Editing Doritos (section)

==Flavors==
Doritos are sold in many countries worldwide in assorted flavors. They launched nationally in the United States in 1966,<ref name="Bashin" /> with only one flavor: Toasted Corn.<ref name="Maxim" /> The product proved successful, but additional market research revealed that many consumers outside the Southwest and West considered the chip to be too bland and not spicy enough for what was perceived as a Mexican snack. Frito-Lay therefore developed taco-flavored Doritos, which also became successful after they were introduced nationally in 1967.<ref name="Maxim" /> National distribution of nacho cheese-flavored Doritos began in 1972, and they were also a hit.<ref name="Maxim">{{Cite web |last=Edwards |first=Gavin |date=January 31, 2012 |title=The Legend Doritos: How One Snack Came To Rule Them All |url=http://www.maxim.com/entertainment/legend-doritos |url-status=live |archive-url=https://web.archive.org/web/20201112031915/https://www.maxim.com/entertainment/legend-doritos |archive-date=November 12, 2020 |access-date=March 9, 2017 |publisher=Maxim}}</ref> In 1978, Sour Cream and Onion flavored Doritos were introduced, but were discontinued in the early 1980s. A Sesame seed flavored chip was also available for a short time during 1978-79.<ref>{{Cite web |date=September 4, 2007 |title=Doritos Sour Cream & Onion commercial |url=https://www.youtube.com/watch?v=24IQlY8ONmc |url-status=live |archive-url=https://ghostarchive.org/varchive/youtube/20211114/24IQlY8ONmc |archive-date=2021-11-14 |access-date=October 22, 2012 |publisher=YouTube}}{{cbignore}}</ref> Around 1985, the original taco flavor recipe was altered to include a sour cream flavoring. In 1986, Cool Ranch Doritos made their debut and also became popular.<ref name="Maxim" /> Cool Ranch Doritos are sold under the name "Cool Original" in the UK and are called "Cool American" elsewhere in Europe, as [[ranch dressing]] is less common in those places.<ref>{{Cite web |last=Lapetina |first=Adam |date=January 20, 2015 |title=In Some Countries, "Cool Ranch" Doritos Are Called "Cool American" |url=https://www.thrillist.com/eat/nation/cool-ranch-doritos-are-called-cool-american-in-europe |archive-url=https://web.archive.org/web/20200508034459/http://www.thrillist.com/eat/nation/cool-ranch-doritos-are-called-cool-american-in-europe |archive-date=May 8, 2020 |access-date=May 8, 2020 |website=Thrillist |language=en}}</ref>

In the 1990s, in partnership with parent company PepsiCo's fast food brands, two new flavors of Doritos were introduced, [[Taco Bell]]'s Taco Supreme (incorporating a "beef" flavoring that was quite different from the original 1960s "Taco" incarnation) and [[Pizza Hut]]'s Pizza Cravers. After PepsiCo [[Yum! Brands|spun off its restaurant division in 1997]], the flavors were simply renamed taco and pizza, respectively, with the pizza flavor discontinued in some markets. At around the same time, due to the popularity of Frito-Lay's [[Tostitos]] brand the unflavored Toasted Corn was briefly discontinued, then brought back. In 2008, the Taco Bell (complete with the brand name attached) flavor was temporarily re-released under the "Back by Popular Demand" label along with Four Cheese.

In 1990, Jumpin' Jack Monterey Cheese flavored Doritos were introduced. This flavor was later discontinued. In 1995, Chester's Cheese Doritos were available for a limited time. This flavor introduced the familiar Cheetos flavor cheese on the typical Doritos tortilla chip.<ref>{{Cite web |date=November 7, 1995 |title=Most cheese lovers with love new chips |url=https://news.google.com/newspapers?nid=336&dat=19951107&id=KKspAAAAIBAJ&pg=3164,4248741 |url-status=live |archive-url=https://web.archive.org/web/20220319073524/https://news.google.com/newspapers?nid=336&dat=19951107&id=KKspAAAAIBAJ&pg=3164,4248741 |archive-date=March 19, 2022 |access-date=November 20, 2013 |website=Deseret News}}</ref> In 1997, Spicy Nacho was introduced.

