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== Consumer education for families == Consumer education helps families gain information to make cost effective choices in child care.<ref>{{Cite web |title=Featured Consumer Education Resources {{!}} Child Care Technical Assistance Network |url=https://childcareta.acf.hhs.gov/featured-consumer-education-resources |access-date=2023-04-15 |website=childcareta.acf.hhs.gov}}</ref> The goal for consumer education for families is to reduce the financial burden to quality child care by reviewing trusted information to become their own advocates.<ref>{{Cite web |title=Consumer Education and Engagement |url=https://www.childcareaware.org/child-care-resource-and-referral/consumer-education-engagement/ |access-date=2023-04-20 |website=Child Care Aware of America |language=en-US}}</ref> This is done by providing education to parents on the awareness of early education and childcare as well as the financial assistance that may be needed by low income families to attend public or private pre-K facilities.<ref>{{Cite web |title=Supporting Families’ Access to Child Care and Early Education: A Descriptive Profile of States’ Consumer Education Websites - Child Trends |url=https://www.childtrends.org/publications/supporting-families-access-to-child-care-and-early-education-a-descriptive-profile-of-states-consumer-education-websites |access-date=2023-04-20 |website=ChildTrends |language=en}}</ref> The National Center for Children in Poverty (NCCP) defines consumer education for families as raising awareness on child care that meets the familial demands through a continuum of skills to expand knowledge, increase variety, and an increase in resources that families can use.<ref>Mitchell, Anne; Cooperstein, Emilty; Larner, Mary (1992) Child Care Choices, Consumer Education, and Low-Income Families. ''National Center for Children in Poverty.'' Retrieved 4/21/23</ref>
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