Editing Heuristic (section)

===One-reason decisions===
{{See also|Optimal stopping}}

One-reason decisions are [[algorithm]]s that are made of three rules: search rules, ''confirmation rules'' (stopping), and decision rules<ref>{{Cite journal
| last1 = Gigerenzer
| first1 = Gerd
| last2 = Brighton
| first2 = Henry
| doi = 10.1111/j.1756-8765.2008.01006.x
| title = Homo Heuristicus: Why Biased Minds Make Better Inferences
| journal = Topics in Cognitive Science
| volume = 1
| issue = 1
| pages = 107–143
| year = 2009
| pmid = 25164802
| url = https://onlinelibrary.wiley.com/doi/10.1111/j.1756-8765.2008.01006.x
| access-date = 6 May 2024
| quote = This stopping rule, termed a ''confirmation rule'', works well in situations where (a) the decision maker knows little about the validity of the cues, and (b) the costs of cues are rather low (Karelaia, 2006).| hdl = 11858/00-001M-0000-0024-F678-0
| hdl-access = free
}}</ref><ref>{{cite journal
| last1 = Gigerenzer
| first1 = G.
| last2 = Gaissmaier
| first2 = W.
| date = 2011
| title = Heuristic Decision Making
| url = https://pure.mpg.de/rest/items/item_2099042_4/component/file_2099041/content
| journal = Annual Review of Psychology
| volume = 62
| issue = 
| pages = 451–482
| doi = 10.1146/annurev-psych-120709-145346
| pmid = 21126183
| access-date = 6 May 2024
| quote ='''One-reason decisions''': a class of heuristics that bases judgments on one good reason only, ignoring other cues (e.g., take-the-best and hiatus heuristic)| hdl = 11858/00-001M-0000-0024-F16D-5
| hdl-access = free
}}</ref><ref>{{Cite journal
| last1 = Gigerenzer
| first1 = Gerd
| last2 = Brighton
| first2 = Henry
| doi = 10.1111/j.1756-8765.2008.01006.x
| title = Homo Heuristicus: Why Biased Minds Make Better Inferences
| journal = Topics in Cognitive Science
| volume = 1
| issue = 1
| pages = 107–143
| year = 2009
| pmid = 25164802
| url = https://onlinelibrary.wiley.com/doi/10.1111/j.1756-8765.2008.01006.x
| access-date = 6 May 2024
| quote = Just as there is a class of such tracking heuristics, there is a class of one-good-reason heuristics, of which take-the-best is one member. These heuristics also have three building blocks: search rules, stopping rules, and decision rules.| hdl = 11858/00-001M-0000-0024-F678-0
| hdl-access = free
}}</ref>
*{{Annotated link|Take-the-best heuristic}}<ref>{{cite journal
	| last1 = Todd
	| first1 = P
	| last2 = Dieckmann
	| first2 = A
	| date = 2004
	| title = Heuristics for Ordering Cue Search in Decision Making
	| url = https://www.researchgate.net/publication/221620559
	| journal = Advances in Neural Information Processing Systems
	| volume = 
	| issue = 
	| pages = 13–18
	| doi = 
	| access-date = 6 May 2024
    | quote = TTB consists of three building blocks. (1) Search rule: Search through cues in the order of their validity, a measure of accuracy equal to the proportion of correct decisions made by a cue out of all the times that cue discriminates between pairs of options. (2) Stopping rule: Stop search as soon as one cue is found that discriminates between the two options. (3) Decision rule: Select the option to which the discriminating cue points, that is, the option that has the cue value associated with higher criterion values.}}</ref><ref>{{cite journal
	| last1 = Gigerenzer
	| first1 = Gerd
	| date = 2008
	| title = Why Heuristics Work
	| url = http://www.jstor.org/stable/40212224
	| journal = Perspectives on Psychological Science
	| volume = 3
	| issue = 1
	| pages = 20–29
	| doi = 10.1111/j.1745-6916.2008.00058.x
	| jstor = 40212224
	| pmid = 26158666
	| access-date = 5 May 2024
    | quote =Take the best (Gigerenzer & Goldstein, 1996). Infer which of two alternatives has the higher value by (a) searching through cues in order of validity, (b) stopping the search as soon as a cue discriminates, (c) choosing the alternative this cue favors.}}</ref><ref>{{Cite journal
| last1 = Gigerenzer
| first1 = Gerd
| last2 = Brighton
| first2 = Henry
| doi = 10.1111/j.1756-8765.2008.01006.x
| title = Homo Heuristicus: Why Biased Minds Make Better Inferences
| journal = Topics in Cognitive Science
| volume = 1
| issue = 1
| pages = 107–143
| year = 2009
| pmid = 25164802
| url = https://onlinelibrary.wiley.com/doi/10.1111/j.1756-8765.2008.01006.x
| access-date = 6 May 2024
| quote = Take-the-best is a member of the one-good-reason family of heuristics because of its stopping rule: Search is stopped after finding the first cue that enables an inference to be made.| hdl = 11858/00-001M-0000-0024-F678-0
| hdl-access = free
}}</ref>
*''Hiatus heuristic'': a "recency-of-last-purchase rule"<ref>{{cite journal
| last1 = Gigerenzer
| first1 = G.
