Editing Stella Artois (section)

==Advertising==
===United Kingdom===
Initially, brewers Whitbread launched Stella in the UK with advertisements featuring the slogan "Stella's for the fellas who take their lager strong". The images showed a Stella-monogrammed half-pint glass (due to its strength) – in one advertisement with a muscular 'glass arm' for a handle, in the other a glass sitting beside a torn-in-half telephone directory. This was the same creative unit which was involved, at the time, in Whitbread's launch of Trophy Bitter "The pint that thinks it's a quart".

In the 1980s and 1990s, the Stella Artois advertising slogan in the United Kingdom was "[[Reassuringly Expensive]]". The UK television advertising campaigns became known for their distinctive style of imitating European cinema and their [[leitmotiv]] inspired by [[Giuseppe Verdi]]'s ''[[La forza del destino]]''. The campaigns began with a series of advertisements based on the 1986 French film ''[[Jean de Florette]]'', directed by the British duo [[Anthea Benton]] and Vaughan Arnell, moving on to other genres, including [[war film]]s, silent [[comedy]] and [[surrealism]]. They have used notable film directors such as [[Jonathan Glazer]]. Furthermore, the brand makes extensive use of the French language in its advertising campaigns, even though the beer brand originates from the monolingual Dutch-speaking city of [[Leuven]]. An example of this can be seen in the advertising campaign for Stella Artois Cidre, in which the tag-line "C'est cidre, not cider" is used, although this cider is produced in [[Zonhoven]], which also lies in the Dutch-speaking [[Flemish Region]].<ref>{{cite web|url=http://trends.knack.be/economie/nieuws/bedrijven/konings-maakt-stella-artois-cidre/article-1194981416540.htm |title=Konings maakt Stella Artois Cidre |date= 30 March 2011 |access-date=10 September 2012}}</ref>

Stella Artois is advertised as containing "only 4 ingredients: hops, malted barley, maize and water".  Yeast is also an ingredient used in the fermentation process, but almost all of it is removed before packaging. Since 2009, Stella Artois has been suitable for [[vegans]], as [[isinglass]] (fish bladder) is no longer used to remove trace amounts of yeast.{{citation needed|date=January 2021}}