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===Commercial success=== A few months after Spider-Man's introduction, publisher Goodman reviewed the sales figures for that issue and was shocked to find it was one of the nascent Marvel's highest-selling comics.<ref name="Daniels">{{Cite book |last=Daniels, Les |title=Marvel: Five Fabulous Decades of the World's Greatest Comics |publisher=Harry N. Abrams |year=1991 |isbn=978-0-8109-3821-2 |location=New York |author-link=Les Daniels}}</ref>{{rp|97}} A solo [[ongoing series]] followed, beginning with ''[[The Amazing Spider-Man]]'' #1 ([[cover-date]]d March 1963). The title eventually became Marvel's top-selling series<ref name="Wright" />{{rp|211}} with the character swiftly becoming a [[cultural icon]]; a 1965 ''[[Esquire (magazine)|Esquire]]'' poll of college campuses found that college students ranked Spider-Man and fellow Marvel hero the [[Hulk]] alongside [[Bob Dylan]] and [[Che Guevara]] as their favorite revolutionary icons. One interviewee selected Spider-Man because he was "beset by woes, money problems, and the question of existence. In short, he is one of us."<ref name="Wright" />{{rp|223}} Following Ditko's departure after issue #38 (July 1966), [[John Romita Sr.]] replaced him as [[penciller]] and would draw the series for the next several years. In 1968, Romita would also draw the character's extra-length stories in the comics magazine ''[[The Spectacular Spider-Man#Magazine|The Spectacular Spider-Man]]'', a proto-[[graphic novel]] designed to appeal to older readers. It lasted for two issues and represented the first Spider-Man spin-off publication, aside from the original series' [[Annual publication|summer ''Annual''s]] that began in 1964.<ref>Saffel, Steve. ''Spider-Man the Icon: The Life and Times of a Pop Culture Phenomenon'' ([[Titan Books]], 2007) {{ISBN|978-1-84576-324-4}}, "A Not-So-Spectacular Experiment", p. 31</ref> An early 1970s Spider-Man story ultimately led to the revision of the [[Comics Code Authority]]. Previously, the Code forbade the depiction of the use of illegal drugs, even negatively. However, in 1970, the [[Richard Nixon|Nixon]] administration's [[Department of Health, Education, and Welfare]] asked Stan Lee to publish an anti-drug message in one of Marvel's top-selling titles.<ref name="Wright" />{{rp|239}} Lee chose the top-selling [[Green Goblin Reborn!|''The Amazing Spider-Man;'' issues #96โ98]] (MayโJuly 1971) feature a [[story arc]] depicting the negative effects of drug use. In the story, Peter Parker's friend [[Harry Osborn]] becomes addicted to pills. When Spider-Man fights the [[Green Goblin]] (Norman Osborn, Harry's father), Spider-Man defeats him by revealing Harry's drug addiction. While the story had a clear anti-drug message, the Comics Code Authority refused to issue its seal of approval. Marvel nevertheless published the three issues without the Comics Code Authority's approval or seal. The issues sold so well that the industry's self-censorship was undercut, and the Code was subsequently revised.<ref name="Wright" />{{rp|239}} In 1972, a second monthly [[ongoing series]] starring Spider-Man began: ''[[Marvel Team-Up]]'', in which Spider-Man was paired with other superheroes and supervillains.<ref>{{Cite book |last=Manning |first=Matthew K. |title=Spider-Man Chronicle Celebrating 50 Years of Web-Slinging |publisher=[[Dorling Kindersley]] |year=2012 |isbn=978-0756692360 |editor-last=Gilbert |editor-first=Laura |page=60 |chapter=1970s}}</ref> From that point on, there have generally been at least two ongoing Spider-Man series at any time. In 1976, his second solo series, ''[[Peter Parker, the Spectacular Spider-Man]]'', began running parallel to the main series.