Editing Panasonic (section)

==History==

===20th century===
[[File:Panasonic, IFA 2018, Berlin (P1070160).jpg|thumb|National TV set from 1952]]
Panasonic, then Matsushita Electric, was founded in 1918 by [[Kōnosuke Matsushita]] as a vendor of duplex lamp sockets.<ref>{{cite magazine| url=http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=PCRFF:US| archive-url= https://archive.today/20120711014901/http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=PCRFF:US|url-status= dead|archive-date=July 11, 2012| title=Panasonic Corp (PCRFF:OTC US)| magazine=[[Bloomberg Businessweek]]| access-date=March 14, 2012}}</ref> In the 1920s, Matsushita began regularly launching products. In 1927, he produced a line of bicycle lamps that were the first to be marketed with the ''[[National (brand)|National]]'' brand name.<ref>{{Cite book|url=https://books.google.com/books?id=aoF-CwAAQBAJ&q=1927+panasonic+bicycle+lamps+named+National&pg=PA175|title=Multinational Management: A Casebook on Asia's Global Market Leaders|last=Segers|first=Rien|date=January 29, 2016|publisher= Springer| isbn=9783319230122|language=en}}</ref> During [[World War II]], the company operated factories in Japan and other parts of Asia which produced electrical components and appliances such as [[Incandescent light bulb|light fixtures]], [[Electric motor|motor]]s, [[Ironing|electric irons]], wireless equipment and its first [[vacuum tube]]s.<ref>{{cite web| url= http://panasonic.net/history/museum/product/product02.html|title=Products on Display|access-date=July 16, 2015|url-status=dead|archive-url=https://web.archive.org/web/20150205044745/http://panasonic.net/history/museum/product/product02.html|archive-date=February 5, 2015}}</ref>

After the war, the Matsushita group, largely having been split into MEI and [[Panasonic Electric Works|MEW]] by the dissolution imposed by the occupation force, imperfectly regrouped as a ''[[Keiretsu]]'' and began to supply the post-war boom in Japan with radios and appliances, as well as bicycles. Matsushita's brother-in-law, [[Toshio Iue]], founded [[Sanyo]] as a subcontractor for components after World War II. Sanyo grew to become a competitor to Matsushita, but was later acquired by Panasonic in December 2009.<ref>{{cite web | first= Eric | last= Loveday | work= Green Car Reports | url= http://www.greencarreports.com/news/1039758_panasonic-approved-for-4-6-billion-to-acquire-sanyo-to-become-worlds-largest-li-ion-battery-maker | title= Panasonic Approved For $4.6 Billion To Acquire Sanyo, To Become World's Largest Li-Ion Battery Maker | date= December 8, 2009| accessdate= March 10, 2017}}</ref>

In 1961, Matsushita traveled to the United States and met American dealers. The company began producing television sets for the U.S. market under the ''Panasonic'' brand name, and expanded the use of the brand to Europe in 1979.<ref name="global">[http://panasonic.co.jp/corp/news/official.data/data.dir/en030422-4/en030422-4.html Panasonic expands use of Panasonic brand name globally] in April 2003. /* Introduction */ Shahid Kapoor was the brand ambassador for Panasonic India from 2005 to 2010. Now Ranbir Kapoor has taken over along with Katrina Kaif. {{webarchive|url=https://web.archive.org/web/20080622183647/http://panasonic.co.jp/corp/news/official.data/data.dir/en030422-4/en030422-4.html|date=June 22, 2008}}.</ref>

Its plant in 1963 produced eight TV sets per minute, accounting for 21.8% of Japan's production of cathode ray tube television sets at the time, the largest share out of any company.<ref>{{cite web |date=June 1, 1963 |title=8 TV SETS IN 60 SECONDS |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19630601-1.2.158.4 |access-date=August 10, 2023 |website=The Straits Times (retrieved from NLB)}}</ref>

The company used the National brand outside North America from the 1950s to the 1970s (the trademark could not be used in the United States because it was already in use).<ref name="thestar20180402">{{Cite web |last=Suthakar |first=K. |title=The man behind Panasonic – Tech News {{!}} The Star Online |url=https://www.thestar.com.my/tech/tech-news/2018/04/02/the-man-behind-panasonic/ |archive-url=https://web.archive.org/web/20190105043010/https://www.thestar.com.my/tech/tech-news/2018/04/02/the-man-behind-panasonic/ |archive-date=January 5, 2019 |access-date=January 4, 2019 |website=www.thestar.com.my|date=April 2, 2018 }}</ref> The inability to use the National brand name led to the creation of the Panasonic brand in the United States.<ref name="thestar20180402" /> Over the next several decades, Matsushita released additional products, including black and white TVs (1952), electrical blenders, fridges (1953), [[rice cooker]]s (1959), color TVs, and [[microwave oven]]s (1966).<ref name="thestar20180402" />

The company debuted a high-fidelity audio speaker in Japan in 1965 with the brand ''Technics''. This line of high quality stereo components became a worldwide favorite, the most famous products being its [[turntables]], such as the [[SL-1200]] record player, known for its high-performance, precision and durability. Throughout the 1970s and early 1980s, Matsushita continued to produce high-quality specialized electronics for niche markets, such as shortwave radios, and developed its successful line of stereo receivers, CD players and other components.<ref>{{Cite news |date=1970-01-19 |title=Matsushita Says Its Goal Is Abundance |url=https://www.nytimes.com/1970/01/19/archives/matsushita-says-its-goal-is-abundance.html |access-date=2024-05-16 |work=The New York Times |language=en-US |issn=0362-4331}}</ref>

In 1968, Matsushita began to make rotary compressors for air conditioners, and, in 1971, it began to make absorption chillers, also for air-conditioning applications.

