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== Effectiveness== [[File:Chiastic.svg|thumb|upright|Chiasmus represented as an "X" structure. When read left to right, top to bottom, the first topic (A) is reiterated as the last, and the middle concept (B) appears twice in succession.]] Chiasmus derives its effectiveness from its symmetrical structure. The structural [[symmetry]] of the chiasmus imposes the impression upon the reader or listener that the entire argument has been accounted for.<ref>{{cite book |last1=Lissner |first1=Patricia |url=https://drum.lib.umd.edu/bitstream/1903/7687/1/umi-umd-4962.pdf |title=Chi-thinking: Chiasmus and Cognition |date=2007 |publisher=University of Maryland |page=217 |access-date=November 5, 2014 |archive-url=https://web.archive.org/web/20240818021156/https://api.drum.lib.umd.edu/server/api/core/bitstreams/325014bf-a0de-48c9-98a3-a719eda3e1f9/content |archive-date=2024-08-18 |url-status=live}}</ref> In other words, chiasmus creates only two sides of an argument or idea for the listener to consider, and then leads the listener to favor one side of the argument.
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