<ref name="Vault">{{Cite book |last1=David |first1=Peter |url=https://archive.org/details/sinatrahollywood0000knig/page/113 |title=The Spider-Man Vault: A Museum-in-a-Book with Rare Collectibles Spun from Marvel's Web |last2=Greenberger |first2=Robert |publisher=[[Running Press]] |year=2010 |isbn=978-0762437726 |page=[https://archive.org/details/sinatrahollywood0000knig/page/113 113] |author-link=Peter David |author-link2=Robert Greenberger}}</ref> A third series featuring Spider-Man, ''[[Web of Spider-Man]]'', launched in 1985 to replace ''[[Marvel Team-Up]]''.<ref>{{Cite book |last=Manning |first=Matthew K. |title=Spider-Man Chronicle Celebrating 50 Years of Web-Slinging |date=2012 |publisher=[[Dorling Kindersley]] |isbn=978-0756692360 |editor-last=Gilbert |editor-first=Laura |page=147 |chapter=1980s}}</ref> The launch of a fourth monthly title in 1990, the "adjectiveless" ''[[Peter Parker: Spider-Man|Spider-Man]]'' (with the storyline "[[Torment (comics)|Torment]]"), written and drawn by popular artist [[Todd McFarlane]], debuted with [[Variant cover|several different covers]], all with the same interior content. All four versions combined sold over three million copies, an industry record at the time. Several [[Limited series (comics)|miniseries]], [[One-shot (comics)|one-shot]] issues, and loosely related comics have also been published, and Spider-Man makes frequent [[Cameo appearance|cameo]]s and [[guest appearance]]s in other comic book series.<ref name="Vault" /><ref>{{Cite book |last=Cowsill |first=Alan |title=Spider-Man Chronicle Celebrating 50 Years of Web-Slinging |publisher=[[Dorling Kindersley]] |year=2012 |isbn=978-0756692360 |editor-last=Gilbert |editor-first=Laura |page=184 |chapter=1990s}}</ref> In 1996, ''[[The Sensational Spider-Man]]'' was created to replace ''Web of Spider-Man''.<ref>{{Cite book |last=Manning |first=Matthew K. |title=Spider-Man Chronicle Celebrating 50 Years of Web-Slinging |publisher=[[Dorling Kindersley]] |year=2012 |isbn=978-0756692360 |editor-last=Gilbert |editor-first=Laura |chapter=1970s}}</ref> In 1998, writer-artist [[John Byrne (comics)|John Byrne]] revamped the origin of Spider-Man in the 13-issue limited series ''[[Spider-Man: Chapter One]]'' (Dec. 1998โOct. 1999), similar to Byrne's adding details and some revisions to Superman's origin in [[DC Comics]]' ''[[The Man of Steel (comics)|The Man of Steel]]''.<ref name="Byrne">{{Cite web |last=Michael Thomas |date=August 22, 2000 |title=John Byrne: The Hidden Story |url=http://www.comicbookresources.com/?page=article&id=151=article |url-status=dead |archive-url=https://web.archive.org/web/20121015020522/http://www.comicbookresources.com/?page=article&id=151%3Darticle |archive-date=October 15, 2012 |access-date=May 27, 2011 |website=[[Comic Book Resources]]}}</ref> During that time, the original ''The Amazing Spider-Man'' ended with issue #441 (Nov. 1998), and ''The Amazing Spider-Man'' started with volume 2, #1 (Jan. 1999).<ref name="Marvel 500s">{{Cite web |last=Michael Thomas |date=August 5, 2008 |title=The Marvel 500s: How Many Are There? |url=http://www.comicbookresources.com/?page=article&id=17588 |archive-url=https://web.archive.org/web/20150709145547/http://www.comicbookresources.com/?page=article&id=17588 |archive-date=July 9, 2015 |access-date=July 9, 2015 |website=[[Comic Book Resources]]}}</ref> In 2003, Marvel reintroduced the original numbering for ''The Amazing Spider-Man'' and what would have been volume 2, #59, became issue #500 (Dec. 2003).<ref name="Marvel 500s" /> When the main series ''The Amazing Spider-Man'' reached issue #545 (Dec. 2007), Marvel dropped its spin-off ongoing series and instead began publishing ''The Amazing Spider-Man'' three times monthly, beginning with #546โ548 (all January 2008).