In 1972, Matsushita established its first overseas factory, in Malaysia.

In 1973, Matsushita established "Anam National", joint venture with Anam Group in South Korea.

In 1983, Matsushita launched the [[Panasonic Senior Partner]], the first fully [[IBM PC compatible]] Japanese-made computer.<ref>{{Cite web|url=http://www.old-computers.com/museum/computer.asp?st=1&c=498|title=Panasonic Senior Partner|access-date=August 26, 2011|archive-url=https://web.archive.org/web/20100612065031/http://www.old-computers.com/MUSEUM/computer.asp?st=1&c=498|archive-date=June 12, 2010|url-status=dead}}</ref> A year later, Panasonic released the [[Panasonic Executive Partner|Executive Partner]], the first affordable portable computer with a [[plasma display]].<ref name=Howitt1985>{{cite journal | last=Howitt | first=Doran | date=July 22, 1985 | url=https://books.google.com/books?id=AS8EAAAAMBAJ&pg=PA22 | title=Gas Plasma Price Breakthrough | journal=InfoWorld | publisher=CW Communications | volume=7 | issue=29 | pages=21–22 | via=}}</ref> Around this time the company also introduced inverter air conditioners.<ref>{{Cite web|url=https://aircon.panasonic.com/introducing/history.html|title=History of Panasonic AC| website= aircon.panasonic.com}}</ref>

In 1984, Matsushita established the ''Panasoft'' software label, which published software for [[MSX]] computers from 1984 to 1989. The company also manufactured MSX computers of their own, such as Panasonic FS-A1.<ref>{{Cite web| url=https://www.msx.org/wiki/Panasonic_FS-A1|title=Panasonic FS-A1 – MSX Wiki}}</ref>

In November 1990, Matsushita agreed to acquire an American media company, [[MCA Inc.]], the predecessor of both [[Universal Music Group]] and [[Universal Pictures]], for US$6.59&nbsp;billion. The acquisition was preceded by the takeover of [[Columbia Pictures]] by [[Sony]], the arch rival of Matsushita.<ref>{{cite news|url=https://www.latimes.com/archives/la-xpm-1990-11-26-mn-4086-story.html|title=It's a Wrap: MCA Sold : Matsushita to Pay About $6.6 Billion|access-date=April 14, 2013| work=Los Angeles Times| date= November 26, 1990}}</ref><ref>{{cite news| url=https://www.nytimes.com/1990/12/01/business/who-gets-what-from-mca-deal.html|title=Who Gets What From MCA Deal|access-date=April 14, 2013|work=The New York Times| date=December 1, 1990}}</ref> At the time, Matsushita had dominated the home video market with the company's leading position in the electronics market. It had been strengthened by [[VHS]], the de facto standard of consumer [[videotape]] that Matsushita and [[JVC]] co-introduced. Inspired by Sony's bold quest for Hollywood, Matsushita believed it could become a leader in the film industry as well. However, Matsushita subsequently sold 80% of MCA to [[Seagram|Seagram Company]] for US$7&nbsp;billion in April 1995, demoralized by the high volatility of the film industry.<ref>{{cite news| url=https://www.nytimes.com/1995/04/07/business/seagram-heads-for-hollywood-seagram-will-buy-80-of-big-studio-from-matsushita.html| title=Seagram heads for Hollywood; Seagram will buy 80% of big studio from Matsushita|access-date=April 14, 2013|work=The New York Times |date=April 7, 1995}}</ref><ref>{{cite news|url=https://www.nytimes.com/1996/08/28/business/matsushita-freed-of-mca-reports-a-profit.html| title= Matsushita, Freed of MCA, Reports a Profit|access-date=April 14, 2013| work=The New York Times| date= August 28, 1996}}</ref>

In 1992, Matsushita made the Panasonic FS-A1GT, the last model of the [[MSX turbo R]] computer.<ref>{{Cite web| url= https://www.msx.org/wiki/Panasonic_FS-A1GT|title=Panasonic FS-A1GT – MSX Wiki}}</ref>

In 1993, Matsushita released the [[Panasonic CF-V21P|CF-V21P]], the first [[Notebook (laptop)|notebook computer]] to have an integrated [[CD-ROM]] drive as an option (although only up to 80mm/3.5 inch diameter [[mini CD]]s instead of standard 120mm/4.7 inch diameter discs).<ref name=ptg>{{cite journal | last=Anthony | first=Robert S. | date=January 24, 1995 | url=https://books.google.com/books?id=AghQgqwUzgUC&pg=PA111 | title=Color Portables: Power to Go | journal=PC Magazine | publisher=Ziff-Davis | volume=14 | issue=2 | pages=108–181 | via=Google Books}}</ref>{{rp|111}}

In 1998, Matsushita sold Anam National to Anam Electronics.

