Editing IKEA (section)

==Store layout==
[[File:IKEA furniture display in HK Homesquare 2018.JPG|thumb|Interior of an IKEA store in Hong Kong]]
[[File:IKEA Anderlecht self-serve warehouse (DSCF3734).jpg|thumb|The self-service warehouse area]]

===Traditional store layout===
IKEA stores are typically blue buildings with yellow accents<ref>{{cite news|title=The IKEA logo – history and design|url=https://www.ikea.com/ph/en/this-is-ikea/about-us/the-ikea-logo-history-and-design-pub55d85f50|access-date=12 December 2021|website=ikea.com|archive-date=31 July 2021|archive-url=https://web.archive.org/web/20210731181736/https://www.ikea.com/ph/en/this-is-ikea/about-us/the-ikea-logo-history-and-design-pub55d85f50|url-status=live}}</ref> — Sweden's [[national colours]]. They are often designed in a one-way layout, leading customers counter-clockwise along what IKEA calls "the long natural way" designed to encourage the customer to see the store in its entirety (as opposed to a traditional retail store, which allows a customer to go directly to the section where the desired goods and services are displayed). There are often shortcuts to other parts of the showroom.<ref>{{cite web |title=The Nudge – How IKEA's Store Layout Design Influences Your Spending – Thoughts on Wayfinding |url=https://wp.nyu.edu/thoughtsonwayfinding/2017/11/19/the-nudge-how-ikeas-store-layout-design-influences-your-spending/ |url-status=unfit |archive-url=https://web.archive.org/web/20201111203357/https://wp.nyu.edu/thoughtsonwayfinding/2017/11/19/the-nudge-how-ikeas-store-layout-design-influences-your-spending/ |archive-date=11 November 2020 |access-date=29 October 2019}}</ref>

The sequence first involves going through the furniture showrooms making note of selected items. The showroom usually consists of simulated room settings where customers can see the actual furniture in use, e.g.: a living-room with a sofa, a TV set, a bookcase and a dining table, accessorized with plants, cushions, rugs, lamps, plates, glasses and cutlery. Showroom sections are usually displayed in the order of the rooms of a house: living rooms, dining rooms, kitchens, bedrooms, kids' rooms. The customer then collects a shopping cart and proceeds to an open-shelf "Market Hall" warehouse for smaller items. Lastly, the [[self-service]] furniture warehouse stores the showroom products in [[flat pack]] form for the customer to collect the ones previously noted. Sometimes, they are directed to collect products from an external warehouse on the same site or at a site nearby after purchase. Finally, customers pay for their products at a cash register. Not all furniture is stocked at the store level, such as particular sofa colours needing to be shipped from a warehouse to the customer's home or the store.
[[File:Ikea, Ottawa, Ontario (29983462651).jpg|thumb|IKEA store in Ottawa, Ontario, Canada]]
Most stores follow the layout of having the showroom upstairs with the marketplace and self-service warehouse downstairs. Some stores are single level, while others have separate warehouses to allow more stock to be kept on-site. Single-level stores are found predominantly in areas where the cost of land would be less than the cost of building a 2-level store. Some stores have dual-level warehouses with machine-controlled silos to allow large quantities of stock to be accessed throughout the selling day.

[[File:IKEA Damansara Market Hall (As-Is section) 20221125 102122.jpg|thumb|As-is area at IKEA Damansara, Malaysia]]
Most IKEA stores offer an "as-is" or "bargain corner" (recently rebranded as "re-shop and re-use") area at the end of the warehouse, just before the cash registers. Returned, damaged, and formerly showcased products are displayed here and sold with a significant discount.

