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===Scope and recognition=== The Who's [[Pete Townshend]] coined the term in a May 1967 interview promoting their latest single "Pictures of Lily".<ref name="Earles"/>{{sfn|Cateforis|2011|p=129}} He said: "Power pop is what we play—what the [[Small Faces]] used to play, and the kind of pop the Beach Boys played in the days of '[[Fun, Fun, Fun]]' which I preferred."<ref>{{cite journal |last=Altham |first=Keith |title=Lily Isn't Pornographic, Say Who |journal=[[NME]] |issue=20 May 1967}}</ref> Despite other bands following in the power pop continuum since then, the term was not popularized until the rise of [[new wave music]] in the late 1970s.{{sfn|Cateforis|2011|p=129}} [[Greg Shaw]], editor of ''[[Bomp!]]'' magazine, was the most prominent in the slew of music critics that wrote about power pop (then written as "powerpop"). This mirrored similar developments with the term "[[punk rock]]" from earlier in the decade. In light of this, Theo Cateforis, author of ''Are We Not New Wave?'' (2011), wrote that "the recognition and formulation" of power pop as a genre "was by no means organic."{{sfn|Cateforis|2011|pp=130, 132}} There is significant debate among fans over what should be classed as power pop.<ref name="Earles" /> Shaw took credit for codifying the genre in 1978, describing it as a hybrid style of pop and punk. He later wrote that "much to my chagrin, the term was snapped up by legions of limp, second-rate bands hoping the majors would see them as a safe alternative to punk."<ref>{{cite web|author-link=Greg Shaw|last=Shaw|first=Greg|date=1994|url=http://bomp.com/History.html |title=It was 20 years ago today{{nbsp}}...|publisher=Bomp.com |access-date=December 4, 2009|url-status=dead |archive-url=https://web.archive.org/web/20091212135740/http://www.bomp.com/history.html |archive-date=December 12, 2009}}</ref> Music journalist [[John M. Borack]] also stated in his 2007 book ''Shake Some Action – The Ultimate Guide to Power Pop'' that the label is often applied to varied groups and artists with "blissful indifference", noting its use in connection with [[Britney Spears]], [[Green Day]], [[the Bay City Rollers]] and [[Def Leppard]].{{sfn|Borack|2007|p=7}} Power pop has struggled with its critical reception and is sometimes viewed as a shallow style of music associated with teenage audiences. The perception was exacerbated by record labels in the early 1980s who used the term for marketing [[post-punk]] styles.<ref name="Shuker2017">{{cite book|last=Shuker|first=Roy|title=Popular Music: The Key Concepts|url=https://books.google.com/books?id=7iIlDwAAQBAJ&pg=PA268|year=2017|publisher=Taylor & Francis|isbn=978-1-317-18954-1|pages=267–268|access-date=2019-07-25|archive-date=2020-08-18|archive-url=https://web.archive.org/web/20200818185329/https://books.google.com/books?id=7iIlDwAAQBAJ&pg=PA268|url-status=live}}</ref> Music critic Ken Sharp summarized that power pop is "the [[Rodney Dangerfield]] of rock 'n' roll.{{nbsp}}[...] the direct updating of the most revered artists—the Who, the Beach Boys, the Beatles—yet it gets no respect."<ref name="Earles" /> In 1996, singer-songwriter [[Tommy Keene]] commented that any association to the term since the 1980s is to be "compared to a lot of bands that didn't sell records, it's like a disease. If you're labeled that, you're history."<ref name="cost"/> Musician [[Steve Albini]] said: "I cannot bring myself to use the term 'power pop.' Catchy, mock-descriptive terms are for dilettantes and journalists. I guess you could say I think this music is for pussies and should be stopped."<ref>{{cite web |title=Power Pop: What I Like About You: Artists Surrender Their Favorite American Power Pop Songs |url=http://magnetmagazine.com/2002/09/09/power-pop-what-i-like-about-you-artists-surrender-their-favorite-american-power-pop-songs/ |website=[[Magnet (magazine)|Magnet]] |access-date=October 6, 2018 |date=September 9, 2002 |archive-date=October 6, 2018 |archive-url=https://web.archive.org/web/20181006235418/http://magnetmagazine.com/2002/09/09/power-pop-what-i-like-about-you-artists-surrender-their-favorite-american-power-pop-songs/ |url-status=live }}</ref> [[Ken Stringfellow]] of [[the Posies]] concurred that "There’s a kind of aesthetic to power pop to be light on purpose. I wanted something with more gravitas."<ref name="louder17">{{cite web |last1=Lambeth |first1=Sam |title=Cheap Tricks and Big Stars: In Praise of Power Pop |url=https://louderthanwar.com/cheap-tricks-and-big-stars-in-praise-of-power-pop/ |website=[[Louder Than War]] |date=24 April 2017 |access-date=5 September 2019 |archive-date=5 September 2019 |archive-url=https://web.archive.org/web/20190905144937/https://louderthanwar.com/cheap-tricks-and-big-stars-in-praise-of-power-pop/ |url-status=live }}</ref>
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