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==Features of ethnographic research== According to Dewan (2018), the researcher is not looking for generalizing the findings; rather, they are considering it in reference to the context of the situation. In this regard, the best way to integrate ethnography in a quantitative research would be to use it to discover and uncover relationships and then use the resultant data to test and explain the empirical assumptions.<ref>(Dewan M. (2018) Understanding Ethnography: An 'Exotic' Ethnographer's Perspective. In: Mura P., Khoo-Lattimore C. (eds) Asian Qualitative Research in Tourism. Perspectives on Asian Tourism. Springer, Singapore).</ref> In ethnography, the researcher gathers what is available, what is normal, what it is that people do, what they say, and how they work.<ref name=":1">Preece, J., Sharp, H., & Rogers, Y. (2015). Interaction Design: Beyond Human-Computer Interaction (4th edition). Wiley.</ref> Ethnography can also be used in other methodological frameworks, for instance, an action research program of study where one of the goals is to change and improve the situation.<ref name=":1" /> Ethnographic research is a fundamental methodology in cultural ecology, development studies, and feminist geography. In addition, it has gained importance in social, political, cultural, and nature-society geography.<ref>{{Citation |last=Till |first=K. E. |title=Ethnography |date=2009-01-01 |url=https://www.sciencedirect.com/science/article/pii/B9780080449104004302 |encyclopedia=International Encyclopedia of Human Geography |pages=626β631 |editor-last=Kitchin |editor-first=Rob |place=Oxford |publisher=Elsevier |language=en |isbn=978-0-08-044910-4 |access-date=2022-03-13 |editor2-last=Thrift |editor2-first=Nigel}}</ref> Ethnography is an effective methodology in qualitative geographic research that focuses on people's perceptions and experiences and their traditionally place-based immersion within a social group.<ref>{{Cite book |last1=Himley |first1=Matthew |url=https://books.google.com/books?id=qKYvEAAAQBAJ |title=The Routledge Handbook of Critical Resource Geography |last2=Havice |first2=Elizabeth |last3=Valdivia |first3=Gabriela |date=2021-07-12 |publisher=Routledge |isbn=978-0-429-78408-8 |page=204 |language=en}}</ref>
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