In March 2022, IKEA swiftly exited the Russian market, due to [[Russia's invasion of Ukraine]],<ref>{{Cite web |title=IKEA takes the next step to scale down in Russia and Belarus - IKEA Global |url=https://www.ikea.com/global/en/newsroom/corporate/ikea-takes-the-next-step-to-scale-down-in-russia-and-belarus-220615/ |access-date=2024-05-05 |website=IKEA}}</ref> leading to a surplus of items that were earmarked for the Russian market in IKEA's warehouses. To get rid of these items quickly, IKEA has been reselling these in a number of non-Russian IKEA stores near the bargain corner at a discount.<ref>{{Citation |last=Hullian111 |title=English: Stock intended for Russian IKEA being sold at Sheffield IKEA's Circular Hub, Sheffield, South Yorkshire, England. This stock was withdrawn from sale and exported to the United Kingdom as a result of IKEA's withdrawal from Russia and Belarus due to the 2022 Russian invasion of Ukraine. |date=2023-09-07 |url=https://commons.wikimedia.org/wiki/File:IKEA_Sheffield_Russian_Stock_Clearance_09.jpg |access-date=2024-05-05}}</ref>

===Alternative smaller store formats===
The majority of IKEA stores are located outside of city centres, primarily because of land cost and traffic access. Smaller store formats have been unsuccessfully tested in the past (the "midi" concept in the early 1990s, which was tested in [[Ottawa]] and [[Heerlen]] with {{convert|9,300|m2|ft2|abbr=on}}, or a "boutique" shop in [[Manhattan]]).

====New formats for full-size stores====
[[File:IKEA shop, West Quay Road - geograph.org.uk - 1497911.jpg|thumb|IKEA located in the city centre of [[Southampton]], England]]
A new format for a full-size, city centre store was introduced with the opening of the [[Manchester]] store, situated in [[Ashton-under-Lyne]] in 2006. Another store, in [[Coventry]], opened in December 2007. The store had seven floors and a different flow from other IKEA stores; however, it closed down in 2020 due to the site being deemed unsuitable for future business.<ref>{{cite web|last=Layton|first=Josh|date=28 May 2020|title=Ikea breaks silence on future of Coventry site|url=https://www.coventrytelegraph.net/news/ikea-coventry-closed-store-site-18317333|access-date=4 August 2020|website=CoventryLive|archive-date=29 June 2020|archive-url=https://web.archive.org/web/20200629042442/https://www.coventrytelegraph.net/news/ikea-coventry-closed-store-site-18317333|url-status=live}}</ref> IKEA's [[Southampton]] store that opened in February 2009 is also in the city centre and built in an urban style similar to the Coventry store. IKEA built these stores in response to UK government restrictions on large retail establishment outside city centres.<ref>{{cite web|url=http://www.ikea.com/ms/en_GB/about_ikea/press_room/press_release/national/southampton_opening.html|title=IKEA – press room – press release|archive-url=https://web.archive.org/web/20160303231313/http://www.ikea.com/ms/en_GB/about_ikea/press_room/press_release/national/southampton_opening.html|access-date=2 May 2015|archive-date=3 March 2016}}</ref>

====Adaptation to Japanese market====
Japan was another market where IKEA performed badly, exited the market completely and then re-entered with an alternative store design and layout with which it finally found success. IKEA entered the Japanese market in 1974 through a franchise arrangement with a local partner, only to withdraw in failure in 1986. Japan was one of the first markets outside its original core European market. Despite Japan being the then second largest economy in the world, IKEA did not adapt its store layout strategy to the Japanese consumer. Japanese consumers did not have a culture of DIY furniture assembly, and many in the early days had no way to haul flat-packs home to their small apartments. Nor did the store layouts familiar to European customers initially make sense to Japanese consumers, so prior to re-entering the Japanese market in 2006, IKEA management did extensive local market research in more effective store layouts. One area of local adaptation was the room displays common to every IKEA store worldwide. Rather than just replicate a European room layout, the Japan management was careful to set up room displays more closely resembling Japanese apartment rooms, such as one for "a typical Japanese teenage boy who likes [[baseball]] and [[computer game]]s".<ref>{{cite news |last1=Wijers-Hasegawa |first1=Yumi |title=Sweden's IKEA back in Japan after 20-year hiatus |url=https://www.japantimes.co.jp/news/2006/04/25/business/swedens-ikea-back-in-japan-after-20-year-hiatus/ |access-date=14 May 2020 |work=The Japan Times |date=25 April 2006 |archive-date=18 June 2020 |archive-url=https://web.archive.org/web/20200618040734/https://www.japantimes.co.jp/news/2006/04/25/business/swedens-ikea-back-in-japan-after-20-year-hiatus/#.Xr4PIS2ZN8c |url-status=live }}</ref>