===2000 to present===
On May 2, 2002, Panasonic Canada marked its 35th anniversary in that country by giving $5&nbsp;million to help build a "music city" on Toronto's waterfront.<ref>{{Cite news|last=Adams |first=James |date=May 2, 2002 |title=Panasonic donates $5-million to music city |url=https://www.theglobeandmail.com/news/national/panasonic-donates-5-million-to-music-city/article4134519/ |website=[[Globe & Mail]]|archive-url=https://web.archive.org/web/20200417065437/https://www.theglobeandmail.com/news/national/panasonic-donates-5-million-to-music-city/article4134519/ |archive-date=April 17, 2020 |url-status=live}}</ref>

In 2005, Matsushita Toshiba Picture Display Co. Ltd. (a joint venture between Matsushita and [[Toshiba]] created in 2002<ref>{{Cite web|url=https://www.theengineer.co.uk/consolidating-crts/|title=Consolidating CRTs|first=System|last=Administrator|date=October 13, 2002|access-date=January 8, 2020|archive-date=August 10, 2020|archive-url=https://web.archive.org/web/20200810162529/https://www.theengineer.co.uk/consolidating-crts/|url-status=dead}}</ref>) stopped production of [[Cathode-ray tube|CRT]]s at its factory in [[Horseheads]], New York.<ref>{{Cite web|url=https://www.smh.com.au/technology/lg-samsung-try-to-save-the-crt-20050819-gdlwh2.html|title = LG, Samsung try to save the CRT| date=August 19, 2005 }}</ref> A year later, in 2006, it stopped production at its Malaysian factory, following heavy losses.<ref>{{Cite web|url=https://www.networkworld.com/article/2305303/panasonic-toshiba-venture-to-shut-malaysia-crt-plant.html|title=Panasonic-Toshiba venture to shut Malaysia CRT plant|first=Martyn|last=Williams|date=July 27, 2006|website=Network World}}</ref><ref>{{Cite web|url=https://www.cio.com/article/2445309/panasonic-toshiba-venture-to-shutter-malaysia-crt-plant.html|title=Panasonic-Toshiba Venture to Shutter Malaysia CRT Plant|first=C. I. O.|last=Staff|date=July 27, 2006|website=CIO|access-date=January 8, 2020|archive-date=October 21, 2020|archive-url=https://web.archive.org/web/20201021052759/https://www.cio.com/article/2445309/panasonic-toshiba-venture-to-shutter-malaysia-crt-plant.html|url-status=dead}}</ref><ref>{{Cite web|url=https://www.itworld.com/article/2811895/hitachi--matsushita--toshiba-cement-lcd-venture-plan.amp.html|title=Hitachi, Matsushita, Toshiba cement LCD venture plan &#124; ITworld|website=www.itworld.com|access-date=January 4, 2020|archive-date=May 13, 2020|archive-url=https://web.archive.org/web/20200513103100/https://www.itworld.com/article/2811895/hitachi--matsushita--toshiba-cement-lcd-venture-plan.amp.html|url-status=dead}}</ref> In 2007, it bought the venture from Toshiba, eventually ending all production.<ref>{{Cite news|url=https://www.reuters.com/article/matsushita-toshiba-display-idUKT17170920070330|title=UPDATE 1-Matsushita buys stake in CRT venture from Toshiba|newspaper=Reuters|date=March 30, 2007|via=mobile.reuters.com}}</ref>

On January 19, 2006, Matsushita announced that it would stop producing analog televisions (then 30% of its total TV business) from the next month, to concentrate on digital televisions.<ref>{{cite web|last=Perton|first=Marc|url=https://www.engadget.com/2006/01/19/panasonic-exiting-analog-tv-business/|title=Panasonic exiting analog TV business |work=Engadget|date=January 19, 2006|access-date=July 1, 2009}}</ref>

In 2008, all models of electric shavers from the Panasonic factory were called Panasonic shavers, and they dropped Matsushita and National from their name.

In late 2006, Matsushita began talks with [[Kenwood Corporation]] to sell and spin off JVC.<ref>{{cite web |last1=Eki |first1=Yoshinori |last2=Ujikane |first2=Keiko |title=Matsushita Says No Decision on Sale of Victor Shares to Kenwood |url=https://www.bloomberg.com/apps/news?pid=20601101&refer=japan&sid=a.FYoVTCPXMY |publisher=[[Bloomberg News]]|archive-url=https://web.archive.org/web/20070930075953/https://www.bloomberg.com/apps/news?pid=20601101&refer=japan&sid=a.FYoVTCPXMY |archive-date=September 30, 2007 |date=December 23, 2007 |url-status=dead}}</ref> As of October 1, 2008, JVC and Kenwood merged to create the JVCKenwood Corporation.<ref>{{cite web|title=Notice of the Establishment of JVC KENWOOD Holdings, Inc.|url=http://www.jvckenwood.com/en/press/2008/10/press_081001.pdf |archive-url=https://web.archive.org/web/20160911224809/http://www.jvckenwood.com/en/press/2008/10/press_081001.pdf |archive-date=September 11, 2016 |url-status=live|website=www.jvckenwood.com|access-date=August 4, 2015}}</ref>

On November 3, 2008, Panasonic and [[Sanyo]] announced that they were holding merger talks, which eventually resulted in the acquisition of Sanyo by Panasonic.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/7714994.stm|title=Panasonic aims to take over Sanyo|work=[[BBC News]]|date=November 7, 2008|access-date=December 16, 2012}}</ref><ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/7791292.stm|title=Panasonic set to buy rival Sanyo|access-date=December 16, 2012|work=BBC News|date=December 19, 2008}}</ref> The merger was completed in December 2009, and resulted in a corporation with revenues of over ¥11.2&nbsp;trillion (around $110&nbsp;billion).<ref>{{cite web|url=https://techcrunch.com/2009/12/22/panasonic-officially-owns-sanyo-and-boasts-the-worlds-largest-plasma-panel-plant-now/|title=Panasonic officially owns Sanyo and boasts the world's largest plasma panel plant now|publisher=[[Tech Crunch]]|date=December 22, 2009}}</ref>

With the announcement that [[Pioneer Corporation|Pioneer]] would exit the production of its [[Pioneer Kuro|Kuro]] plasma HDTV displays, Panasonic purchased many of the patents and incorporated these technologies into its own [[plasma display]]s.

