Editing Fugging, Upper Austria (section)

== Popularity and notoriety ==
Fugging is best known for the four traffic signs at the entrances to the village, beside which many English-speaking tourists have had their photograph taken because of its former name of "Fucking".<ref name="snopes">{{cite web |last=Mikkelson |first=David |date=May 30, 2000 |title=Is Austria Home to a Town Named Fucking? |url=http://www.snopes.com/photos/signs/austria.asp |access-date=26 March 2013 |publisher=Snopes.com |archive-date=6 August 2020 |archive-url=https://web.archive.org/web/20200806123240/https://www.snopes.com/fact-check/welcome-to-austria/ |url-status=live }}</ref> British and United States soldiers based in nearby [[Salzburg]] noticed the name after [[World War II]] and began to travel to the village to have their photos taken beside the signs. The local residents, the Fuckingers, were bemused, as they had not previously been aware of the meaning of their village's name in English.<ref name="age030905" /> During the second half of the 20th century and the early 21st century, the number of tourists visiting the village increased, including the occasional tour bus.<ref name="dailytele">{{cite news |last=Harnden |first=Toby |date=28 August 2005 |title='No, there are no F***ing postcards' |newspaper=[[The Daily Telegraph]] |location=London |url=https://www.telegraph.co.uk/news/worldnews/europe/austria/1497132/No-there-are-no-Fing-postcards.html |url-access=subscription |access-date=7 November 2009 |archive-date=3 June 2023 |archive-url=https://web.archive.org/web/20230603221652/https://www.telegraph.co.uk/news/worldnews/europe/austria/1497132/No-there-are-no-Fing-postcards.html |url-status=live }}</ref>
[[File:Map of Fucking.svg|right|thumb|Street map of Fugging]]
The village is especially popular with British tourists; as a local tour guide explained: "The Germans all want to see [[Mozart's birthplace|Mozart's house in Salzburg]]; the Americans want to see where ''[[The Sound of Music (film)|The Sound of Music]]'' was filmed; the Japanese want [[Hitler birthplace memorial stone|Hitler's birthplace in Braunau]]; but for the British, it's all about Fucking."<ref>{{cite news|first=Tony|last=Parsons|url=https://www.mirror.co.uk/news/columnists/parsons/2005/08/29/this-town-s-a-f-joke-115875-15907192/|title=This Town's A F****** Joke|date=29 August 2005|newspaper=[[The Daily Mirror]]|location=London|access-date=7 November 2009|archive-date=10 September 2010|archive-url=https://web.archive.org/web/20100910145619/http://www.mirror.co.uk/news/columnists/parsons/2005/08/29/this-town-s-a-f-joke-115875-15907192/|url-status=live}}</ref> Augustina Lindlbauer, the manager of an area guesthouse, said that the area had lakes, forests, and vistas worth visiting, but there was an "obsession with Fucking", and she had to explain to a British tourist "that there were no Fucking postcards".<ref>{{cite news|url=https://news.yahoo.com/s/afp/20050828/wl_uk_afp/britainaustriaoffbeat|title=Brits driving Austrians bonkers over rude village name|date=28 August 2005|agency=[[Agence France Presse]]|access-date=7 November 2009|location=London|archive-url=https://web.archive.org/web/20050911151145/http://news.yahoo.com/s/afp/20050828/wl_uk_afp/britainaustriaoffbeat|archive-date=11 September 2005}}</ref> The English meaning of its name also resulted in the village being the butt of jokes in popular media. ''[[The Grand Tour]]'' featured the village in the 2017 episode "[censored] to [censored]", as part of a road trip from [[Wank (mountain)|Wank]] via [[Kissing, Bavaria|Kissing]], [[Petting, Bavaria|Petting]], and Fucking to [[Wedding (Berlin)|Wedding]].<ref>{{cite news |date=27 January 2017 |title=The Grand Tour: Series 1, Episode 12 – [Censored] to [Censored] |work=TopGearbox |url=https://www.motoringbox.com/cars/entertainment/the-grand-tour/grand-tour-episode-guides/series-1-grand-tour-episode-guides/the-grand-tour-series-1-episode-12-censored-to-censored/ |access-date=14 February 2019 |archive-date=15 February 2019 |archive-url=https://web.archive.org/web/20190215050641/https://www.motoringbox.com/cars/entertainment/the-grand-tour/grand-tour-episode-guides/series-1-grand-tour-episode-guides/the-grand-tour-series-1-episode-12-censored-to-censored/ |url-status=live }}</ref> In 2019, Norwegian broadcasting company [[NRK Sport]] produced a comedic tourism video on Fucking. Released on [[YouTube]], the video consists of the reporter and the former ''[[Melodi Grand Prix Junior]]'' presenter Nicolay Ramm both advertising the village's attractions and listing off a large number of [[double entendre]]s based on its name.<ref>{{cite web |last1=Ramm |first1=Nicolay |date=24 February 2019 |title=Welcome To Fucking |url=https://www.youtube.com/watch?v=bawmxQE_Fj0 |url-status= |archive-url=https://ghostarchive.org/varchive/youtube/20211118/bawmxQE_Fj0 |archive-date=2021-11-18 |access-date=7 July 2020 |website=YouTube |publisher=NRK Sport}}{{cbignore}}</ref>