====Inner-city stores====
IKEA adapted its store location and services to the 'inner-city' format for expansion in China, unlike other countries where IKEA stores for economic and planning restriction reasons tends to be just outside city centres. In China, planning restrictions are less of an issue due to the lack of cars for much of its customer base. Accordingly, in store design alternatives, IKEA has had to offer store locations and formats closer to public transportation. The store design alternative thinking and strategy in China has been to locate stores to facilitate access for non-car owning customers.<ref>{{cite journal |last1=Hultman |first1=Jens |last2=Johansson |first2=Ulf |last3=Wispeler |first3=Aylin |last4=Wolf |first4=Leonie |title=Exploring store format development and its influence on sore image and store clientele- the case of IKEA's development of an inner-city store format |journal=The International Journal of Retail, Distribution and Consumer Research |volume=27(3) |issue=2007 |pages=227–240 |url=https://www.researchgate.net/publication/316815692 |access-date=11 May 2020}}</ref> In some locations in China, IKEA stores can be found not in the usual suburban or near airport locations like other countries, but rather places such as downtown shopping centres with a 'mini-IKEA' store to attract shoppers. One store design alternative trend IKEA has implemented has been 'pop-up' stores along social media platforms in their advertising strategy, for the first-time as a company, to reach new customers demographics while still reinforcing its global brand locally in China.<ref>{{cite web |last1=Thibaud |first1=Andre |title=IKEA in China: Big furniture retail adapts to the Chinese market. |url=https://daxueconsulting.com/ikea-in-china/ |website=Daxueconsulting |access-date=14 May 2020 |archive-date=17 June 2020 |archive-url=https://web.archive.org/web/20200617044111/https://daxueconsulting.com/ikea-in-china/ |url-status=live }}</ref>

====Small sized stores====
In Hong Kong, where shop space is limited and costly, IKEA has opened 4 stores, all in multi-storey commercial buildings. They are smaller than other IKEA stores but large by Hong Kong standards. In addition to tailoring store sizes for specific countries, IKEA alters the sizes of products to accommodate cultural differences.<ref>{{cite web|url=https://www.fastcompany.com/90215773/how-ikea-quietly-tweaks-its-design-around-the-world|title=How Ikea quietly tweaks its design around the world|last=Schwab|first=Katharine|date=10 August 2018|website=Fast Company|access-date=29 October 2019|archive-date=29 October 2019|archive-url=https://web.archive.org/web/20191029192321/https://www.fastcompany.com/90215773/how-ikea-quietly-tweaks-its-design-around-the-world|url-status=live}}</ref> In 2015, IKEA announced it would attempt smaller store design at locations in Canada. IKEA claimed this new model would allow them to expand quickly into new markets rather than spending years opening a full-size store.<ref>{{cite news|url=http://www.cbc.ca/news/canada/kitchener-waterloo/ikea-coming-to-kitchener-1.3332494|title=Ikea coming to Kitchener – Kitchener-Waterloo – CBC News|access-date=21 December 2015|archive-date=22 December 2015|archive-url=https://web.archive.org/web/20151222205730/http://www.cbc.ca/news/canada/kitchener-waterloo/ikea-coming-to-kitchener-1.3332494|url-status=live}}</ref>

