Editing Potato chips (section)

=== Flavoring ===
[[File:Old smiths potato chips ad.jpg|thumb|left|An advertisement for Smith's Potato Crisps]]
[[File:Potato slices in airfryer.jpg|thumb|Since 2010, air frying has become a popular alternative to deep frying, including the preparations of homemade potato chips.]]
In an idea originated by the [[The Smith's Snackfood Company|Smiths Potato Crisps Company]] Ltd, formed in 1920, Frank Smith packaged his chips in greaseproof paper bags and attached a twist of salt, and sold them around London.<ref name="Smiths"/> The potato chip remained otherwise unseasoned until the 1950s. After some trial and error, in 1954, Joe "Spud" Murphy, the owner of the Irish crisps company [[Tayto (Republic of Ireland)|Tayto]], and his employee Seamus Burke, produced the world's first seasoned chips: cheese & onion.<ref name="Irish News"/><ref name="Murphy"/> Companies worldwide sought to buy the rights to Tayto's technique.<ref name="Hochman"/> [[Walkers (snack foods)|Walkers]] of Leicester, England produced cheese & onion the same year.<ref>{{cite news |title=The history of Walkers Crisps and some amazing statistics |url=https://www.leicestermercury.co.uk/news/leicester-news/history-walkers-crisps-amazing-statistics-2055961 |access-date=15 September 2020 |newspaper=[[Leicester Mercury]]}}</ref> [[Golden Wonder]] (Smith's main competitor at the time) also started to produce cheese & onion, and Smith's countered with salt & vinegar (tested first by their north-east England subsidiary [[Tudor Crisps|Tudor]] and then launched nationally in 1967), starting a two-decade-long flavor war.<ref>{{cite news |title=Channel 4 documentary tells dramatic story of how Corby's huge crisp factory changed the world of snacks - and how it exploded|url=https://www.northantslive.news/whats-on/channel-4-documentary-tells-dramatic-5771498 |access-date=21 April 2022 |work=Northampton Chronicle|quote=This is when Smith's hit back with their own revolutionary flavour — salt and vinegar, inspired by the country's love for fish & chips.}}</ref><ref>{{cite news |title=From salt and vinegar crisps to the offside rule: 12 gifts the North East gave the world |url=https://www.chroniclelive.co.uk/news/north-east-news/salt-vinegar-crisps-offside-rule-12380648 |access-date=21 April 2022 |work=Evening Chronicle}}</ref>

The first flavored chips in the United States, [[barbeque sauce|barbecue flavor]], were being manufactured and sold by 1954.<ref name="mdn-2002aug05"/><ref name="nndp-2003jul02"/><ref name="ce-2003jun18"/> In 1958, [[Herr's Snacks|Herr's]] was the first company to introduce barbecue-flavored potato chips in [[Pennsylvania]].<ref name="Weaver"/>