Editing Electronica (section)

=== Mid-1990s: Effect on mainstream popular music ===
Around the mid-1990s, with the success of the [[big beat]]-sound exemplified by the Chemical Brothers and the Prodigy in the UK, and spurred by the attention from mainstream artists, including [[Madonna]] in her collaboration with [[William Orbit]] on her album ''[[Ray of Light]]''<ref name="billboard1" /> and Australian singer [[Dannii Minogue]] with her 1997 album ''[[Girl (Dannii Minogue album)|Girl]]'',<ref>[[Girl (Dannii Minogue album)]]</ref> music of this period began to be produced with a higher budget, increased technical quality, and with more layers than most other forms of [[dance music]], since it was backed by major record labels and [[MTV]] as the "next big thing".<ref name="technoculture2">"Electronica reached new heights within the culture of rave and techno music in the 1990s." Page 185, ''Music and Technoculture'', Rene T. A. Lysloff, Tandem Library Books, 2003, {{ISBN|0-613-91250-0}}</ref>

According to a 1997 ''[[Billboard (magazine)|Billboard]]'' article, "the union of the club community and [[Independent record label|independent labels]]" provided the experimental and trend-setting environment in which electronica acts developed and eventually reached the mainstream. It cites American labels such as [[Astralwerks]] (the Chemical Brothers, Fatboy Slim, [[the Future Sound of London]], [[Fluke (band)|Fluke]]), [[Moonshine Music|Moonshine]] ([[DJ Keoki]]), [[Sims Records|Sims]], and City of Angels (the Crystal Method) for playing a significant role in discovering and marketing artists who became popularized in the electronica scene.<ref name="billboard" />

Madonna and [[Björk]] are said{{by whom|date=August 2016}} to be responsible for electronica's thrust into mainstream culture, with their albums ''Ray of Light'' (Madonna),<ref name="billboard1">{{cite magazine |url=http://www.billboard.com/articles/news/57759/us-radio-hangs-up-on-madonna |title= Billboard: Madonna Hung Out on the Radio |publisher=VNU Media |magazine=Billboard |date=July 2006}}</ref> ''[[Post (Björk album)|Post]]'' and ''[[Homogenic]]'' (Björk).