For a brief period in 2004, Doritos introduced new shape and form called "Rollitos", which were [[corn chip]]s shaped into small tubes, like a regular triangular Dorito was "rolled" up. Rollitos flavors included Nacho Cheesier, Zesty Taco, Cooler Ranch and Queso Picante. In 2013, this idea was reintroduced and rebranded as "Dinamitas", or little sticks of dynamite. There are two varieties, a chili lime combo (similar to [[Takis Fuego]]), and the Mojo Criollo (Creole magic), a lemon-lime and garlic flavored rolled Doritos. Dinamitas differs slightly in style than Rollitos. Rollitos had the chips baked, the tube formed with an oil-submersible box press to fry. Currently it is rolled into a tube before the baking and frying, a much simpler process.<ref>{{Cite web |title=Wooba.com – Doritos Rollitos Review |url=http://www.wooba.com/reviews/rollitos/ |url-status=live |archive-url=https://web.archive.org/web/20130116071401/http://www.wooba.com/reviews/rollitos/ |archive-date=January 16, 2013 |access-date=November 1, 2012 |website=wooba.com}}</ref>

Six versions of "Doritos Collisions", which include two different flavors in the same bag, have been produced. Those varieties of Doritos Collisions are Hot Wings/Blue Cheese, Zesty Taco/Chipotle Ranch, Habanero/Guacamole, Cheesy Enchilada/Sour Cream, Pizza Cravers/Ranch, and Blaze/Ultimate Cheddar.<ref name="collisions">{{Cite web |title=Collisions page at Doritos.com |url=http://collisions.doritos.com/ |url-status=dead |archive-url=https://web.archive.org/web/20071212153714/http://collisions.doritos.com/ |archive-date=December 12, 2007 |access-date=July 15, 2009 |publisher=Collisions.doritos.com |df=mdy-all}}</ref>

In 2007, Doritos ran a campaign called "Doritos X-13D Flavor Experiment" where black, unidentified bags of Doritos were on the market for consumers to identify and name the flavor. The only flavor identification on these chips was "All American Classic".<ref>{{Cite journal |last=Helm |first=Burt |date=25 June 2007 |title=O.K. Kids, Name That Chip |url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=25421301&lang=en-gb&site=eds-live&scope=site |journal=[[BusinessWeek]] |pages=14}}</ref>
[[File:2019-02-07 13 01 15 Cool Ranch Doritos in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg|thumb|Cool ranch Doritos]]

Reincarnations and relaunches of taco-flavored Doritos, including the 2008 "Back By Popular Demand" campaign, were different from the original taco flavor (a sour cream flavor had been added to the recipe around 1985). The taco chips included in the Zesty Taco and Chipotle Ranch "Collisions" bags were thought by customers to be closer to the original, but were later discontinued in most of the United States.<ref>{{Cite web |date=September 13, 2000 |title=Endangered and Extinct: Taco flavored Doritos |url=http://chowhound.chow.com/topics/286559 |url-status=live |archive-url=https://web.archive.org/web/20120815033919/http://chowhound.chow.com/topics/286559 |archive-date=August 15, 2012 |access-date=October 22, 2012 |publisher=Chowhound.chow.com}}</ref> In late 2010, the modified taco flavor recipe introduced in the mid 1980s returned in a limited edition "retro" styled bag incorporating the original Doritos logo, and in early 2011, Frito-Lay announced that this incarnation would remain in the permanent product line-up.<ref>{{Cite web |date=December 22, 2010 |title=Snack Chat: Feeling Retro? Good. Doritos Taco is Back for a Limited Time! |url=http://www.snacks.com/good_fun_fritolay/2010/12/feeling-retro-good-doritos-taco-is-back-for-a-limited-time.html |url-status=live |archive-url=https://web.archive.org/web/20130116053820/http://www.snacks.com/good_fun_fritolay/2010/12/feeling-retro-good-doritos-taco-is-back-for-a-limited-time.html |archive-date=January 16, 2013 |access-date=October 22, 2012 |publisher=Snacks.com}}</ref>

In 2008, Doritos debuted a "mystery flavor" Quests with prizes being given as puzzles were solved. The mystery flavor was [[Mountain Dew]].<ref>{{Cite web |last=Koski |first=Genevieve |date=June 17, 2008 |title=Taste Test: Mountain Dew "Quest" Doritos |url=https://www.thetakeout.com:443/taste-test-mountain-dew-quest-doritos-1798214290/ |url-status=live |archive-url=https://web.archive.org/web/20090427220152/http://www.avclub.com/articles/taste-test-mountain-dew-quest-doritos%2C2344/ |archive-date=April 27, 2009 |access-date=July 15, 2009 |publisher=A.V. Club}}</ref> In 2009, Doritos released some new flavors under the banner "Doritos Late Night": "[[Taco]]s at Midnight" and "Last Call [[Jalapeño]] Popper". They also modified the X-13D Flavor as All Nighter [[Cheeseburger]].

2010 saw the release of three successively spicy "Degree Burn" flavors (Blazin' Jalapeño/Jalapeño Fire, Fiery Buffalo and Scorchin' Habanero), cross promoted to "cool down" with [[Pepsi]]'s lime "Cease Fire/Max Citrus Freeze", and the [[wasabi]]-flavored Mr. Dragon's Fire Chips. 2010 saw the introduction of Doritos to New Zealand and with it flavors including Nacho Cheese, Cheese Supreme, Salted, and Salsa.

