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===Expressive messages=== Since the 1960s, T-shirts have flourished as a form of personal [[Emotional expression|expression]].<ref name="Neeli Cherkovski 1993" /> [[Screen printing|Screen printed]] T-shirts have been a standard form of [[marketing]] for major American consumer products, such as [[Coca-Cola]] and [[Mickey Mouse]], since the 1970s. They have also been commonly used to commemorate an event or make a political or personal statement. Since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their corporate logos or messages as part of their overall [[advertising]] campaigns. Since the late 1980s and especially the 1990s, T-shirts with prominent designer-name logos have become popular, especially with teenagers and young adults. These garments allow consumers to flaunt their taste for designer brands in an inexpensive way, in addition to being decorative. Examples of designer T-shirt branding include [[Calvin Klein]], [[FUBU]], [[Ralph Lauren]], [[American Apparel]], and [[The Gap (clothing retailer)|The Gap]]. <!-- Hi! Don't add a link to your T-shirt shop here either. --> These examples also include representations of rock bands, among other obscure pop-culture references. Licensed T-shirts are also extremely popular. Movie and TV T-shirts can have images of the actors, logos, and funny quotations from the movie or TV show. Often, the most popular T-shirts are those that characters wore in the film itself (e.g., Bubba Gump from ''[[Forrest Gump]]'' and Vote For Pedro from ''[[Napoleon Dynamite]]''). In the early 1980s, designer [[Katharine Hamnett]] pioneered outsize T-shirts with large-print slogans. The early first decade of the 21st century saw the renewed popularity of T-shirts with slogans and designs, with a strong inclination to humor and/or irony. The trend only increased later that decade, embraced by celebrities such as [[Britney Spears]] and [[Paris Hilton]], and reflected back on them, too ('Team Aniston'). The political and social statements that T-shirts often display have become, since the first decade of the 21st century, one of the reasons that they have so deeply permeated different levels of culture and society. These statements range from completely harmless one to statements or quotes that may be found to be offensive, shocking, or pornographic to some. Despite this, or perhaps due to it, companies like [[T-Shirt Hell]] (a T-shirt store known for offensive and shocking messages) and various other organizations have caught on to the statement-making trend (whether offensive or otherwise), including chain and independent stores, websites, schools, clubs, and groups of all kinds, with some even incorporating said trends into their respective business models. An early widespread T-shirt message that demonstrated their popularity among tourists was the humorous phrase "I went to _____ and all I got was this lousy T-shirt." (Examples include "My parents went to Las Vegas and all I got was this lousy T-shirt.") T-shirt exchange is an activity where people trade the T-shirts that they are wearing. Artists like [[Bill Beckley]], Glen Baldridge and [[Peter Klashorst]] use T-shirts in their work. Models such as [[Victoria Beckham]] and [[Gisele Bündchen]] wore T-shirts through the 2000s. Paris Fashion Week 2014 featured a grunge style T-shirt.<ref>{{cite web|url=http://www.harpersbazaar.com/fashion/street-style/paris-street-style-spring-2014-2036|title=Street style: Paris fashion week 2014|last=Pieri|first=Kerry|date=2013-10-03|archive-url=https://web.archive.org/web/20140530001424/http://www.harpersbazaar.com/fashion/street-style/paris-street-style-spring-2014-2036|archive-date=2014-05-30|access-date=2018-03-13}}</ref>
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