Editing Coors Brewing Company (section)

=== Prohibition ===
[[File:Coors malted milk ad.png|thumb|right|upright|Ad for Coors [[malted milk|Malted Milk]], produced in 1918]]

The Coors Brewing Company managed to survive [[Prohibition in the United States|Prohibition]] relatively intact. Years before the [[Volstead Act]] went into effect nationwide, Adolph Coors established the Adolph Coors Brewing and Manufacturing Company, which included [[CoorsTek |Herold Porcelain]] and other ventures, with sons Adolph Jr., Grover and Herman. The brewery itself was converted into a [[malted milk]] and [[Low-alcohol beer|near beer]] production facility. Coors sold much of the malted milk to the [[Mars, Incorporated|Mars]] candy company to produce sweets. Manna, the company's non-alcoholic beer replacement, was a near-beer similar to current non-alcoholic beverages. However, Coors and his sons relied heavily on the porcelain company and a cement and real estate company to keep the Coors Brewing Company afloat. By 1933, after the end of Prohibition, the Coors brewery was one of only a handful of breweries that had survived.<ref>{{Cite web|last=Klein|first=Christopher|title=How America's Iconic Brewers Survived Prohibition|url=https://www.history.com/news/brewers-under-prohibition-miller-coors-busch-yuengling-pabst|access-date=2021-07-03|website=HISTORY|date=January 30, 2019 |language=en}}</ref>

All of the non-brewery assets of the Adolph Coors Company were spun off between 1989 and 1992. The descendant of the original Herold Porcelain ceramics business continues to operate as [[CoorsTek]].<ref>{{cite web |title = History of CoorsTek |url = http://www.coorstek.com/history.asp |access-date = May 19, 2009 |url-status = dead |archive-url = https://web.archive.org/web/20090817143619/http://www.coorstek.com/history.asp |archive-date = August 17, 2009 |df = mdy-all }}</ref>