homage to [[Muhammad Ali]], which ''[[Der Spiegel]]'' called "the biggest, heaviest, most radiant thing ever printed in the history of civilization".<ref>Thomas Hüetlin: "[http://www.spiegel.de/spiegel/print/d-28781108.html Alis letzter Sieg]". ''[[Der Spiegel]]'' 41/2003.</ref>

Further Collector's Editions followed, including titles with [[Nobuyoshi Araki]], [[Peter Beard]], [[David Hockney]], [[David LaChapelle]], [[Sebastião Salgado]], [[Annie Leibovitz]] and [[The Rolling Stones]], often reaching ten times their original price within a few years.<ref>TASCHEN:'' [http://issuu.com/taschen/docs/taschen_ce_catalogue_2013/342 Collector's Editions Catalogue 2013]'' {{webarchive|url=https://web.archive.org/web/20141127023803/http://issuu.com/taschen/docs/taschen_ce_catalogue_2013/342 |date=27 November 2014 }}.</ref>