[[File:IKEA Mall Taman Anggrek.jpg|thumb|IKEA at Mall Taman Anggrek, Jakarta]]
In 2020, IKEA opened at [[Al Wahda Mall]] in [[Abu Dhabi|Abu Dhabi, United Arab Emirates]], which, at {{cvt|2137|m2|0}}, was one of the smallest IKEA stores to-date.<ref>{{cite web|last=Issacs|first=Derek|date=6 September 2020|title=Al Wahda IKEA now has an opening date|url=https://adwonline.ae/ikea-abu-dhabi/|access-date=7 July 2021|website=Abu Dhabi World Online|archive-date=9 July 2021|archive-url=https://web.archive.org/web/20210709184411/https://adwonline.ae/ikea-abu-dhabi/|url-status=live}}</ref><ref>{{cite web|date=18 November 2020|title=The new Ikea store in Al Wahda Mall Abu Dhabi is now open|url=https://whatson.ae/2020/11/ikea-al-wahda-abu-dhabi-now-open/|access-date=7 July 2021|website=What's On|archive-date=9 July 2021|archive-url=https://web.archive.org/web/20210709185323/https://whatson.ae/2020/11/ikea-al-wahda-abu-dhabi-now-open/|url-status=live}}</ref><ref>{{cite web|title=Inside Ikea Al Wahda Mall: an exclusive look inside Abu Dhabi's latest store|url=https://www.thenationalnews.com/lifestyle/home/inside-ikea-al-wahda-mall-an-exclusive-look-inside-abu-dhabi-s-latest-store-1.1108693|access-date=7 July 2021|website=The National|date=11 November 2020|archive-date=1 June 2021|archive-url=https://web.archive.org/web/20210601162030/https://www.thenationalnews.com/lifestyle/home/inside-ikea-al-wahda-mall-an-exclusive-look-inside-abu-dhabi-s-latest-store-1.1108693|url-status=live}}</ref><ref>{{cite web|title=IKEA OPENS DOORS TO THE SECOND STORE IN ABU DHABI IN AL WAHDA MALL|url=https://www.alfuttaim.com/media_center/ikea-opens-doors-to-the-second-store-in-abu-dhabi-in-al-wahda-mall/|access-date=7 July 2021|website=Al-Futtaim|archive-date=9 July 2021|archive-url=https://web.archive.org/web/20210709183705/https://www.alfuttaim.com/media_center/ikea-opens-doors-to-the-second-store-in-abu-dhabi-in-al-wahda-mall/|url-status=live}}</ref> The company also opened at [[360 Mall]] in [[Kuwait]] and in [[Harajuku]], a trendy part of [[Tokyo]], that same year. The size of the Kuwaiti 360 Mall store was slightly larger than Al Wahda's (despite bringing a similar concept), at {{cvt|3000|m2}}, built as an extension of the mall.<ref>{{cite web|title=DISCOVER IKEA 360|url=https://bazaar.town/ikea-360/|access-date=9 September 2021|website=bazaar.town {{!}} The ultimate guide to Kuwait|archive-date=9 September 2021|archive-url=https://web.archive.org/web/20210909025603/https://bazaar.town/ikea-360/|url-status=live}}</ref> As for IKEA Harajuku, the {{cvt|2500|m2|0}}, 7-storey store houses the chain's first and only ''[[konbini]]'' concept.<ref>{{cite web |title=First IKEA Convenience Store Opens in Tokyo! Compact IKEA in Harajuku and Shibuya {{!}} LIVE JAPAN travel guide |url=https://livejapan.com/en/article-a0004607/ |access-date=8 July 2022 |website=LIVE JAPAN|archive-date=15 May 2022 |archive-url=https://web.archive.org/web/20220515190014/https://livejapan.com/en/article-a0004607/ |url-status=live }}</ref><ref>{{cite web |title=IKEA Harajuku – Central Tokyo's First Ever Ikea Store! |url=https://www.fun-japan.jp/en/articles/11600 |access-date=8 July 2022 |website=FUN! JAPAN International|archive-date=8 July 2022 |archive-url=https://web.archive.org/web/20220708064204/https://www.fun-japan.jp/en/articles/11600 |url-status=live }}</ref> In 2021, IKEA opened another one of its smallest stores, located at the [[Jem, Singapore|JEM Mall in Jurong East]], [[Singapore]]. Replacing liquidated department store [[Robinsons & Co.