Editing Madison Avenue (section)

==<span class="anchor" id="Advertising industry"></span> Role in advertising industry==
The term "Madison Avenue" is often used metonymically to stand for the American advertising industry. Madison Avenue became identified with advertising after that sector's explosive growth in this area in the 1920s.<ref name="EAA">{{cite web |title=Advertising Ephemera Collection - Database #A0160 |work=Emergence of Advertising On-Line Project |publisher=Advertising & Marketing History, John W. Hartman Center for Sales, David M. Rubenstein Rare Book & Manuscript Library, [[Duke University]] |url=http://library.duke.edu/digitalcollections/eaa/ |year=1997 |access-date=2012-10-02}}</ref>

According to "The Emergence of Advertising in America", by the year 1861, there were 20 advertising agencies in New York City, and the New York City Association of Advertising Agencies was founded in 1911, predating the establishment of the [[American Association of Advertising Agencies]] by several years.<ref name="EAA"/>

Among various depictions in popular culture, the portion of the advertising industry which centers on Madison Avenue serves as a backdrop for the [[American Movie Classics|AMC]] television drama ''[[Mad Men]]'', which focuses on industry activities during the 1960s.<ref name="EAA"/>

In the late 20th century, many agencies left Madison Avenue, with some moving further downtown and others moving west.<ref>{{cite news |last=Rothenberg |first=Randall |title=Madison Ave. Quits Madison Ave. |work=The New York Times |date=February 2, 1989 |url=https://query.nytimes.com/gst/fullpage.html?res=950DEFDA1E38F931A35751C0A96F948260&sec=&spon=&pagewanted=1}}</ref><ref>Deborah Leslie, "Abandoning Madison Avenue: the relocation of advertising services in New York City." ''Urban Geography'' (1997) 18#7 pp: 568-590.</ref> The continued presence of large agencies in the city made New York the third-largest job market per capita in the U.S. in 2016, according to a study by marketing recruitment firm MarketPro.<ref>{{cite web |url=https://marketproinc.com/candidate-advice/2016/08/atlanta-marketing-recruiters-digital-jobs |title=The 10 Hottest Job Markets for Digital Marketing Careers Right Now |date=2016-08-16 |language=en-US |access-date=2016-08-17}}</ref> Today, several agencies are still located in the old [[business cluster]] on Madison Avenue, including [[StrawberryFrog]], [[TBWA Worldwide]], [[Organic, Inc.]], and [[DDB Worldwide]]. However, the term is still used to describe the agency business as a whole and large, New York–based agencies in particular.<ref name="EAA"/>

[[File:New York appeals court building on Madison Avenue.jpg|thumb|upright=1.3|right|The [[Beaux-Arts architecture|Beaux-Arts]] [[Appellate Division Courthouse of New York State]] on Madison Avenue, across the street from [[Madison Square Park]]]]