Editing Eagle (automobile) (section)

==Phase out==
The Eagle brand was phased out in stages. In 1996, Chrysler discontinued the [[Mitsubishi Mirage]]-based [[Eagle Summit]], having discontinued the nearly identical [[Dodge Colt]] and [[Plymouth Colt]] models after the 1994 model year. After a decade of slow sales, Chrysler announced the discontinuation of the Eagle brand in September 1997, and the last 1998 Eagle Talon rolled off the line after that.<ref>{{cite news|first=Jacqueline |last=Fitzgerald |url= https://www.chicagotribune.com/news/ct-xpm-1997-09-30-9709300310-story.html |title=Chrysler Discontinues Eagle Brand |date=30 September 1997 |newspaper=Chicago Tribune |archive-url= https://web.archive.org/web/20170628170204/http://articles.chicagotribune.com/1997-09-30/business/9709300310_1_eagle-sales-chrysler-corp-chrysler-and-jeep-vehicles |archive-date=28 June 2017 |access-date=4 May 2024}}</ref> In 1997, the [[Eagle Vision]] was discontinued at the end of its design cycle. However, the similar [[Dodge Intrepid]] and [[Chrysler Concorde]] were redesigned for 1998 and continued through 2004. Only the [[Mitsubishi Eclipse]]-based [[Eagle Talon]] remained for 1998, after which it and the Eagle brand were discontinued.<ref>{{cite web|url= https://www.thetruthaboutcars.com/2018/06/junkyard-find-1998-eagle-talon/ |title=Junkyard Find: 1998 Eagle Talon |first=Murilee |last=Martin |date=11 June 2019 |website=thetruthaboutcars.com |access-date=10 February 2025}}</ref>

Chrysler had initially planned to redesign the [[Eagle Vision]] for 1999. Prototypes were spotted wearing the Eagle logo. Vision production continued into September 1997 to provide dealers with enough stock of the older car to carry them through to the new car's introduction. However, Chrysler executives decided to pull the plug on the Eagle brand just a few months later. The car they were working on went on to be marketed as the [[Chrysler 300M]].<ref>{{cite web |title=Dodge Intrepid, Eagle Vision, and Chrysler Concorde, 300M, New Yorker, and LHS |url= https://www.allpar.com/threads/dodge-intrepid-eagle-vision-andchrysler-concorde-300m-new-yorker-and-lhs.228731/#post-1085222829 |work=Allpar |date=16 November 2020 |quote=at the last minute, the Eagle Vision was rebadged to create the Chrysler 300M |access-date=4 May 2024}}</ref>

The AMC name disappeared with Chrysler's acquisition of the independent automaker, "but the Eagle name carried on, worn by various Renault- and Mitsubishi-sourced models through the 1990s when it was finally retired in 1998."<ref>{{cite web|last=Carney |first=Dan |title=AMC Eagle, the unlikely trail-blazer |url= http://www.bbc.com/autos/story/20130925-the-unlikely-awd-trail-blazer |publisher=BBC Autos |date=26 September 2013 |archive-url= https://web.archive.org/web/20201111235959/http://www.bbc.com/autos/story/20130925-the-unlikely-awd-trail-blazer |archive-date=11 November 2020 |access-date=4 May 2024}}</ref> Those Eagle cars failed because the automaker did not have a coherent marketing strategy for the mix of models and they also lacked effective promotional efforts in the automotive marketplace.<ref name="HowEagleWorks"/> In the end, "Chrysler wasn't fully committed to the nameplate and also left consumers confused about what an Eagle was -- if they knew the name at all."<ref name="HowEagleWorks"/>