| last2 = Gaissmaier
| first2 = W.
| date = 2011
| title = Heuristic Decision Making
| url = https://pure.mpg.de/rest/items/item_2099042_4/component/file_2099041/content
| journal = Annual Review of Psychology
| volume = 62
| issue = 
| pages = 451–482
| doi = 10.1146/annurev-psych-120709-145346
| pmid = 21126183
| access-date = 6 May 2024
| quote = Wubben & Wangenheim (2008) reported that experienced managers use a simple recency-of-last-purchase rule: 'Hiatus heuristic: If a customer has not purchased within a certain number of months (the hiatus), the customer is classified as inactive; otherwise, the customer is classified as active.'| hdl = 11858/00-001M-0000-0024-F16D-5
| hdl-access = free
}}</ref>
*{{Annotated link|Default effect}}<ref>{{cite journal
	| last1 = Gigerenzer
	| first1 = Gerd
	| date = 2008
	| title = Why Heuristics Work
	| url = http://www.jstor.org/stable/40212224
	| journal = Perspectives on Psychological Science
	| volume = 3
	| issue = 1
	| pages = 20–29
	| doi = 10.1111/j.1745-6916.2008.00058.x
	| jstor = 40212224
	| pmid = 26158666
	| access-date = 5 May 2024
| quote =Default heuristic (Johnson & Goldstein, 2003). If there is a default, do nothing about it.}}</ref>
*{{Annotated link|Priority heuristic}}<ref>{{Cite journal
| last1 = Gigerenzer
| first1 = Gerd
| last2 = Brighton
| first2 = Henry
| doi = 10.1111/j.1756-8765.2008.01006.x
| title = Homo Heuristicus: Why Biased Minds Make Better Inferences
| journal = Topics in Cognitive Science
| volume = 1
| issue = 1
| pages = 107–143
| year = 2009
| pmid = 25164802
| url = https://onlinelibrary.wiley.com/doi/10.1111/j.1756-8765.2008.01006.x
| access-date = 6 May 2024
| quote = The priority heuristic, a one-good-reason heuristic with no free parameters (Brandstätter, Gigerenzer, & Hertwig, 2008; Brandstätter et al., 2006) that has similar building blocks to take-the-best, has been shown to imply (not just have parameter sets that are consistent with) several of the major violations simultaneously, including the Allais paradox and the fourfold pattern (Katsikopoulos & Gigerenzer, 2008).| hdl = 11858/00-001M-0000-0024-F678-0
| hdl-access = free
}}</ref>
*''Take-the-first heuristic''<ref>{{cite journal
| last1 = Gigerenzer
| first1 = G.
| last2 = Gaissmaier
| first2 = W.
| date = 2011
| title = Heuristic Decision Making
| url = https://pure.mpg.de/rest/items/item_2099042_4/component/file_2099041/content
| journal = Annual Review of Psychology
| volume = 62
| issue = 
| pages = 451–482
| doi = 10.1146/annurev-psych-120709-145346
| pmid = 21126183
| access-date = 6 May 2024
| quote = Johnson & Raab (2003) proposed a variant of the fluency heuristic when alternatives are sequentially retrieved rather than simultaneously perceived: 'Take-the-first heuristic: Choose the first alternative that comes to mind.'| hdl = 11858/00-001M-0000-0024-F16D-5
| hdl-access = free
}}</ref>