In April 2011, it was announced that Panasonic would cut its work force by 40,000 by the end of fiscal 2012 in a bid to streamline overlapping operations. The curtailment is about 10 percent of its group work force.<ref>{{cite web|url=http://www.thejakartapost.com/news/2011/04/28/reports-panasonic-cut-40000-jobs.html|title=Reports: Panasonic to cut 40,000 jobs|work=[[The Jakarta Post]]|date=April 28, 2011|access-date=May 26, 2012|url-status=dead|archive-url=https://web.archive.org/web/20120725104003/http://www.thejakartapost.com/news/2011/04/28/reports-panasonic-cut-40000-jobs.html|archive-date=July 25, 2012}}</ref>

In October 2011, Panasonic announced that it was going to trim its money-losing TV business by ceasing production of plasma TVs at its plant in [[Amagasaki]], [[Hyōgo Prefecture]] by March 2012, cutting 1,000 jobs in the process.<ref>{{cite news|url=http://www.japantoday.com/category/business/view/panasonic-to-trim-tv-business-cut-1000-jobs|title=Panasonic to trim TV business, cut 1,000 jobs " Japan Today: Japan News and Discussion|newspaper=[[Japan Today]]|date=October 20, 2011|access-date=May 26, 2012}}</ref> Also, it sold some of Sanyo's home appliances business to [[Haier]].<ref>{{Cite web|title=Haier, Sanyo sign merger agreement – People's Daily Online|url=http://en.people.cn/90778/7620716.html|access-date=July 25, 2020|website=en.people.cn|archive-date=August 6, 2020|archive-url=https://web.archive.org/web/20200806032430/http://en.people.cn/90778/7620716.html|url-status=dead}}</ref>

In January 2012, Panasonic announced that it had struck a deal with [[Myspace]] on its new venture, [[MySpace#MySpaceTV|Myspace TV]].<ref>Junko Yoshida, EE Times. "[http://eetimes.com/electronics-news/4234391/3-D-TV-or-Myspace-TV- 3-D TV or Myspace TV?]." January 10, 2012. Retrieved January 10, 2012.</ref> Myspace TV would allow users to watch live television while chatting with other users on a laptop, tablet or the television itself. With the partnership, Myspace TV would be integrated into Panasonic Viera televisions.<ref>{{cite news|url=https://venturebeat.com/2012/01/09/myspace-tv-panasonic/|title=Myspace reinvents itself as an "entertainment experience," with help from Panasonic and Justin Timberlake|author=Dylan Tweney|work=[[VentureBeat]]|date=January 9, 2012|access-date=February 23, 2012}}</ref>

On May 11, 2012, Panasonic announced plans to acquire a 76.2% stake in FirePro Systems, an India-based company in infrastructure protection and security solutions such as fire alarm, fire suppression, video surveillance and building management.<ref>{{cite news|url=http://economictimes.indiatimes.com/news/news-by-industry/cons-products/electronics/panasonic-acquires-76-stake-in-firepro-systems/articleshow/13094230.cms|title=Panasonic acquires 76% stake in Firepro-Systems|work=[[Times of India]]|date=May 11, 2012|access-date=May 26, 2012}}</ref>

In April 2012, Panasonic spun off Sanyo DI Solutions, a digital camera [[OEM]].<ref>{{Cite web|url=https://www.engadget.com/2012-04-25-panasonic-spins-off-sanyo-di-solutions.html|title=Panasonic spins off Sanyo DI Solutions, keeps the digital camera OEMs happy|website=Engadget|date=July 19, 2019 }}</ref>

In line with company prediction of a net loss of 765&nbsp;billion yen, on November 5, 2012, the shares fell to the lowest level since February 1975 to 388 yen. In 2012, the shares plunged 41 per cent.<ref>{{cite web|url=https://www.bloomberg.com/news/2012-11-05/panasonic-falls-to-37-year-low-on-wider-loss-target-tokyo-mover.html|title=Panasonic Falls to 37-Year Low on Wider Loss Target|website=[[Bloomberg News]]|date=November 5, 2012}}</ref> On November 14, 2012, Panasonic said it would cut 10,000 jobs and make further divestments.<ref>{{cite news|url=https://www.reuters.com/article/us-panasonic-cfo-idUSBRE8AD0D120121114|title=Panasonic prepares for 'garage sale', to axe 10,000 jobs|work= Reuters |access-date=November 14, 2012}}</ref>

On May 18, 2013, Panasonic announced that it would invest $US40&nbsp;million in building a factory in [[Binh Duong]], [[Vietnam]], which was completed in 2014.<ref name="investvine">{{cite web|url=http://investvine.com/big-names-ready-to-enter-vietnam/|title=Big names ready to enter Vietnam|first=Arno|last=Maierbrugger|work=Inside Investor|date=May 18, 2013|access-date=June 30, 2013|archive-date=July 1, 2013|archive-url=https://web.archive.org/web/20130701110502/http://investvine.com/big-names-ready-to-enter-vietnam/|url-status=dead}}</ref>