The road signs were commonly stolen as souvenirs,<ref name="dailytele"/><ref name="snopes" /> and cost some 300&nbsp;[[euros]] to replace.<ref name="age030905" /> In 2005, theft-resistant welded signs were installed, secured in concrete.<ref name="age030905" /> The mayor of Tarsdorf said that tourists were still welcome,<ref name="ananova">{{cite news|title=F***ing signs now theft-proof |publisher=[[Ananova]]|url=http://www.ananova.com/news/story/sm_1509431.html |archive-url = https://web.archive.org/web/20050930221340/http://www.ananova.com/news/story/sm_1509431.html | archive-date = 30 September 2005 }}</ref><ref>{{cite news |title=Austrian town uses concrete to block cursed sign thefts |date=23 August 2005 |newspaper=[[The Ottawa Citizen]] |page=A8}}</ref> though the local police chief emphasised that "we will not stand for the Fucking signs being removed. It may be very amusing for you British, but Fucking is simply Fucking to us. What is this big Fucking joke? It is puerile."<ref name="dailytele" /><ref>{{cite news |title=Austrians Not Amused |url=http://www.banderasnews.com/0611/nw-fucking-austria.htm |date=November 2006 |newspaper=BanderasNews.com |agency=AFP |access-date=25 July 2011 |archive-date=27 August 2011 |archive-url=https://web.archive.org/web/20110827123344/http://www.banderasnews.com/0611/nw-fucking-austria.htm |url-status=live }}</ref> One resident set up a website selling T-shirts featuring the signs, with the slogan "I like Fucking in Austria", but shut it down after other residents disapproved.<ref name="dailytele" />

In 2009, the village said it would install surveillance cameras to deter tourists from continuing to attempt to steal the road signs.<ref>{{cite news |title=Finger weg von Fucking! |url=https://www.aerztezeitung.de/Panorama/Finger-weg-von-Fucking-370535.html |access-date=9 January 2021 |work=Ärzte-Zeitung |date=5 August 2009 |language=German}}</ref> Many methods were taken, which include screwing the Fucking signs to pedestals without much success. The mayor said that he would prefer not to see the village featured in the press anymore: "Just leave [us] alone".<ref>{{cite news |url=http://www.augsburger-allgemeine.de/Home/Nachrichten/Bayern/Artikel,-Die-Ortstafel-als-Souvenir-_arid,1196026_regid,2_puid,2_pageid,4289.html |title=Die Ortstafel als Souvenir |last=Schmidt |first=Axel |date=25 March 2008 |orig-year=24 March 2008 |newspaper=[[Augsburger Allgemeine]]|archive-url=https://web.archive.org/web/20100619080539/http://www.augsburger-allgemeine.de/Home/Nachrichten/Bayern/Artikel,-Die-Ortstafel-als-Souvenir-_arid,1196026_regid,2_puid,2_pageid,4289.html |archive-date=19 June 2010 |language=de |quote=Er würde am liebsten nichts mehr von dem kleinen Ortsteil der Gemeinde Tarsdorf in der Presse lesen&nbsp;... 'Lasst's das Dorf halt in Ruh'. }}</ref>

In the same year, the European Union's [[Office for Harmonization in the Internal Market]] trademarks agency forbade a German brewery to market a beer called "[[Fucking Hell]]". The brewery successfully argued that "hell" in German means "pale" and that the beer is named after the town of Fucking; permission for the name was granted in January 2010.<ref>{{cite web |url=http://oami.europa.eu/ga-sw/rw/pages/OHIM/OHIMPublications/newsletter/1003/CASELAW/cs2.en.do |title=Decision of the Fourth Board of Appeal in Case R 0385/2008-4 – Fucking Hell |publisher=The Trade Marks and Designs Registration Office of the European Union |date=21 January 2010 |access-date=22 September 2015 |archive-date=11 July 2012 |archive-url=https://archive.today/20120711225126/http://oami.europa.eu/ows/rw/pages/OHIM/OHIMPublications/newsletter/1003/CASELAW/cs2.en.do |url-status=dead }}</ref> (The second part of the name is the German term for a [[pale lager]], ''{{Lang|de|[[Helles|Hell]]}}''.)<ref>{{cite news | url = http://www.rnw.nl/english/article/german-beer-can-call-itself-fking-hell | work = Radio Netherlands | title = German beer can call itself F**king Hell | date = 19 March 2010 | location = Hilversum | access-date = 30 March 2010 | archive-url = https://web.archive.org/web/20100329153706/http://www.rnw.nl/english/article/german-beer-can-call-itself-fking-hell | archive-date = 29 March 2010 | url-status = dead }}</ref>