Editing Collectable (section)

=== Collectables in commerce ===
Manufacturers and retailers have used collectables in a number of ways to increase sales. One use is in the form of licensed collectables based on [[intellectual properties]], such as images, characters and logos from literature, music, movies, radio, television, and video games. A large subsection of [[Merchandising#Licensing|licensing]] includes advertising, brand name, and character collectibles. Another use of collectables in retail is in the form of [[Prize (marketing)|prize]]s (items of nominal value packaged with or included in the price of a retail product at no additional cost) and [[Premium (marketing)|premium]]s (items that can be "purchased" by redeeming coupons, [[boxtop]]s, or [[Proof of purchase|proofs of purchase]] from the product along with a small fee to cover shipping and handling). Also, collectables have played an important role in tourism, in the form of souvenirs.<ref name="museum">[http://www.byte-time.net/souvenir/ch4.htm Museum of the Personal: the souvenir and nostalgia, Chapter 4 — What is a souvenir?] {{webarchive |url=https://web.archive.org/web/20110723034110/http://www.byte-time.net/souvenir/ch4.htm |date=July 23, 2011 }}</ref> Another important field of collecting that is also big business is '''[[Souvenir|memorabilia]]''', which includes collectables related to a person, organization, event or media, including T-shirts, posters, and numerous other collectables marketed to fans; but also includes [[ephemera]] from historical, media, or entertainment events, items that were meant to be thrown away but were saved by fans and accumulated by collectors. Collectibles have become a huge market globally coupled with the rise in application of Non-Fungible Tokens (NFT) which are now used as a medium for digital collectibles sales.<ref name=":0">{{Cite web |last=Teije |first=Iris ten |title=Council Post: NFTs And Blockchain Technology In The Collectibles Industry |url=https://www.forbes.com/sites/forbesfinancecouncil/2022/03/22/nfts-and-blockchain-technology-in-the-collectibles-industry/ |access-date=2023-04-10 |website=Forbes |language=en |archive-date=2023-04-10 |archive-url=https://web.archive.org/web/20230410020435/https://www.forbes.com/sites/forbesfinancecouncil/2022/03/22/nfts-and-blockchain-technology-in-the-collectibles-industry/ |url-status=live }}</ref> The collectables market size in 2020 was $360 billion <ref>{{Cite web |title=Collectibles Market - Analysis, Share, Size, Growth (2022-2028) |url=https://univdatos.com/report/collectibles-market/ |access-date=2023-04-10 |website=Market Research Reporting & Analysis Agency in India |language=en-US |archive-date=2023-04-10 |archive-url=https://web.archive.org/web/20230410020443/https://univdatos.com/report/collectibles-market/ |url-status=live }}</ref> with an estimated increase of 4% by 2028. Digital collectibles may become a reliable revenue stream for creators as [[NFT|NFTs]] evolve and spread.<ref name=":0" />