Editing Kentucky Derby (section)

=== Sponsorship ===
The 2004 Kentucky Derby marked the first time that jockeys—as a result of a [[court order]]—were allowed to wear corporate advertising [[logo]]s on their clothing.<ref>{{Cite news|url=https://www.upi.com/Sports_News/2004/04/29/Derby-jockeys-can-wear-ads/90091083276857/|title=Derby jockeys can wear ads|work=UPI|access-date=April 30, 2018|language=en|archive-url=https://web.archive.org/web/20180501004323/https://www.upi.com/Sports_News/2004/04/29/Derby-jockeys-can-wear-ads/90091083276857/|archive-date=May 1, 2018|url-status=live}}</ref><ref>{{Cite news|url=http://www.wdrb.com/story/25344845/jockey-advertising-at-kentucky-tracks-remains-rare-a-decade-after-ruling|title=Jockey advertising at Kentucky tracks remains rare a decade after ruling|last=Green|first=Marcus|access-date=April 30, 2018|language=en|archive-url=https://web.archive.org/web/20180501004609/http://www.wdrb.com/story/25344845/jockey-advertising-at-kentucky-tracks-remains-rare-a-decade-after-ruling|archive-date=May 1, 2018|url-status=live}}</ref>

Norman Adams has been the designer of the Kentucky Derby Logo since 2002. On February 1, 2006, the Louisville-based [[fast-food]] company [[Yum! Brands, Inc.]] announced a corporate sponsorship deal to call the race "The Kentucky Derby presented by Yum! Brands."<ref>{{cite web|url=https://money.cnn.com/2006/05/05/news/companies/yum_derby/index.htm|title=Kentucky Derby including Yum Brands in its name|last=Isidore|first=Chris|date=May 5, 2006|archive-url=https://web.archive.org/web/20060517235236/http://money.cnn.com/2006/05/05/news/companies/yum_derby/index.htm|archive-date=May 17, 2006|access-date=May 10, 2010}}</ref>  In 2018, [[Woodford Reserve]] replaced Yum! Brands as the presenting sponsor.<ref name=Woodford>{{cite web|title=Woodford Reserve is New Kentucky Derby Sponsor|url=https://www.bloodhorse.com/horse-racing/articles/224298/woodford-reserve-is-new-kentucky-derby-sponsor|website=BloodHorse.com|access-date=April 15, 2018|language=en|archive-url=https://web.archive.org/web/20180415125014/https://www.bloodhorse.com/horse-racing/articles/224298/woodford-reserve-is-new-kentucky-derby-sponsor|archive-date=April 15, 2018|url-status=live}}</ref>

The Swiss watchmaker [[Longines]] is the official sponsor timekeeper of the Kentucky Derby.