Editing Corn syrup (section)

== History ==
[[File:Karoadvert-1917.jpg|thumb|1917 Karo advertisement encouraging corn syrup as a wartime [[sugar substitute]]]]

Corn syrup was available at [[grocery stores]] in the 19th century, as a [[generic product]] sold from a barrel.<ref name="Karo Syrup">{{Cite encyclopedia |year=2007 |title=Karo Syrup |encyclopedia=The Oxford Companion to American Food and Drink |publisher=Oxford University Press |url=https://books.google.com/books?id=AoWlCmNDA3QC&pg=PT365 |location=Oxford |last=Weinstein |first=Jay |editor-last=Smith |editor-first=Andrew F. |pages=339 |isbn=978-0-19-530796-2 |oclc=71833329}}</ref>  In 1902, the [[Corn Products Refining Company]] introduced clear, [[Bottle|bottled]] corn syrup under the brand name of '''Karo Syrup'''.<ref name="Karo Syrup" />  In 1910, the company launched one of the largest [[Advertising campaign|advertising campaigns]] ever seen.  This included full-page [[advertisements]] in [[women's magazines]] and free [[cookbooks]] full of [[recipes]] that called for Karo brand corn syrup.<ref name="Karo Syrup" />  In the 1930s, they promoted a new [[pecan pie]] recipe that featured corn syrup, followed by a similar, nut-free [[chess pie]] recipe, in a bid to drive sales.<ref name="Karo Syrup" />  Later, they promoted it as an alternative to [[maple syrup]] for [[waffles]].<ref name="Karo Syrup" /> As cooking in the home declined in the 21st century, so that fewer people made [[Sugar candy|candies]] or [[Pie in American cuisine|pies]] at home, commercial sales of Karo tended to dominate over the retail sales.<ref name="Karo Syrup" />