Editing Malcolm McLaren (section)

=== 430 King's Road, Vivienne Westwood and New York Dolls ===
In October 1971, McLaren took over the back part of the retail premises at [[Sex_(boutique)|430 King's Road]] in Chelsea, West London, and sold [[rock and roll]] records, refurbished 1950s [[Radiogram (device)|radiograms]] and dead stock clothing as "In The Back Of Paradise Garage". With the assistance of art school friend Patrick Casey, McLaren converted the entire ground floor into the store and renamed it Let It Rock initially selling clothing (dead stock, military surplus) and objects he'd sourced. When the shop became a success, he enlisted the help of his then-girlfriend [[Vivienne Westwood]] who customized and repaired original clothing and made facsimiles.<ref>p8, England's Dreaming: Sex Pistols & Punk Rock by Jon Savage, Faber, 1989</ref><ref>{{Cite news|url=https://www.theguardian.com/music/2010/apr/08/malcolm-mclaren-dies-sex-pistols|title=Malcolm McLaren dies aged 64|last=Jones|first=Aidan|date=8 April 2010|work=The Guardian|access-date=15 September 2017|language=en-GB|issn=0261-3077}}</ref>

Let It Rock was patronised by [[Teddy Boy|teddy boys]]<ref>Beatles Loathers Return: Britain's Teddy Boys, Rolling Stone, 2 March 1972</ref> and McLaren and Westwood's designs also appeared in such theatrical and cinematic productions such as ''[[The Rocky Horror Show]]'' and ''[[That'll Be the Day (film)|That'll Be The Day]]''.<ref name="Gorman"/> In spring 1973 the store was renamed Too Fast To Live Too Young To Die and began selling original 1950s-inspired leather clothing. Among the commissions were costumes for [[Ken Russell]]'s film ''[[Mahler (film)|Mahler]]''.<ref>Shirley Russell, Mahler, Goodtimes Enterprises, 1974</ref> In August 1973, McLaren and Westwood visited New York to participate in the National Boutique Fair, where they began an association with the [[New York Dolls]], supplying them with stage wear and joining their group on tour in the UK and France.<ref name="Gorman"/> In October 1974, he renamed the outlet [[Sex (boutique)|Sex]] to reflect its move towards [[fetish fashion]] and provocation.{{citation needed|date=July 2023}} In January 1975, McLaren and Westwood designed red [[patent leather]] costumes for the New York Dolls and used a [[Soviet Union|Soviet]]-style [[hammer and sickle]] motif for their stage shows in the US as an attempt to attract attention through provocation. This ploy was not successful and the Dolls soon broke up, with guitarist [[Johnny Thunders]] specifically naming McLaren as "the reason why we broke up."<ref>{{cite web |url=https://www.rte.ie/archives/2020/0326/1126518-johnny-thunders/|title=New York Doll 1990|date=26 April 1990 |website=RTÉ Archives |access-date=9 September 2020}}</ref> McLaren instead blamed Thunders and drummer Jerry Nolan's drug addictions for the split.<ref name="Gorman"/> In May 1975, McLaren returned to Britain.