Editing Pontiac (automobile) (section)

=== 1946–1954 ===
[[File:1948-pontiac-archives.jpg|right|thumb|1948 Pontiac Silver Streak Convertible Coupe]]

From 1946 until 1948, all Pontiac models were essentially 1942 models with minor changes. The [[Hydramatic]] automatic transmission was introduced in 1948 and helped Pontiac sales grow even though their cars, Torpedoes, and Streamliners, were becoming out of date.

The first all-new Pontiac models appeared in 1949. They incorporated styling cues such as lower body lines and rear fenders that were integrated into the rear-end styling of the car. The [[Pontiac Chieftain|Chieftain]] line was introduced to replace the Torpedo. Built on the GM B-body platform, the Chieftain featured different styling from the Streamliner. In 1950, the [[Pontiac Catalina|Catalina]] pillarless [[hardtop]] coupe was introduced as a [[halo car|"halo" model]], similar to the [[Chevrolet Bel Air]] of the same year.

In 1952, Pontiac discontinued the Streamliner and replaced it with additional models in the Chieftain line built on the [[General Motors A platform (FWD)|GM A-body platform]]. This single model line continued until 1954 when the [[Pontiac Star Chief|Star Chief]] was added. The Star Chief featured a {{convert|11|in|mm|adj=on}} stretch to the A-body platform giving it a {{convert|124|in|mm|adj=on}} wheelbase.

The 1953 models were the first to have one-piece windshields instead of the previous two-piece units. While the 1953 and 1954 models were heavily reworked versions of the 1949-52 Chieftain models, they were engineered for the V8 engine that was supposed to be introduced on the 1953 models, but the Buick division complained to GM's management that the introduction might take sales away because Buick was introducing the new [[Buick V8 engine|nailhead V8]] in 1953.

In 1954, Pontiac continued to build upon the design and engineering of their vehicles, which had seen significant updates in previous years. While the 1953 and 1954 models were reworked versions of the 1949-1952 Chieftain models, the year 1954 brought a unique marketing strategy to the forefront. Pontiac introduced an advertising campaign that featured striking prints depicting the impressive feats of Native American tribes. These prints showcased various aspects of tribal life, from awe-inspiring acts of construction to hunting and other means of survival. The campaign not only highlighted the rich heritage and craftsmanship of Native American cultures but also added an element of cultural resonance to the Pontiac brand, creating a unique and memorable connection with potential customers.<ref>Pontiac "Indians of North America" posters (1954), David M. Rubenstein Rare Book & Manuscript Library, Duke University.</ref>