In July 2013, Panasonic agreed to acquire a 13% stake in the Slovenian household appliance manufacturer [[Gorenje]] for around €10&nbsp;million.<ref>{{cite news| url=https://www.reuters.com/article/us-panasonic-gorenje-idUSBRE9640E320130705| title=Panasonic to buy stake in Slovenia's Gorenje | author=Marja Novak | work=Reuters | date=July 5, 2013}}</ref> That same month, Panasonic signed an agreement with [[Sony Corporation]] to develop [[Archival Disc]], described as an [[optical disc]] format for long-term data [[Archive|archival]] purposes.<ref>{{cite press release | url=http://www.sony.net/SonyInfo/News/Press/201307/13-0729E/index.html | title=Sony and Panasonic sign basic agreement to jointly develop standard for professional-use next-generation optical discs | publisher=[[Sony Corporation]] | date=July 29, 2013 | access-date=March 21, 2014}}</ref>

In a press release following its announcement at [[IFA Berlin|IFA]] 2013, Panasonic announced that it had acquired the "Cameramanager video surveillance service" with the intention of expanding its reach to cloud-based solutions.<ref>{{cite web|title=Panasonic Europe Announce New Operating Company to Expand New Cloud Video Surveillance Service at IFA 2013|url=http://business.panasonic.co.uk/professional-camera/press-and-events/panasonic-europe-announce-new-operating-company-to-expand-new-cloud-video-surveillance-service|website=Panasonic Business|publisher=Panasonic UK & Ireland|access-date=June 11, 2014|archive-url=https://web.archive.org/web/20140714163119/http://business.panasonic.co.uk/professional-camera/press-and-events/panasonic-europe-announce-new-operating-company-to-expand-new-cloud-video-surveillance-service|archive-date=July 14, 2014|url-status=dead}}</ref>

In 2014, Panasonic Healthcare was bought by [[Kohlberg Kravis Roberts|KKR]]. Panasonic Healthcare was renamed PHC in April 2018.<ref>{{Cite web |last=Densford |first=Fink |date=2018-04-02 |title=Panasonic rebrands healthcare biz to PHC Holdings |url=https://www.massdevice.com/panasonic-rebrands-healthcare-biz-to-phc-holdings/ |access-date=2024-05-17 |website=MassDevice |language=en-US}}</ref>

In July 2014, it was announced that Panasonic has reached a basic agreement with [[Tesla Motors]] to participate in the [[Gigafactory 1|Gigafactory]], the battery plant that the American electric vehicle manufacturer plans to build in the U.S.<ref>{{cite news|url=http://asia.nikkei.com/Business/Deals/Panasonic-Tesla-agree-to-partnership-for-US-car-battery-plant |title=Panasonic, Tesla agree to partnership for US car battery plant |newspaper=[[Nihon Keizai Shimbun|Nikkei Inc]] |date=July 29, 2014 |access-date=August 1, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140731192257/http://asia.nikkei.com/Business/Deals/Panasonic-Tesla-agree-to-partnership-for-US-car-battery-plant |archive-date=July 31, 2014 }}</ref> In August 2014, Tesla said the plant would be built in the Southwest or Western United States by 2020. The $US5&nbsp;billion plant would employ 6,500 people, and reduce Tesla's battery costs by 30 per cent.<ref name="BatteryPlant">{{cite news|title=Gigafactory battery plant planned by Tesla in tie-up with Panasonic|url=http://www.sandiegonews.net/index.php/sid/224312611/scat/3a8a80d6f705f8cc/ht/Gigafactory-battery-plant-planned-by-Tesla-in-tie-up-with-Panasonic|access-date=August 1, 2014|publisher=San Diego News.Net|archive-url=https://web.archive.org/web/20140808061515/http://www.sandiegonews.net/index.php/sid/224312611/scat/3a8a80d6f705f8cc/ht/Gigafactory-battery-plant-planned-by-Tesla-in-tie-up-with-Panasonic|archive-date=August 8, 2014|url-status=dead}}</ref>

Due to increased competition from China, Panasonic's Li-ion automotive market share decreased from 47% in 2014 to 34% in 2015.<ref>"[http://asia.nikkei.com/Business/Trends/Nissan-s-battery-pullout-may-energize-rivals Nissan's battery pullout may energize rivals]" ''Nikkei'', August 6, 2016.</ref> In June 2016, Tesla announced that Panasonic would be the exclusive supplier of batteries for its mass market vehicle Model 3. Batteries for the higher-end Model S sedan and Model X SUV will also be supplied by Panasonic.<ref>Zacks Equity Research, Zacks. "[https://www.zacks.com/stock/news/219909/tesla-says-panasonic-exclusive-supplier-of-model-3-batteries Tesla Says Panasonic Exclusive Supplier of Model 3 Batteries]." June 9, 2016. June 9, 2016.</ref> In early 2016, Panasonic president [[Kazuhiro Tsuga]] confirmed a planned total investment of about $1.6&nbsp;billion by the company to construct Gigafactory to full capacity.<ref>{{citation |last=Ramsey |first=Mike |title=Panasonic Will Bet Big on Gigafactory |date=January 7, 2016 |work=The Wall Street Journal |url=https://www.wsj.com/articles/panasonic-will-bet-big-on-gigafactory-1452189826}}</ref> However, after [[Tesla Model 3#Market|the number of Model 3 reservations]] became known in April,<ref name="verge2016-07-28">{{cite web |last=Golson |first=Jordan |date=July 28, 2016 |title=Tesla's entire future depends on the Gigafactory |url=https://www.theverge.com/2016/7/28/12299202/tesla-model-3-gigafactory-tour-elon-musk-photos-nevada |access-date=August 8, 2016 |website=The Verge}}</ref> Panasonic moved production plans forward and announced a [[Bond (finance)|bond]] sale for $US3.86&nbsp;billion, most of it to be invested in Gigafactory.<ref>{{Cite web |date=July 29, 2016 |title=Panasonic to raise $3.9 billion, partly to finance Tesla plant investment |url=http://finance.yahoo.com/news/panasonic-raise-3-9-billion-091120222.html |website=finance.yahoo.com}}</ref>

