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===Founding as General Mills=== '''General Mills''' itself was created on June 20, 1928,<ref name=historysite>{{cite web|url=https://history.generalmills.com/the-story.html|title=General Mills 150 - Making Food People Love|work=GeneralMills.com|access-date=April 5, 2016|archive-date=July 26, 2021|archive-url=https://web.archive.org/web/20210726145306/https://history.generalmills.com/the-story.html|url-status=dead}}</ref> when Washburn-Crosby President [[James Ford Bell]] merged Washburn-Crosby with three other mills.<ref name="nytobit">Staff report (May 8, 1961). [http://timesmachine.nytimes.com/timesmachine/1961/05/08/97237691.html?pageNumber=35 James Bell Ford of General Mills; Founder of Concern Is Dead at 81 -- Was Philanthropist] ''[[New York Times]]''</ref> In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist [[Frank Kell]] of [[Wichita Falls, Texas|Wichita Falls]], [[Texas]]. With the sale, Kell acquired cash plus stock in the corporation.<ref>{{cite web|url=http://www.tshaonline.org/handbook/online/articles/fke07|title=J. W. Williams, "Frank Kell"|publisher=tshaonline.org|access-date=April 16, 2013}}</ref> [[File:Washburn Crosby.jpg|thumb|Postcard image of the Gold Medal Flour factory in [[Minneapolis, Minnesota|Minneapolis]] c. 1900]] Shares of the new company's stock were first sold on the New York Stock Exchange on November 30, 1928, at $65 per share. The newly merged company paid a [[dividend]] in 1928 and has continued the dividend uninterrupted ever since β one of only a few companies to pay a dividend every year since its founding.<ref name=historysite/>
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