Editing Logo (section)

==Contemporary logos==
[[File:Croixrouge logos.jpg|thumb|left|[[Red Cross (symbol)|Red Cross]] and [[Red Crescent (symbol)|Red Crescent]] emblems]]

The current era of logo design began in the 1870s{{citation needed|date=September 2014}} with the first abstract logo, the Bass red triangle. {{As of | 2014}}, many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms in circulation are recognizable without a name. An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.

[[File:Cocacola cyrilic.JPG|thumb|right|upright|The Coca-Cola logo is identifiable in other writing-systems, here written in [[Cyrillic]].]]

Ideograms and symbols may be more effective than written names (logotypes), especially for logos translated into many [[alphabet]]s in increasingly globalized markets. For instance, a name written in [[Arabic script]] might have little resonance in most European markets. By contrast, ideograms  keep the general proprietary nature of a product in both markets. In non-profit areas, the [[Red Cross]] (varied as the [[Red Crescent]] in Muslim countries and as the [[Magen David Adom|Red Star of David]] in Israel) exemplifies a well-known emblem that does not need an accompanying name. The red cross and red crescent are among the best-recognized symbols in the world. National Red Cross and Red Crescent Societies and their Federation as well as the International Committee of the Red Cross include these symbols in their logos.

[[Brand]]ing can aim to facilitate cross-language marketing.<ref>{{cite web|title=TICoRD'13: Global Product Development|url=https://www.springer.com/us/book/9788132210498e|website=Springer|publisher=Springers|access-date=26 November 2016}}{{Dead link|date=February 2022 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Consumers and potential consumers can identify the [[Coca-Cola]] name written in different alphabets because of the standard color and "ribbon wave" design of its logo. The text was written in [[Spencerian Script]], which was a popular writing style when the [[Coca-Cola|Coca-Cola Logo]] was being designed.<ref>{{cite web|title=The Coca-Cola logo story|url=http://www.coca-cola.co.uk/stories/history/advertising/the-logo-story/|website=Coca-Cola Official Website|publisher=The Coca-Cola Company|access-date=28 January 2016|archive-date=28 January 2016|archive-url=https://web.archive.org/web/20160128135036/http://www.coca-cola.co.uk/stories/history/advertising/the-logo-story/|url-status=dead}}</ref>