Editing Dave Winer (section)

===Early work in outliners===
In 1979 Dave Winer became an employee of [[Personal Software]], where he worked on his own product idea named VisiText, which was his first attempt to build a commercial product around an "expand and collapse" outline display<ref name="apple-bluff">{{Cite news |last=Swaine |first=Michael |date=September 1, 1991 |title=Calling Apple's Bluff |work=Dr. Dobb's |url=http://www.ddj.com/showArticle.jhtml?articleID=184408623 |access-date=June 8, 2009}}</ref> and which ultimately established [[outliner]]s as a software product. In 1981 he left the company and founded [[Living Videotext]] to develop this still-unfinished product. The company was based in [[Mountain View, California|Mountain View]], [[California|CA]], and grew to more than 50 employees.<ref name=apple-bluff />

ThinkTank, which was based on VisiText, was released in 1983 for [[Apple II]] and was promoted as an "idea processor."<ref>{{Cite news |last=Sandberg-Diment |first=Erik |date=May 17, 1983 |title='First idea processor' |work=New York Times |url=https://www.nytimes.com/1983/05/17/science/personal-computers-software-first-idea-processor.html?&pagewanted=all |access-date=May 10, 2009}}</ref> It became the "first popular outline processor, the one that made the term generic."<ref>{{Cite news |last=Sandberg-Diment |first=Erik |date=April 1, 1986 |title=New Software for making note scribbling easier |work=New York Times |url=https://www.nytimes.com/1986/04/01/science/personal-computers-new-software-for-making-note-scribbling-easier.html?&pagewanted=print |access-date=June 4, 2009}}</ref> A ThinkTank release for the [[IBM]] [[Personal computer|PC]] followed in 1984, as well as releases for the [[Mac (computer)|Macintosh]] 128K and 512K.<ref>{{Cite journal |last=Bartimo |first=Jim |date=February 25, 1985 |title=Macintosh: Success and disappointment |journal=InfoWorld |volume=7 |issue=8 |page=32}}</ref>  Ready, a [[RAM resident]] outliner for the [[IBM]] [[Personal computer|PC]] released in 1985, was commercially successful but soon succumbed to the competing [[Borland Sidekick|Sidekick]] product by [[Borland]].<ref>{{Cite web |last=Winer |first=Dave |date=April 12, 1995 |title=Get up, and do it again |url=http://davenet.scripting.com/1995/04/12/getupanddoitagain.html |url-status=dead |archive-url=https://archive.today/20120707233105/http://davenet.scripting.com/1995/04/12/getupanddoitagain.html |archive-date=July 7, 2012 |access-date=June 8, 2009 |website=DaveNet}}</ref>  [[MORE (application)|MORE]], released for Apple's Macintosh in 1986, combined an [[outliner]] and a [[presentation program]]. It became "uncontested in the marketplace"<ref name="outliners-and-programming">{{Cite web |last=Winer |first=Dave |year=1988 |title=Outliners & Programming |url=http://davewiner.userland.com/outlinersProgramming |url-status=dead |archive-url=https://web.archive.org/web/20080512022120/http://davewiner.userland.com/outlinersProgramming |archive-date=May 12, 2008 |access-date=August 15, 2008 |website=Userland}}</ref> and won the [[MacUser (US edition)|MacUser]]'s Editor's Choice Award for "Best Product" in 1986.<ref>{{Cite web |year=1986 |title=Eddy Awards 1986 |url=http://macuser.zdnet.com/eddy96/history/eddy1986.html |archive-url=https://web.archive.org/web/20010214031321/http://macuser.zdnet.com/eddy96/history/eddy1986.html |archive-date=February 14, 2001 |access-date=May 19, 2009 |website=MacUser}}</ref>

In 1987, at the height of the company's success, Winer sold [[Living Videotext]] to [[NortonLifeLock|Symantec]]<ref>{{Cite news |last=Dyson |first=Esther |date=July 9, 1987 |title=Critical Mass |work=Release 1.0 |url=http://downloads.oreilly.com/radar/r1/07-87.pdf |archive-url=https://web.archive.org/web/20110721175547/http://downloads.oreilly.com/radar/r1/07-87.pdf |archive-date=2011-07-21 |url-status=live |access-date=June 8, 2009}}</ref> for an undisclosed but substantial transfer of stock<ref>{{Cite news |date=July 9, 1987 |title=Software Units Plan to Merge |work=New York Times |url=https://www.nytimes.com/1987/07/09/business/company-news-software-units-plan-to-merge.html?pagewanted=print |access-date=June 4, 2009}}</ref> that "made his fortune."<ref name="borsook">{{Cite journal |last=Borsook |first=Paulina |author-link=Paulina Borsook |date=November 1996 |title=Keeping the faith |journal=Upside |volume=8 |issue=11 |pages=102–108 |issn=1052-0341}}</ref> Winer continued to work at Symantec's Living Videotext division, but after six months he left the company in pursuit of other challenges.<ref name=apple-bluff/>