Editing Data stream (section)

==Usage==
There are various areas where data streams are used:
* '''Fraud detection & scoring''' – raw data is used as source data for an anti-fraud algorithm ([[data analysis techniques for fraud detection]]). For example, timestamps, cookie occurrences or analysis of data points are used within the scoring system to detect fraud or to make sure that a message receiver is not a bot (so-called Non-Human Traffic<ref>{{cite web|url=https://theonlineadvertisingguide.com/glossary/non-human-traffic/|title=Non-Human Traffic [NHT]|website=theonlineadvertisingguide.com|date=June 7, 2017 |access-date=April 24, 2019|archive-url=https://web.archive.org/web/20170813062942/http://theonlineadvertisingguide.com/glossary/non-human-traffic/|archive-date=August 13, 2017|url-status=live}}</ref>).
* '''[[Artificial intelligence]]''' – raw data is treated like a train set and a test set during AI and [[machine learning]] algorithms building.
* '''[[Raw data]]''' is used for profiling and personalization to customize user profiles<ref>{{cite web|url=https://www.selligent.com/blog/inspiration/behavioral-profiling-and-personalization-customer-experience-first|title=BEHAVIORAL PROFILING AND PERSONALIZATION: CUSTOMER EXPERIENCE FIRST|website=selligent.com|date=July 26, 2012 |access-date=April 24, 2019|archive-url=https://web.archive.org/web/20190424083739/https://www.selligent.com/blog/inspiration/behavioral-profiling-and-personalization-customer-experience-first|archive-date=April 24, 2019|url-status=live}}</ref> and divide them for segmentation, e.g., per gender or location (based on [[data point]]).
* '''[[Business intelligence]]''' – raw data is a source of information for BI systems, used for enriching user profiles with detailed information about them, e.g., purchase path or geodata. This information is used for [[business analysis]] and predictive research. 
* '''Targeting''' – processed data by data scientists improve online campaigns and is used for reaching the target audience.<ref>{{cite web|url=https://sendpulse.com/support/glossary/targeting|title=What is Targeting – Meaning|website=selligent.com|access-date=April 24, 2019|archive-url=https://web.archive.org/web/20190424083726/https://sendpulse.com/support/glossary/targeting|archive-date=April 24, 2019|url-status=live}}</ref>  
* '''CRM Enrichment''' – raw data is integrated with [[customer-relationship management]] system. CRM integration allows to fill the gaps in users' profiles with demographic data, interests or buying intentions.