Editing Oldsmobile (section)

===1910s===
[[File:1910 Oldsmobile Limited Tourer (21243289970).jpg|thumb|1910 Oldsmobile Limited]]
The 1910 [[Oldsmobile Limited|Limited Touring Series 23]] was an early, ambitious high point for the company. Riding atop 42-inch (1067&nbsp;mm) wheels, and equipped with factory "white" tires,<ref>{{cite web |title=1910 1912 Oldsmobile Limited |url=https://www.ultimatecarpage.com/car/2149/Oldsmobile-Limited-Touring.html |website=ultimatecarpage |access-date=5 September 2020 |archive-date=August 14, 2021 |archive-url=https://web.archive.org/web/20210814171911/https://www.ultimatecarpage.com/car/2149/Oldsmobile-Limited-Touring.html |url-status=live }}</ref> the Limited was the prestige model in Oldsmobile's two model lineup, with the smaller [[Oldsmobile Series 28|Oldsmobile Autocrat Series 32]] having 36-inch wheels.

The Limited retailed for US$4,600, (${{formatnum:{{Inflation|US|4600|1910}}}} in {{Inflation-year|US}} dollars {{inflation-fn|US}}) an amount greater than the price of a new basic three-bedroom house. Buyers received goatskin upholstery, a 60&nbsp;hp (45&nbsp;kW) 707&nbsp;[[Cubic inch displacement|CID]] (11.6&nbsp;L) [[T-head engine|T-head]] [[straight-six]] engine, Bosch Magneto starter, running boards and room for five. Options included a speedometer, clock, and full glass windshield. A limousine version was priced at $5,800 (${{formatnum:{{Inflation|US|5800|1910}}}} in {{Inflation-year|US}} dollars {{inflation-fn|US}}). While Oldsmobile only sold 725 Limiteds in its three years of production, the car is best remembered for winning a race against the famed [[20th Century Limited]] train, an event immortalized in the painting ''Setting the Pace'' by William Hardner Foster.

The Limited was at the time considered technologically advanced and cutting edge, if on the expensive side, but it established the division's reputation for innovation. The [[Oldsmobile Series 40]] was offered in 1912 and was considerably more affordable and smaller, and later the company released the [[Oldsmobile Light Eight]]. In 1916, Oldsmobile offered a [[Northway Motor and Manufacturing Company|Northway]]-designed [[Cadillac V8 engine#L-head|flathead V8 engine]] until 1923, while Buick remained with their division's exclusive [[overhead valve]] [[Buick Straight-6 engine|straight-six engine]] until 1930.<ref>{{cite web |title=Oldsmobile Light Eight brochure |url=https://www.xr793.com/wp-content/uploads/2017/02/1923-Oldsmobile-47-Light-Eight.pdf |access-date=12 December 2020 |archive-date=January 30, 2022 |archive-url=https://web.archive.org/web/20220130215836/https://www.xr793.com/wp-content/uploads/2017/02/1923-Oldsmobile-47-Light-Eight.pdf |url-status=live }}</ref>

Beginning in 1910, bodywork was supplied by [[Fisher Body]], a longstanding tradition that led to the company being eventually merged into GM in later years.