Editing Edsel (section)

===E Day introduction===
Edsels were introduced amid considerable publicity on "E Day"—September 4, 1957. They were promoted by a top-rated television special, ''[[The Edsel Show]]'', on October 13, but the promotional effort was not enough to counter the adverse initial public reaction to the Edsel's styling and unconventional build.

After the launch date, Edsel was described as a "reborn [[LaSalle (automobile)|LaSalle]]", a General Motors brand that had disappeared in 1940.<ref>{{cite news| url=https://timesmachine.nytimes.com/timesmachine/1957/09/05/121029879.pdf | work=[[The New York Times]] | title=Slowest Market of Year Declines; 1,260,000 Shares Traded—Average Drops 2.68 Points to 313.73 OILS, MOTORS RETREAT Steels, Metals, and {{sic|nolink=y|Aircrafts}} Also Weak—Coal Issues Are Under Pressure Experts Bemused Oils Beat Retreat | date=1957-09-05}}</ref> For months, Ford had been telling the industry press that it "knew", through its market research, that there would be great demand for the vehicles. Ford insisted that, in the Edsels, it had built exactly the "entirely new kind of car" that Ford had been leading the buying public to expect through its pre-introduction publicity campaign for the cars. In reality, Edsels shared their engineering and bodywork with other Ford models, and the similarities were apparent once the vehicles were viewed firsthand.