Editing Mountain Dew (section)

===Logo===
[[File:Oldmtdewbottle.jpg|thumb|right|100px|Two sides of an early Mountain Dew bottle using the "Hillbilly" design. These returnable bottles could be found in stores and vending machines until the late 1980s.]]
[[File:MountainDew-70s.svg|thumb|The Mountain Dew logo used from 1969 to 1996 was also used on Mountain Dew [[Throwback (drink)|Throwback]] when it was introduced in 2009 and was later used on special glass bottles of the drink.]]
[[File:Mountain Dew logo.jpg|thumb|The fourth Mountain Dew logo, used from 1999 to 2005]]

PepsiCo (then The Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1969 the logo was modified as the company sought to shift its focus to a "younger, outdoorsy" generation. This direction continued as the logo remained the same through the 1970s, 1980s. In 1996, PepsiCo began using a strategy it was already using with its flagship cola Pepsi, changing Mountain Dew's logo every few years. New logos were introduced in 1996, 1998, and 2005.<ref name="dewhistbook" /> In October 2008, the Mountain Dew logo was redesigned to ''"Mtn Dew"'' within the U.S. market, as a result of PepsiCo announcing that it would rebrand its core carbonated soft-drink products by early 2009.<ref name="logo2011">{{cite news|url=http://money.ca.msn.com/investing/gallery.aspx?cp-documentid=27219769&page=2|title=The Best and Worst Logo Redesigns|date=16 January 2011|work=MSN Money|page=2|archive-url=https://web.archive.org/web/20110120112453/http://money.ca.msn.com/investing/gallery.aspx?cp-documentid=27219769&page=2|archive-date=20 January 2011|url-status=dead}}</ref><ref>{{cite web |url=http://www.bevnet.com/news/2008/10-13-2008-pepsi_redesign.asp |title=Pepsi to redesign core products icon |publisher=BevNET.com |date=13 October 2008|archive-url=https://web.archive.org/web/20081015010923/http://www.bevnet.com/news/2008/10-13-2008-pepsi_redesign.asp |archive-date=15 October 2008 |url-status=live }}</ref> Returning flavors were given redesigned packaging and logos when re-released.

In October 2024, PepsiCo announced a major rebrand. The new branding, inspired by the logo introduced in 1996, reverts the naming to the full "Mountain" spelling; the key art features mountain scenery in the background.<ref>{{Cite web |author1=Daniel John |date=2024-10-13 |title=New Mountain Dew logo is a nostalgia-tinged hit |url=https://www.creativebloq.com/design/branding/new-mountain-dew-logo-is-a-nostalgia-tinged-hit |access-date=2024-10-25 |website=Creative Bloq |language=en}}</ref>