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===Post-war=== After the war, watch and clock production continued, and other machine work was also carried out, including producing a [[slide projector]] and supplying parts for [[Saab Automobile|Saab]] automobiles. The first successful commercial camera for Hasselblad, was the Hasselblad Universal camera, which was made by Szilárd Szabad. This camera was produced in over 1500+ units over a span of a few years, and quickly became the preferred all-around workhorse of the majority of professional Scandinavian photographers. It is perhaps the most important Hasselblad camera made, as it was what got Scandinavian professionals to move away from Kodak and Agfa, which had more or less 90% of the professional market at the time. Victor Hasselblad's real ambition was to make high-quality civilian cameras. In 1945–1946, the first design drawings and wooden models were made for a camera to be called the Rossex. An internal design competition was held for elements of the camera; one of the winners was [[Sixten Sason]], the designer of the original [[Ursaab|Saab bodywork]]. In 1948, the camera later known as the 1600 F was released. The new design was complex, and many small improvements were needed to create a reliable product; the watchmaking background of many of the designers produced a design which was sophisticated, but more delicate than what was permissible for a camera. Only around 50 units were produced in 1949, and perhaps 220 in 1950, of what collectors have now designated the Series One camera. The Series Two versions of the 1600 F, perhaps as many as 3300 made from 1950 to 1953, were more reliable but still subject to frequent repairs, with many units having been cannibalized or modified by the factory. The biggest problem was its shutter, a focal-plane shutter that was hard to keep accurate. Using 120 size film it was formatted to a square {{Nowrap|6 × 6}} cm or 2 {{frac|1|4}} × 2 {{frac|1|4}} inches, which meant there was no more need to turn the camera on its side. In 1954, they mated the groundbreaking new 38 mm [[Zeiss Biogon|Biogon]] lens designed by [[Ludwig Bertele]] of [[Carl Zeiss AG|Zeiss]] to a shallow non-reflex body to produce the SWA (supreme wide angle, later changed to super wide angle). Though a specialty product not intended to sell in large numbers, the SWA was an impressive achievement, and derivatives were sold for decades. Hasselblad took their two products to the [[photokina 1954|1954 photokina]] trade show in Germany, and word began to spread. In 1953, a much-improved camera, the 1000 F was released. It too had a focal-plane shutter which led to its final replacement by the 500 C but nonetheless provided a big leg up in the medium format. It had a very fine 250 mm f4 Sonnar sport lens that made it a great wildlife camera. Lenses ranged from a 60 mm Distagon, standard 80 mm Planar, and on up to the 250 mm. In December 1954, the 1000 F camera received a rave review from the influential American photography magazine, ''[[Modern Photography]]''. They put over 500 rolls of film through their test unit, and intentionally dropped it twice, and it continued to function. But the 1000 F also had shutter problems and finally gave way to the lens-mounted, tried-and-true Compur shutter, retaining its focal-plane shutter/curtain only to mask the film until the Compur shutter closed, then opened to expose the film. This was a far more dependable system, even though it meant having a shutter in each lens.
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