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=== Nicktoons === {{Main|Nicktoons}} '''Nicktoons''' is the branding for Nickelodeon's original [[animation|animated]] [[television series]].{{sfn|Hendershot|2004|p=87}}{{sfn|Klickstein|2013}} Until 1991, the animated series that aired on Nickelodeon were largely imported from foreign countries, with some original animated specials that were also featured on the channel up to that point.{{sfn|Hendershot|2004|pp=104-105}}<ref>{{cite web|url=http://www.highbeam.com/doc/1P2-4067509.html|archive-url=https://web.archive.org/web/20110624034529/http://www.highbeam.com/doc/1P2-4067509.html|url-status=dead|archive-date=June 24, 2011|title=Nickelodeon ventures into cartoons|publisher=[[Chicago Sun-Times]]|date=August 10, 1991|last=Cerone|first=Daniel}}</ref> Though the Nicktoons branding has infrequently been used by the network itself since the 2002 launch of the channel [[Nicktoons (American TV channel)|of the same name]], original animated series continue to make up a substantial portion of Nickelodeon's lineup.{{sfn|Klickstein|2013}} Roughly, six to seven hours of these programs are seen on the weekday schedule, and around nine hours on weekends, including a dedicated weekend morning animation [[Block programming|block]].{{sfn|Hendershot|2004|pp=104-105}} In 2006, the channel struck a deal with [[DreamWorks Animation]] to develop the studio's animated films into television series (such as ''[[The Penguins of Madagascar]]'').<ref>{{cite web|url=http://www.tvsquad.com/2006/10/25/nickelodeon-and-dreamworks-teaming-up/|title=Nickelodeon and Dreamworks teaming up|publisher=Tvsquad.com|date=October 25, 2006|access-date=June 2, 2010|archive-url=https://web.archive.org/web/20180725033239/http://www.tvsquad.com/2006/10/25/nickelodeon-and-dreamworks-teaming-up/|archive-date=July 25, 2018|url-status=live}}</ref> Since the early 2010s, [[Nickelodeon Animation Studio]] has also produced series based on preexisting [[intellectual property|IP]] purchased by Paramount, such as ''[[Winx Club]]'' and ''[[Teenage Mutant Ninja Turtles (2012 TV series)|Teenage Mutant Ninja Turtles]]''.
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