In the spring of 2011, a [[Tapatío hot sauce|Tapatio]] hot sauce flavor was released. In February 2011, Doritos Canada ran a competition to write the end of a commercial for two new flavors ("Onion Rings n' Ketchup" and "Blazin' Buffalo and Ranch"), and to vote for which of the two flavors would be taken off shelves when the contest ended. Onion Rings n' Ketchup received the most votes and remained on sale.<ref name="theend_revealed">{{Cite web |date=May 5, 2011 |title=Doritos&nbsp;– The End |url=http://www.writetheend.ca/en/ |url-status=usurped |archive-url=https://web.archive.org/web/20110408143718/http://www.writetheend.ca/en/ |archive-date=April 8, 2011 |access-date=May 5, 2011 |publisher=Frito Lay Canada |df=mdy-all}}</ref>

In the spring of 2015, Doritos Roulette was released to US markets for a limited time. It later returned to store shelves on April 12, 2021.<ref>{{Cite web |last=Pannell |first=Ni'kesia |date=April 6, 2021 |title=Doritos Roulette Is Returning So You Never Know When You Might Get A Spicy Chip |url=https://www.delish.com/food-news/a36038753/doritos-roulette-returning/ |url-status=live |archive-url=https://web.archive.org/web/20220530010353/https://www.delish.com/food-news/a36038753/doritos-roulette-returning/ |archive-date=May 30, 2022 |access-date=24 April 2022 |website=Delsih.com}}</ref> While all chips appeared to look the same on the outside, one out of every six chips would be extra spicy.<ref>{{Cite web |date=April 27, 2015 |title=One Dorito In This Handful Could Melt Your Face |url=http://adage.com/article/cmo-strategy/americans-gamble-doritos-roulette-bags/298254/ |url-status=live |archive-url=https://web.archive.org/web/20150501035937/http://adage.com/article/cmo-strategy/americans-gamble-doritos-roulette-bags/298254/ |archive-date=May 1, 2015 |access-date=May 4, 2015 |publisher=adage.com}}</ref> Owing to the spicy nature of one variety contained in the pack, in July 2015, [[George Pindar School]] reported an incident where an [[asthmatic]] student "suffered some difficulty breathing after eating one".<ref>{{Cite news |date=July 16, 2015 |title=Doritos Roulette: School warns parents not to give children crisps after pupil left struggling to breathe |url=https://www.independent.co.uk/life-style/health-and-families/health-news/doritos-roulette-school-warns-parents-not-to-give-children-crisps-after-pupil-was-left-struggling-to-breathe-10393965.html |url-status=live |archive-url=https://web.archive.org/web/20150719205709/http://www.independent.co.uk/life-style/health-and-families/health-news/doritos-roulette-school-warns-parents-not-to-give-children-crisps-after-pupil-was-left-struggling-to-breathe-10393965.html |archive-date=July 19, 2015 |access-date=July 17, 2015 |publisher=[[The Independent]] (UK)}}</ref>

On October 6, 2022, Doritos launched two new flavors in the UK inspired by the nation's favorite pizzas, ''Triple Cheese Pizza'' and ''Loaded Pepperoni Pizza'' flavors were launched and added to the range.<ref>{{Cite news |last=Hadfield |first=Charlotte |date=6 October 2022 |title=Doritos launch two new flavours including 'boldest' yet |url=https://www.liverpoolecho.co.uk/whats-on/whats-on-news/doritos-launch-two-new-flavours-25160937 |url-status=live |archive-url=https://web.archive.org/web/20221006175832/https://www.liverpoolecho.co.uk/whats-on/whats-on-news/doritos-launch-two-new-flavours-25160937 |archive-date=October 6, 2022 |access-date=October 6, 2022 |publisher=Liverpool Echo}}</ref><ref>{{Cite news |last=Shaw |first=Neil |date=6 October 2022 |title=Doritos launches two new flavours inspired by nation's favourite pizzas |url=https://www.glasgowlive.co.uk/whats-on/food-drink-news/doritos-launches-two-new-flavours-25172003 |url-status=live |archive-url=https://web.archive.org/web/20221006175843/https://www.glasgowlive.co.uk/whats-on/food-drink-news/doritos-launches-two-new-flavours-25172003 |archive-date=October 6, 2022 |access-date=6 October 2022 |publisher=Glasgow Live}}</ref><ref>{{Cite news |last=Radio |first=Virgin |date=6 Oct 2022 |title=Love pizza? Doritos launches new three-cheese and pepperoni flavour crisps |url=https://virginradio.co.uk/lifestyle/78402/love-pizza-doritos-launches-new-threecheese-and-pepperoni-flavour-crisps |url-status=live |archive-url=https://web.archive.org/web/20221006175832/https://virginradio.co.uk/lifestyle/78402/love-pizza-doritos-launches-new-threecheese-and-pepperoni-flavour-crisps |archive-date=October 6, 2022 |access-date=6 October 2022 |publisher=virgin Radio}}</ref>