In November 2014, Panasonic announced its partnership with Photon Interactive to create customized and personalized digital signs in stores.<ref>{{cite web|first1=Anthony|last1=Ha|website=TechCrunch| url=https://techcrunch.com/2014/11/16/panasonic-partners-with-photon/|publisher=Yahoo! Inc|title=Panasonic Partners With Photon To Build Smarter Signs In Stores|date=November 16, 2014|access-date=November 17, 2014}}</ref>

In January 2015, Panasonic announced it had stopped making TVs in China and plans to liquidate its joint venture in Shandong.<ref>Ritsuko Ando and Lisa Twaronite, Reuters. "[https://www.reuters.com/article/us-panasonic-china-tv-idUSKBN0L405520150131 Panasonic withdraws from TV production in China: source]." January 31, 2015. February 10, 2015.</ref>

In March 2015, Panasonic announced plans to buy US satellite communication service provider ITC Global.<ref>By Takashi Mochizuki, [[Wall Street Journal]] "[https://www.wsj.com/articles/panasonic-to-buy-houston-based-itc-global-1426510777 Panasonic to Buy Houston-Based ITC Global]." March 16, 2015. April 6, 2015.</ref>

In April 2015, Panasonic announced its new range of products and relaunched its brand in South Africa. The company intends to use South Africa as a springboard into Africa, with Nigeria and Egypt as its initial targets.<ref>BizCommunity.com. "[http://www.bizcommunity.com/Article/410/423/127250.html Panasonic...big plans for Africa and SA]." April 21, 2015. April 21, 2015.</ref>

In June 2015, Panasonic reached agreements with three Australian energy utilities (Red Energy, Ergon Energy and ActewAGL) to trial its home-based battery storage options.<ref>Giles Parkinson, Renew Economy. "[http://reneweconomy.com.au/2015/panasonic-signs-battery-storage-deal-with-3-australian-utilities-57179 Panasonic signs battery storage deal with 3 Australian utilities]." June 2, 2015. June 3, 2015.</ref>

In November 2015, Panasonic announced that it set up a new plant in Suzhou, China, through its subsidiary, Panasonic Ecology Systems Co., Ltd, to produce a new type of catalyst-coated diesel particulate filter (DPF) that decomposes matter contained in diesel engine exhaust gas.<ref>{{Cite web |last=Moaref |first=Hamid |date=2015-11-17 |title=Panasonic to Begin Producing Catalyst-coated Diesel Particulate Filter in China |url=https://tiresandparts.net/news/parts/panasonic-to-begin-producing-catalyst-coated-diesel-particulate-filter-in-china/ |access-date=2024-05-17 |website=Tires & Parts News |language=en-US}}</ref>

In November 2015, Panasonic starts to retail locally harvested produce from its indoor agriculture facility salads via Veggie Life branding in Singapore, from the first licensed indoor vegetable farm in the country using Panasonic's own technology.<ref>{{cite web|url=http://news.panasonic.com/global/stories/2015/44449.html|title=Panasonic Indoor Vegetable Farm Offers More Opportunities for Farm-To-Table Experience|access-date=January 27, 2016|publisher=Panasonic}}</ref>

In February 2016, Panasonic and the City of [[Denver]] formed a formal partnership to make Denver the "smartest" city in the US. Joseph M. Taylor, chairman and CEO of Panasonic Corp. of America, laid out the plans for the partnership in four key areas: smart housing and small offices, energy and utilities, transportation and city services and smart buildings.<ref>Meghan Ottolini, CRN. “[http://www.crn.com/news/networking/video/300079732/panasonic-partners-to-make-denver-smartest-city-in-america.htm Panasonic Partners to Make Denver The Smartest City in America]." February 18, 2016. February 18, 2016.</ref>

In 2016, Panasonic debuted a transparent TV.<ref>{{cite web |url=https://www.yahoo.com/tech/this-is-an-invisible-tv-really-181044827.html |title=Panasonic releases transparent tv |date=October 7, 2016 |access-date=October 8, 2016}}</ref>

In January 2016, Panasonic bought Bayer's diabetes care business for $1 billion.<ref>{{Cite web |last=Densford |first=Fink |date=2018-04-02 |title=Panasonic rebrands healthcare biz to PHC Holdings |url=https://www.massdevice.com/panasonic-rebrands-healthcare-biz-to-phc-holdings/ |access-date=2024-05-17 |website=MassDevice |language=en-US}}</ref>

In July 2016, Panasonic unveiled its interest in making acquisitions in the artificial intelligence (AI) and machine learning space. According to a source, the company has put aside $US10&nbsp;million for use in either an acquisition or joint venture.<ref>{{Cite web |last=Costello |first=Steve |date=2016-07-06 |title=Panasonic looks to AI acquisitions with $10M fund |url=https://www.mobileworldlive.com/devices/news-devices/panasonic-looks-to-ai-for-device-differentiation/ |access-date=2024-05-17 |website=Mobile World Live |language=en-GB}}</ref>

