Editing Film promotion (section)

===Television and radio===
* Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second TV commercials, magazine/newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for advertising movies to audiences. TV is effective because it is an audio-visual medium – like film – and can deliver a vast audience quickly, which is crucial because films typically don’t linger in theaters for more than 4–6 weeks, according to ''Marketing to Moviegoers: Second Edition''.{{citation needed|date=February 2012}}
* Product placement: paid active or passive insertion (as on-set posters, and [[action figure]]s) of film branding in drama or sitcom shows, or as passing mentions in dialogue. For example, [[20th Century Studios|20th Century Fox]] commissioned an ''[[I, Robot (film)|I, Robot]]''-themed motorcycle, featured on two episodes (2:17, 2:18) of ''[[American Chopper]]''.<ref>{{cite web|url=http://movies.about.com/od/irobot/a/robotsl070704.htm|title=Interviews with Shia LaBeouf and Paul Teutul Jr. About "I, Robot"|publisher=About.com|first=Rebecca|last=Murray|date=July 7, 2004|access-date=April 11, 2007|archive-date=August 12, 2007|archive-url=https://web.archive.org/web/20070812050804/http://movies.about.com/od/irobot/a/robotsl070704.htm|url-status=dead}}</ref>  The film ''[[Memoirs of a Geisha (film)|Memoirs of a Geisha]]'' was placed throughout an episode of the TV show ''[[Medium (TV series)|Medium]]''.<ref>{{cite magazine|url=https://www.wired.com/techbiz/media/news/2005/12/69775 |title=TV Writes Must Sell, Sell, Sell |first=David |last=Cohn|magazine=[[Wired Magazine]]|date=December 12, 2005}}</ref>
* Extended placement: full episodes of television talk shows (''[[The Oprah Winfrey Show|Oprah]]''), entertainment news programs (''[[Entertainment Tonight|ET]]''), or network news programs (''[[20/20 (American TV program)|20/20]]''), devoted to compensated exposure of the film, stars, clips, director, etc.
** In addition, interviews with actors and directors, which are filmed in series at a hotel with local and national entertainment reporters, are featured on [[local news]] shows, programs on cable networks, and series such as [[Byron Allen]]'s series of entertainment series like ''[[Allen Media Group|Entertainment Studios]]''.
* Production and paid broadcast of [[Behind-the-scenes|behind-the-scenes documentary-style shows]], the type of which are mainly produced for [[HBO]], [[Showtime (TV network)|Showtime]], and [[Starz]]
* Advance trailers, longer previews, or behind-the-scenes footage on [[streaming media]] and Blu-ray/DVDs