<ref name="Avenging">{{Cite web |last=Schedeen |first=Jesse |date=November 8, 2011 |title=The Avenging Spider-Man #1 Review |url=http://comics.ign.com/articles/121/1211891p1.html |archive-url=https://web.archive.org/web/20130323021900/http://www.ign.com/articles/2011/11/08/the-avenging-spider-man-1-review |archive-date=March 23, 2013 |access-date=July 9, 2015 |website=[[IGN]] |publisher=[[j2 Global]]}}</ref> The scheduling of ''The Amazing Spider-Man'' lasted until November 2010, when the comic book expanded from 22 pages to 30 pages for each issue. Later on, ''The Amazing Spider-Man'' was published twice a month, beginning with #648โ649 (both November 2010).<ref>{{Cite web |date=July 25, 2010 |title=IGN: SDCC 10: Spider-Man: The End of Brand New Day |url=http://comics.ign.com/articles/110/1108398p1.html |archive-url=https://web.archive.org/web/20140116085425/http://www.ign.com/articles/2010/07/25/sdcc-10-spider-man-the-end-of-brand-new-day |archive-date=January 16, 2014 |access-date=July 9, 2015 |website=[[IGN]] |publisher=[[j2 Global]]}}</ref><ref>{{Cite web |last1=Bremmer |first1=Robyn |last2=Morse |first2=Ben |date=September 27, 2010 |title=The Next Big Thing: Spider-Man: Big Time |url=http://marvel.com/news/story/14135/the_next_big_thing_spider-man_big_time |url-status=dead |archive-url=https://archive.today/20120718203005/http://marvel.com/news/story/14135/the_next_big_thing_spider-man_big_time |archive-date=July 18, 2012 |access-date=July 9, 2015 |website=Marvel.com |publisher=[[Marvel Entertainment]]}}</ref> The following year, Marvel launched ''[[Avenging Spider-Man]]'' as the first spin-off ongoing series in addition to ''The Amazing Spider-Man'', since the previous ones were canceled at the end of 2007.<ref name="Avenging" /> The ''Amazing'' series temporarily ended with [[Dying Wish|issue #700]] in December 2012 and was replaced by ''[[The Superior Spider-Man]]'', which had [[Doctor Octopus]] serve as the new Spider-Man by taking over Peter Parker's body. ''Superior'' was an enormous commercial success for Marvel,<ref>{{Cite web |date=January 12, 2014 |title=Peter Parker Resurrected in Slott's Amazing Spider-Man |url=http://www.comicbookresources.com/?page=article&id=50229 |url-status=live |archive-url=https://web.archive.org/web/20140429192206/http://www.comicbookresources.com/?page=article&id=50229 |archive-date=April 29, 2014 |access-date=April 30, 2014 |website=[[Comic Book Resources]]}}</ref> and ran for 31 issues before the real Peter Parker returned in a newly relaunched ''The Amazing Spider-Man'' #1 in April 2014.<ref name="CNN1">{{Cite web |last=Hanks |first=Henry |date=April 29, 2014 |title=Back from the brain dead, Peter Parker returns to 'Spider-Man' comics |url=http://www.cnn.com/2014/04/29/showbiz/spider-man-peter-parker-returns/ |archive-url=https://web.archive.org/web/20140715021628/http://www.cnn.com/2014/04/29/showbiz/spider-man-peter-parker-returns |archive-date=July 15, 2014 |access-date=July 9, 2015 |website=[[CNN]]}}</ref> Following the 2015 ''[[Secret Wars (2015 comic book)|Secret Wars]]'' [[Crossover (fiction)|crossover event]], a number of Spider-Man-related titles were either relaunched or created as part of the "[[All-New, All-Different Marvel]]" event. Among them, ''The Amazing Spider-Man'' was relaunched and primarily focuses on Peter Parker continuing to run Parker Industries and becomes a successful businessman who is operating worldwide.<ref>{{Cite news |last=Arrant |first=Chris |date=June 30, 2015 |title=Peter Parker 'Stepped Up' As High Tech Tycoon In ''Amazing Spider-Man'' |work=Newsarama |url=http://www.newsarama.com/24993-peter-parker-stepped-up-as-high-tech-tycoon-in-amazing-spider-man.html |url-status=live |archive-url=https://web.archive.org/web/20150906003627/http://www.newsarama.com/24993-peter-parker-stepped-up-as-high-tech-tycoon-in-amazing-spider-man.html |archive-date=September 6, 2015}}</ref>
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