In August 2018, the company announced, to avoid potential tax issues, Panasonic would move its European headquarters from the UK to Amsterdam in October as Brexit approaches.<ref>{{Cite news|url=https://www.bbc.co.uk/news/business-45351288|title=Panasonic to move Europe HQ out of UK|date=August 30, 2018|work=BBC News|access-date=August 30, 2018}}</ref><ref>{{Cite news|url=https://www.telegraph.co.uk/business/2018/08/30/panasonic-move-european-hq-london-netherlands-brexit-concerns/ |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/business/2018/08/30/panasonic-move-european-hq-london-netherlands-brexit-concerns/ |archive-date=January 11, 2022 |url-access=subscription |url-status=live|title=Panasonic to move European HQ in London to Netherlands over Brexit concerns |date=August 30, 2018|work=The Telegraph|access-date=August 30, 2018|issn=0307-1235}}{{cbignore}}</ref>

[[File:Panasonic.Lumix.S1R.50f1.4.jpg|thumb|Panasonic Lumix S1R with prime lens 50 mm f/1.4 at [[Photokina]] in September 2018]]

On September 25, 2018, Panasonic became one of the founding members of the [[L-Mount Alliance]], and announced two full-frame mirrorless cameras and a range of [[Leica L-Mount|L-Mount]] lenses to be launched in 2019.<ref>{{Cite web|url=https://www.businesswire.com/news/home/20180925005345/en/Panasonic-Develops-Models-Full-Frame-Mirrorless-Camera|title=Panasonic Develops Two Models of Its First Full-Frame Mirrorless Camera|date=September 25, 2018|website=Business Wire|language=en|access-date=December 28, 2018}}</ref> The 47-megapixel Panasonic Lumix S1R and the 24-megapixel Panasonic Lumix S1 will be the first full-frame mirrorless cameras produced by Panasonic and will offer the Lumix Pro support service for professional photographers. These cameras will also be equipped with Dual Image Stabilization technology to help photographers when shooting in low-light.<ref>{{Cite web|url=https://www.digitalcameraworld.com/news/panasonic-lumix-s1r-an-lumix-s-full-frame-mirrorless-cameras-revealed|title=Panasonic Lumix S1R and Lumix S full-frame mirrorless cameras revealed|last=Chacksfield|first=Marc |website=Digital Camera World |date=September 27, 2018|language=en|access-date=December 28, 2018}}</ref>

In 2019, Panasonic sold its semiconductors and security systems (security camera) businesses. The security systems division was rebranded as [[i-PRO]].<ref name="japantimes20191128">{{Cite web|date=November 28, 2019|title=Panasonic to sell loss-making chip business to Taiwanese firm: source|url=https://www.japantimes.co.jp/news/2019/11/28/business/corporate-business/panasonic-sell-loss-making-chip-business-taiwanese-firm-source/|access-date=July 25, 2020|website=The Japan Times|language=en-US|archive-date=August 7, 2020|archive-url=https://web.archive.org/web/20200807135530/https://www.japantimes.co.jp/news/2019/11/28/business/corporate-business/panasonic-sell-loss-making-chip-business-taiwanese-firm-source/|url-status=dead}}</ref><ref>{{Cite web|url=https://asia.nikkei.com/Business/Companies/Panasonic-to-spin-off-security-camera-business-as-costs-weigh|title=Panasonic to spin off security camera business as costs weigh|website=Nikkei Asian Review |date=May 31, 2019 |first1=Itsuro |last1=Fujino }}</ref><ref>{{Cite web|url=https://www.dealstreetasia.com/stories/polaris-capital-panasonic-138745|title=Japan's Polaris Capital to acquire 80% stake in Panasonic's spinoff business|website=DealStreetAsia |first1=Mars W. Jr. |last1=Mosqueda |date=June 4, 2019 }}</ref> The company also decided to completely exit from the [[liquid-crystal display]] panel business by 2021, marking the end of its display production, to focus its resources on the automotive and industrial businesses. Panasonic's LCD plant in [[Himeji]], [[Hyōgo Prefecture|Hyōgo]] will be overhauled to manufacture automotive batteries.<ref>{{Cite web|last=Shilov|first=Anton|title=Panasonic to Cease LCD Production by 2021|url=https://www.anandtech.com/show/15157/panasonic-to-cease-lcd-production-by-2021|access-date=September 4, 2020|website=AnandTech |date=November 26, 2019 }}</ref>

In 2020, Panasonic exited the vending machine business, as it failed to achieve profitability, lagging behind rivals [[Fuji Electric]], Sanden and Glory.<ref>{{Cite web|url=https://asia.nikkei.com/Business/Companies/Panasonic-exits-vending-machines-as-market-shrinks|title=Panasonic exits vending machines as market shrinks|website=Nikkei Asian Review |date=February 29, 2020 |first1=Hisashi |last1=Iwato }}</ref><ref>{{Cite web|url=https://www.jvma.or.jp/search/|title=会員検索（正会員）&#124; インフォメーション館 &#124; よくあるご質問|website=www.jvma.or.jp}}</ref><ref>{{Cite web|url=https://corporate.glory-global.com/groupinfo/at_a_glance/|title=GLORY at a Glance|website=GLORY Group}}</ref>

