Editing Filmation (section)

=== Peak era ===
They eventually left True Line, and Scheimer began working on commercials, including for Gillette and others, which began what became Filmation. He met lawyer Ira Epstein, who had worked for Harmon but had left the firm, and now put together the new [[corporation]] with Scheimer and Sutherland. It officially became Filmation Associates as of September 1962, so named because "We were working on film, but doing animation"; so putting them together yielded the [[portmanteau]] "Filmation".<ref name="founding"/>

Both ''Rod Rocket'' and the ''Life of Christ'' series credited "Filmation Associates" with "Production Design" in addition to Scheimer and Sutherland as directors. (SIB Productions, whose logo bore a resemblance to the original Filmation logo designed by Ted Littlefield,<ref name="founding"/> would soon go on to become "Sib-Tower 12 Productions" and produce the first few of [[Chuck Jones]]' ''[[Tom and Jerry]]'' films for [[MGM]], until becoming [[MGM Animation/Visual Arts]] for the remainder of the films).<ref name="Bates"/>

Norm Prescott brought in Filmation's first major project, ''[[Journey Back to Oz]]'', an animated sequel to the MGM film ''[[The Wizard of Oz (1939 film)|The Wizard of Oz]]'' (1939). Begun in 1962, storyboarding, voice recording, and most of the music scoring and animation had been completed when financial challenges caused the project to be put on hold for nearly eight years.

In the meantime, the new Filmation studio turned their attention to a more successful medium, [[network television]]. For the next few years they made [[television commercials]] and some other projects for other companies and made an unsuccessful pilot film for a [[Marx Brothers]] cartoon series. They also tried to develop an original series named ''The Adventures of Stanley Stoutheart'' (later renamed ''Yank and Doodle'') about a boy and a dog, but they were never able to sell it and almost closed down;<ref name="founding"/> until approached by [[DC Comics]] editor [[Mort Weisinger]] to do a [[The New Adventures of Superman (TV series)|''Superman'' cartoon]] that premiered on [[CBS]] on September 10, 1966. This was followed by several of the other DC superheroes, and then, in 1968, the first ''[[The Archie Show|Archie Show]]''. Both series greatly helped Filmation's popularity to increase into the 1970s, when it scored big with several of its series.<ref name="td700427"/><ref name="fls750512"/>

The Filmation studio was purchased by the [[TelePrompTer Corporation]] in 1969. Two years later, in 1971, Filmation and [[Warner Bros.]] signed an agreement to distribute cartoons for film and television.<ref>{{Cite news |date=1971-02-01 |title=Animator, Warner Bros. teams up for TV, movies |page=51 |work=[[Broadcasting & Cable|Broadcasting Magazine]] |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/71-OCR/1971-02-01-BC-OCR-Page-0051.pdf |archive-url=https://web.archive.org/web/20221217051410/https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/71-OCR/1971-02-01-BC-OCR-Page-0051.pdf |archive-date=2022-12-17 |url-status=live}}</ref>
[[File:Filmation 1967.svg|left|thumb|Logo used from 1975 to 1982.]]