Editing Indigo Books and Music (section)

==Charitable activities==
In 2004, Indigo started the Indigo Love of Reading Foundation, a program that helps provide new books and learning materials to high-needs elementary schools. Indigo commits $1.5 million annually to schools across Canada.

The money is raised by Indigo itself, customers, staff, suppliers, and proceeds from Love of Reading fundraising products (i.e., gift card sleeves). Only 80% of customer donations have been granted to over 1800 schools<ref>{{cite web|title=Love of reading pays off for Tillicum elementary|date=June 2018 |url=https://www.sookenewsmirror.com/community/love-of-reading-pays-off-for-tillicum-elementary//|access-date=13 September 2018}}</ref><ref>{{cite web|title=The Love of reading |url=https://nfldherald.com/the-love-of-reading///|access-date=13 September 2018}}</ref><ref>{{cite web|title=Love of reading|url=http://rivertowntimes.com/tag/love-of-reading///|access-date=13 September 2018|archive-date=14 September 2018|archive-url=https://web.archive.org/web/20180914022436/http://rivertowntimes.com/tag/love-of-reading/|url-status=dead}}</ref> since the Love of Reading Foundation's inception, with Indigo covering all of the operating costs of the foundation. The funding given to the schools is split across a 90% credit to spend at Indigo and 10% cash to be spent anywhere, as long as it contributes to advancement of literacy.<ref>{{cite web|title=Indigo Love of Reading Foundation FAQ|url=http://www.loveofreading.org/code/navigate.asp?Id=13#135|website=Indigo Love of Reading|access-date=28 July 2015|archive-url=https://web.archive.org/web/20160126141038/http://www.loveofreading.org/code/navigate.asp?Id=13#135|archive-date=26 January 2016|url-status=dead|df=dmy-all}}</ref>

In addition to the regularly collected funds, the annual Adopt a School program has increased the Indigo Love of Reading Foundation's donations up to a total of CAD 26 million given to more than 3,000 school libraries<ref>{{cite web|title=Love of Reading Foundation donates books to local school|date=28 April 2018 |url=https://www.baytoday.ca/more-local/love-of-reading-foundation-donates-books-to-local-school-907566|access-date=13 September 2018}}</ref> in Canada since 2004. During the month-long Adopt a School program, each retail store selects a local school to be the recipient of the donations the store collects during that time period.<ref>{{cite web|title=Indigo keeps the love of reading alive|date=12 February 2015 |url=http://strategyonline.ca/2015/02/12/indigo-keeps-the-love-of-reading-alive/|access-date=13 September 2018}}</ref>

In 2007, the Indigo Love of Reading Foundation produced a documentary chronicling the issue of funding for books in Canadian elementary schools. The documentary ''Writing on the Wall'' recounts the establishment of the foundation, while revealing the current conditions of school libraries and literacy in Canada.<ref>{{cite web|title=Writing on the Wall - Indigo Love of Reading Video| website=[[YouTube]] | date=16 October 2007 |url=https://www.youtube.com/watch?v=h2YG-hKi110 |archive-url=https://ghostarchive.org/varchive/youtube/20211211/h2YG-hKi110| archive-date=2021-12-11 |url-status=live|access-date=13 September 2018}}{{cbignore}}</ref>  A follow-up documentary was created in 2017<ref>{{cite web|title=Indigo Love of Reading Foundation brings awareness to Canada's literacy crisis in new documentary, Read Between the Lines |url=https://www.newswire.ca/news-releases/indigo-love-of-reading-foundation-brings-awareness-to-canadas-literacy-crisis-in-new-documentary-read-between-the-lines-622936693.html/|access-date=13 September 2018}}</ref> titled "Read Between the Lines".<ref>{{cite web|title=Read Between the Lines video| website=[[YouTube]] | date=17 May 2017 |url=https://www.youtube.com/watch?v=J8JXWwM1R-Q |archive-url=https://ghostarchive.org/varchive/youtube/20211211/J8JXWwM1R-Q| archive-date=2021-12-11 |url-status=live|access-date=13 September 2018}}{{cbignore}}</ref>