Editing Shawn Fanning (section)

===Snocap===
In 2002, Fanning was named to the [[Massachusetts Institute of Technology|MIT]] [[Technology Review]] [[TR35|TR100]] as one of the top 100 innovators in the world under the age of 35.<ref>{{cite magazine|url=http://www.technologyreview.com/tr35/profile.aspx?TRID=251 |title=2002 Young Innovators Under 35: Shawn Fanning, 21 |magazine=[[Technology Review]] | year=2002 | access-date=August 14, 2011}}</ref> In 2003, he opened a new company, [[Snocap]], along with [[Jordan Mendelson]] (Napster's chief architect), and [[Ron Conway]]. The company aspired to be a legitimate marketplace for [[digital media]]. However, their partners and the public did not respond well. Customer support was poor, and technical issues were numerous. One of their primary partners, [[CD Baby]], wrote a scathing account of their relationship.<ref>{{cite news|publisher=CD Baby |url=http://cdbaby.org/stories/07/10/19/0126457.html |date=2007-10-19 |title=What happened with CD Baby and Snocap |url-status=dead |archive-url=https://web.archive.org/web/20090815081119/http://cdbaby.org/stories/07/10/19/0126457.html |archive-date=August 15, 2009 }}</ref><ref>{{cite news|publisher=Penny Distribution |url=http://pennydistribution.wordpress.com/2007/12/18/the-rise-fall-of-snocap-what-did-we-learn/ |date=2007-12-18 |title=The Rise & Fall of Snocap – What Did We Learn? |url-status=dead |archive-url=https://web.archive.org/web/20140408232645/http://pennydistribution.wordpress.com/2007/12/18/the-rise-fall-of-snocap-what-did-we-learn/ |archive-date=April 8, 2014 }}</ref> In late 2007, Snocap laid off 60% of its workforce. ValleyWag wrote an article that Fanning had long left Snocap and began to work on another venture, [[Rupture (social networking)|Rupture]]. The ValleyWag article stated that the failure was largely due to Snocap's CEO Rusty Rueff and that of former VP Engineering Dave Rowley, who "made a mess of engineering before he was fired".<ref>{{cite news|publisher=ValleyWag|url=http://valleywag.gawker.com/310362/shawn-fanning-leaves-his-snocap-baby-an-orphan|title=Shawn Fanning leaves his Snocap baby an orphan|url-status=dead|archive-url=https://web.archive.org/web/20101012195805/http://valleywag.gawker.com/310362/shawn-fanning-leaves-his-snocap-baby-an-orphan|archive-date=2010-10-12}}</ref> Snocap was looking to sell itself and fast.<ref>{{cite news|publisher=CNET News|url=http://news.cnet.com/8301-10784_3-9796327-7.html|date=2007-10-11|title=Shawn Fanning's Snocap lays off 60 percent of workforce|author=Greg Sandoval|access-date=2010-07-26|archive-date=2012-09-13|archive-url=https://web.archive.org/web/20120913042640/http://news.cnet.com/8301-10784_3-9796327-7.html|url-status=dead}}</ref>  In 2008, they found a buyer: [[imeem]] acquired Snocap in a fire sale.<ref>{{cite news|newspaper=The New York Times|url=http://bits.blogs.nytimes.com/2007/10/12/shawn-fannings-snocap-prepares-for-fire-sale/|date=2007-10-12|title=Shawn Fanning's Snocap Prepares for Fire Sale | first=Saul | last=Hansell}}</ref><ref>{{cite web|last=Orlowski |first=Andrew |url=https://www.theregister.co.uk/2008/04/07/imeem_acquires_snocap/ |title=Right idea, wrong time: Snocap's corpse washes up at Imeem |publisher=Theregister.co.uk |date=2008-04-07 |access-date=2012-08-21}}</ref>