|Robinsons]], IKEA Jurong is only {{cvt|6500|m2}}, encompassing three levels; it was the first location in Southeast Asia that did not provide the "Market Hall" warehouse in its store.<ref>{{cite news|title=6 things to look out for when the new 3-storey IKEA at Jem opens on Apr 29|url=https://cnalifestyle.channelnewsasia.com/trending/ikea-singapore-jem-jurong-opening-promotions-discounts-14709368|access-date=9 July 2021|website=CNA Lifestyle|archive-date=9 July 2021|archive-url=https://web.archive.org/web/20210709185550/https://cnalifestyle.channelnewsasia.com/trending/ikea-singapore-jem-jurong-opening-promotions-discounts-14709368|url-status=live}}</ref><ref>{{cite web|title=First look: IKEA Jurong opening on April 29, 2021 with cashless concept|url=https://mothership.sg/2021/04/ikea-jem-first-look/|access-date=9 July 2021|website=mothership.sg|archive-date=9 July 2021|archive-url=https://web.archive.org/web/20210709185849/https://mothership.sg/2021/04/ikea-jem-first-look/|url-status=live}}</ref> Also during 2021, IKEA opened a small-store-format location on [[Bali|Bali, Indonesia]], replacing the liquidated former [[Giant (hypermarket)|Giant]] hypermarket. IKEA Bali is dubbed "Customer Meeting Point", and is the smallest store to open thus far, at {{cvt|1200|m2}}.<ref>{{cite web |last=Fimela.com |date=19 November 2021 |title=IKEA Buka di Bali, Jadi Gerai Terkecil dan Artsy di Indonesia |url=https://www.fimela.com/lifestyle/read/4715276/ikea-buka-di-bali-jadi-gerai-terkecil-dan-artsy-di-indonesia |access-date=10 May 2022 |website=fimela.com |language=id |archive-date=6 April 2023 |archive-url=https://web.archive.org/web/20230406210006/https://www.fimela.com/lifestyle/read/4715276/ikea-buka-di-bali-jadi-gerai-terkecil-dan-artsy-di-indonesia |url-status=live }}</ref><ref>{{cite web |title=Akomodasi UMKM Lokal, IKEA Bali Resmi Dibuka, Visual Toko Gabungkan Budaya Swedia dan Bali |url=https://idea.grid.id/read/093001567/akomodasi-umkm-lokal-ikea-bali-resmi-dibuka-visual-toko-gabungkan-budaya-swedia-dan-bali?page=all |access-date=10 May 2022 |archive-date=6 April 2023 |archive-url=https://web.archive.org/web/20230406210008/https://idea.grid.id/read/093001567/akomodasi-umkm-lokal-ikea-bali-resmi-dibuka-visual-toko-gabungkan-budaya-swedia-dan-bali?page=all |url-status=live }}</ref><ref>{{cite web |title=Makin Mudah Dijangkau, IKEA Kini Hadir di Bali |url=http://bisnisbali.com/makin-mudah-dijangkau-ikea-kini-hadir-di-bali/ |access-date=10 May 2022 |archive-date=18 November 2021 |archive-url=https://web.archive.org/web/20211118093307/http://bisnisbali.com/makin-mudah-dijangkau-ikea-kini-hadir-di-bali/ |url-status=live }}</ref><ref>{{cite web |last=Afriyadi |first=Achmad Dwi |title=Buka Cabang di Bali, IKEA Juga Jualan Produk Lokal |url=https://finance.detik.com/berita-ekonomi-bisnis/d-5823406/buka-cabang-di-bali-ikea-juga-jualan-produk-lokal |access-date=10 May 2022 |website=detikfinance |language=id-ID |archive-date=10 May 2022 |archive-url=https://web.archive.org/web/20220510075423/https://finance.detik.com/berita-ekonomi-bisnis/d-5823406/buka-cabang-di-bali-ikea-juga-jualan-produk-lokal |url-status=live }}</ref>