Meanwhile, Panasonic has made an investment to take a 20% stake in [[Blue Yonder]], the supply-chain management software company previously known as JDA Software, deepening the integration of the former's industrial connected technology and the latter's products that has been under way since a year ago.<ref>{{Cite news|last=Smith|first=Jennifer|date=May 20, 2020|title=Panasonic Takes 20% Stake in Blue Yonder|language=en-US|work=[[The Wall Street Journal]]|url=https://www.wsj.com/articles/panasonic-takes-20-stake-in-blue-yonder-11589991586|access-date=October 7, 2020|issn=0099-9660}}</ref> In March 2021, it was reported that Panasonic will buy Blue Yonder for $US6.45&nbsp;billion after buying a 20% stake in Blue Yonder for 86&nbsp;billion yen in 2020. This deal is considered one of the biggest since 2011.<ref>{{Cite news |last1=Umekawa |first1=Takashi |last2=Kelly |first2=Tim |date=March 8, 2021 |editor1-last=Heavens |editor1-first=Louise |title=Panasonic to buy Blue Yonder for $6.5 billion in biggest deal since 2011: Nikkei |url=https://www.reuters.com/article/us-blueyonder-m-a-panasonic-idUSKBN2B00UU |access-date=January 18, 2023 |work=Reuters |location=Tokyo |language=en |editor2-first=Mark |editor2-last=Potter}}</ref>

On November 19, 2020, Panasonic announced a restructuring set to be completed by 2022 in which the company spins off the domain companies as wholly owned subsidiaries while transforming itself into the holding company named ''Panasonic Holdings Corporation''.<ref>{{Cite web|title=Panasonic Transitions to a Holding Company System {{!}} Headquarters News|url=http://news.panasonic.com/global/press/data/2020/11/en201113-3/en201113-3.html|access-date=November 19, 2020|website=Panasonic Newsroom Global|language=en}}</ref> Panasonic's plans are similar to that of its competitor, [[Sony]], did on April 1, 2021, when Sony Corporation became Sony Group Corporation.

In November 2020, Panasonic signed a Memorandum of Understanding (MoU) with [[Equinor]] and [[Norsk Hydro]] to set up a Gigafactory in Norway, for battery production.<ref>{{Cite web |last=Flaherty |first=Nick |date=2020-11-25 |title=Panasonic finally looks at European battery gigafactory |url=https://www.eenewseurope.com/en/panasonic-finally-looks-at-european-battery-gigafactory/ |access-date=2024-05-22 |website=eeNews Europe |language=en-US}}</ref><ref>{{Cite web |title=Panasonic, Equinor and Hydro to explore potential for European battery business - equinor.com |url=https://www.equinor.com/news/archive/202011-battery-business |access-date=2024-05-22 |website=www.equinor.com |language=en}}</ref>

In January 2021, the company announced that it would end its [[solar panel]] production citing increasing price competition from Chinese manufacturers.<ref>{{Cite news|first=Mari|last=Saito|editor-first=Raju|editor-last=Goplakrishnan|date=January 31, 2021|title=Japan's Panasonic to end solar panel production – domestic media|language=en|work=Reuters|location=Tokyo|url=https://www.reuters.com/world/china/japans-panasonic-end-solar-panel-production-domestic-media-2021-01-31/|access-date=January 18, 2023}}</ref>

In June 2021, it was reported that Panasonic sold its entire stake in Tesla for $US3.6&nbsp;billion.<ref>{{Cite web|last=Inagaki|first=Kana|date=June 25, 2021|title=Panasonic offloads Tesla stake for $3.6bn|url=https://www.ft.com/content/8862a466-d157-4395-8f73-0f3efcb09a26 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/8862a466-d157-4395-8f73-0f3efcb09a26 |archive-date=December 10, 2022 |url-access=subscription|access-date=July 4, 2021|website=Financial Times}}</ref>

In August 2022, it was reported that the company, which is a supplier to Tesla, was in discussions to build a new electric vehicle battery plant in the US, with [[Oklahoma]] named as a leading contender. This would be on top of the plant planned for [[Kansas]]. Each would have similar capacity.<ref>{{Cite news |last=Elliott |first=River Davis and Rebecca |date=August 26, 2022 |title=WSJ News Exclusive {{!}} Tesla Supplier Panasonic Plans Additional $4 Billion EV Battery Plant in U.S. |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/tesla-supplier-panasonic-plans-additional-4-billion-ev-battery-plant-in-u-s-11661495847 |access-date=August 26, 2022 |issn=0099-9660}}</ref>
In the first half of 2022, Panasonic is ranked fourth in the world with a market share of 10 per cent according to SNE research.<ref>{{cite web |title=2022 1H Global[1] EV & Battery Performance Review |url=https://www.sneresearch.com/en/insight/release_view/34/page/0 |website=SNE research |access-date=October 1, 2022}}</ref> Construction of the battery plant in Kansas began in November 2022.<ref>{{Cite web|url=https://www.theverge.com/2022/11/2/23437072/panasonic-kansas-ev-battery-factory-tesla-2170|title=Panasonic breaks ground on $4 billion EV battery plant in Kansas|first=Andrew J.|last=Hawkins|date=November 2, 2022|website=The Verge}}</ref>

In December 13, 2022, Panasonic Energy Co., Ltd., and [[Lucid Group|Lucid Group, Inc.]] announced that they had entered into multi-year agreements to supply batteries for Lucid's electric vehicle.<ref>{{Cite web|url=https://www.reuters.com/technology/panasonic-agrees-supply-ev-batteries-lucid-group-2022-12-13/|title=Panasonic agrees to supply EV batteries to Lucid Group|date=December 13, 2022|website=Reuters}}</ref><ref>{{Cite web|url=https://www.motor1.com/news/626442/lucid-announces-agreement-with-panasonic-for-lithium-ion-batteries/|title=Panasonic Signs Battery Cell Supply Agreement With Lucid|date=December 13, 2022|website=Motor1.com}}</ref>