Editing NeXT (section)

===Original NeXT team===
[[File:Steve Jobs and Macintosh computer, January 1984, by Bernard Gotfryd -cropped.jpg|thumb|right|alt=Steve Jobs smiles in a black suit.|[[Steve Jobs]], here pictured in 1984, founded NeXT in 1985.]]
In September 1985, after several months of being sidelined, Jobs resigned from Apple.<ref>{{Cite magazine|last=Kahney|first=Leander|date=September 15, 2008|title=Sept. 16, 1985: Jobs Quits AppleSept. 16, 1997: Jobs Rejoins Apple|magazine=Wired|url=https://www.wired.com/2008/09/sept-16-1985-jobs-quits-applesept-16-1997-jobs-rejoins-apple/|url-status=live|access-date=December 14, 2021|archive-date=October 11, 2021|archive-url=https://web.archive.org/web/20211011161047/https://www.wired.com/2008/09/sept-16-1985-jobs-quits-applesept-16-1997-jobs-rejoins-apple/}}</ref> He told the board he was leaving to set up a new computer company, and that he would be taking several Apple employees from the SuperMicro division with him, but he also promised that his new company would not compete with Apple and might even consider licensing their designs to them under the Macintosh brand.<ref>{{Cite news|title=Apple's Jobs Starts New Firm, Targets Education Market|last=Spector|first=G|date=September 24, 1985|work=[[eWeek|PC Week]]|page=109}}</ref>

Several former Apple employees followed him to NeXT, including [[Joanna Hoffman]], [[Bud Tribble]], [[George Crow]], [[Rich Page]], [[Susan Barnes (computing)|Susan Barnes]], [[Susan Kare]], and Dan'l Lewin.<ref name=":0">{{Cite web |last=Gallagher |first=William |date=September 12, 2019 |title=Looking back at Steve Jobs's NeXT, Inc — the most successful failure ever |url=https://appleinsider.com/articles/18/09/12/looking-back-at-steve-jobss-next-inc----the-most-successful-failure-ever |access-date=July 12, 2022 |website=AppleInsider |language=en}}</ref> After consulting with major educational buyers from around the country, including a follow-up meeting with Paul Berg, a tentative specification for the workstation was drawn up. It was designed to be powerful enough to run wet lab simulations and affordable enough for dormitory rooms.<ref name="secondcoming">{{Cite book|url=https://archive.org/details/secondcomingofst00deut|url-access=registration|title=Second Coming of Steve Jobs|last=Deutschman|first=Alan|publisher=Broadway Books|year=2000|isbn=0-7679-0432-X|pages=[https://archive.org/details/secondcomingofst00deut/page/64 64]|access-date=August 1, 2019|archive-url=https://web.archive.org/web/20200103205848/https://archive.org/details/secondcomingofst00deut|archive-date=January 3, 2020|url-status=live}}</ref> Before the specifications were finished, however, Apple sued NeXT on September 23, 1985, for "nefarious schemes" to take advantage of the cofounders' [[insider information]].<ref name="The NeXT Big Thing"/>{{rp|75}}<ref name="secondcoming"/>{{rp|44}}<ref name=":0" /> Jobs argued, "It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans."{{sfn|Linzmayer|2004|p=207}}{{rp|207}} The suit was eventually dismissed before trial.<ref name="The NeXT Big Thing"/>{{rp|75}}

In 1986, Jobs recruited graphic designer [[Paul Rand]] to create a brand identity for {{US$|100000|1986|long=no|round=-3}}.<ref name="rand"/> Jobs recalled, "I asked him if he would come up with a few options, and he said, 'No, I will solve your problem for you and you will pay me. You don't have to use the solution. If you want options go talk to other people.{{'"}}<ref>{{Cite book|last=Beahm|first=George W.|url=https://archive.org/details/stevejobslifebyd0000unse|title=Steve Jobs' life by design : lessons to be learned from his last lecture, the most popular graduation address in history|date=2014|isbn=978-1-137-27983-5|location=New York, NY|oclc=880884772|page=190|publisher=[[St. Martin's Press]]|author-link=George Beahm|access-date=February 22, 2022|url-access=registration}}</ref> Rand created a 20-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name spelling, NeXT.<ref name="rand">{{Cite book|title=Paul Rand|last1=Heller|first1=Steven|last2=Helfand|first2=Jessica|last3=Lois|first3=George|publisher=Phaidon Press|year=2000|isbn=0-7148-3994-9|pages=256|url=https://archive.org/details/paulrand0000hell_c0d6/ |url-access=registration}}</ref>