In 2022, another smaller store was opened inside [[Livat Hammersmith]], [[London]], at {{cvt|4600|m2}},<ref>{{cite web |title=First look: Ikea opens first city centre shopping mall in west London |url=https://www.retailgazette.co.uk/blog/2022/02/first-look-ikea-opens-first-city-centre-shopping-mall-in-west-london/ |access-date=21 March 2022 |website=retailgazette.co.uk |date=24 February 2022 |archive-date=28 February 2022 |archive-url=https://web.archive.org/web/20220228005854/https://www.retailgazette.co.uk/blog/2022/02/first-look-ikea-opens-first-city-centre-shopping-mall-in-west-london/ |url-status=live }}</ref><ref>{{cite web |date=24 February 2022 |title=IKEA Are Opening A Brand New Store In Hammersmith This Year |url=https://secretldn.com/ikea-hammersmith-store/ |access-date=21 March 2022 |website=Secret London|archive-date=24 January 2022 |archive-url=https://web.archive.org/web/20220124000407/https://secretldn.com/ikea-hammersmith-store/ |url-status=live }}</ref><ref>{{cite web |date=25 February 2022 |title=Boost for Hammersmith as IKEA opens new store in new-look mall |url=https://www.lbhf.gov.uk/articles/news/2022/02/boost-hammersmith-ikea-opens-new-store-new-look-mall |access-date=21 March 2022 |website=LBHF|archive-date=6 March 2022 |archive-url=https://web.archive.org/web/20220306013030/https://www.lbhf.gov.uk/articles/news/2022/02/boost-hammersmith-ikea-opens-new-store-new-look-mall |url-status=live }}</ref> followed by a {{cvt|9400|m2}} store inside [[Mall Taman Anggrek]], [[Jakarta]], which was opened on 7 April 2022.<ref>{{cite web |date=3 November 2021 |title=Ikea to open first mall store in Indonesia |url=https://insideretail.asia/2021/11/03/ikea-to-open-first-mall-store-in-indonesia/ |access-date=21 March 2022 |website=Inside Retail|archive-date=25 June 2022 |archive-url=https://web.archive.org/web/20220625144633/https://insideretail.asia/2021/11/03/ikea-to-open-first-mall-store-in-indonesia/ |url-status=live }}</ref><ref>{{cite web |title=IKEA Indonesia Resmi Bangun Konsep Toko Baru di Mall Taman Anggrek |url=https://www.ikea.co.id/in/ruang-berita/berita/umum/detail/ikea-indonesia-resmi-bangun-konsep-toko-baru-di-mall-taman-anggrek |date=28 October 2021 |access-date=21 March 2022 |website=IKEA Indonesia |language=id |archive-date=9 August 2022 |archive-url=https://web.archive.org/web/20220809231623/https://www.ikea.co.id/in/ruang-berita/berita/umum/detail/ikea-indonesia-resmi-bangun-konsep-toko-baru-di-mall-taman-anggrek |url-status=live }}</ref><ref>{{cite web |title=IKEA Buka Gerai Baru di Mal Taman Anggrek, Hadirkan Konsep City Store Pertama |url=https://kumparan.com/kumparanwoman/ikea-buka-gerai-baru-di-mal-taman-anggrek-hadirkan-konsep-city-store-pertama-1xr11A1KGcy |access-date=11 April 2022 |website=kumparan |language=id-ID |archive-date=10 April 2022 |archive-url=https://web.archive.org/web/20220410041539/https://kumparan.com/kumparanwoman/ikea-buka-gerai-baru-di-mal-taman-anggrek-hadirkan-konsep-city-store-pertama-1xr11A1KGcy |url-status=live }}</ref><ref>{{cite web |title=Buka Gerai Baru di Mall Taman Anggrek, Ini Dia Jam Operasional IKEA Cabang Ke-6 – iDEA |url=https://idea.grid.id/read/093226642/buka-gerai-baru-di-mall-taman-anggrek-ini-dia-jam-operasional-ikea-cabang-ke-6 |access-date=11 April 2022 |website=idea.grid.id |language=id |archive-date=6 April 2023 |archive-url=https://web.archive.org/web/20230406210011/https://idea.grid.id/read/093226642/buka-gerai-baru-di-mall-taman-anggrek-ini-dia-jam-operasional-ikea-cabang-ke-6 |url-status=live }}</ref>