Editing Cap'n Crunch (section)

===Brand characters===
{{anchor|Jean LaFoote}}
''Jean LaFoote'' is a fictional [[pirate]] character from the Cap'n Crunch breakfast cereal's character set. The character's name is [[wordplay]] on that of the historical pirate, [[Jean Lafitte]].<ref name= "taylor">{{cite web | last1=Taylor| first1=Heather| title= The Legend of Jean LaFoote| url= http://360.advertisingweek.com/legend-jean-lafoote/ |website=AdvertisingWeek.com |publisher= | access-date= 26 April 2018 |url-status=live |archive-url= https://web.archive.org/web/20190426135134/https://www.advertisingweek360.com/legend-jean-lafoote/ |archive-date=2019-04-26}}</ref>  In the mid-1970s, he was the primary mascot for Jean LaFoote's Cinnamon Crunch cereal.<ref name="taylor"/>  LaFoote was originally voiced by [[Bill Scott (voice actor)|Bill Scott]], followed by Adam Shapiro from 2006 to 2007,<ref name="Jean LaFoote at BTVA">{{cite web| url= https://www.behindthevoiceactors.com/commercials/Capn-Crunch/Jean-LaFoote/|title=Jean LaFoote Voice – Cap'n Crunch (Commercial) | website= behindthevoiceactors.com | date= | publisher=| access-date=}}</ref> and Joe Nipote in ''The Cap'n Crunch Show'' in 2013.<ref name="Crunch Show 2">{{cite web| url= https://www.behindthevoiceactors.com/tv-shows/The-Capn-Crunch-Show/Jean-LaFoote/|title=Jean LaFoote Voice – The Cap'n Crunch Show | website= behindthevoiceactors.com | date= | publisher=| access-date=}}</ref>

In the 1980s, the Captain's main adversaries were the ''Soggies'', strange alien creatures resembling blobs of milk, whose goal was to make everything on Earth soggy. The only thing that was immune was Cap'n Crunch cereal, and many ads revolved around their attempts to "soggify" the cereal and everything else, to no avail. Their leader, Squish the Sogmaster (voiced by [[Dick Gautier]]), was a large mechanical creature (with a pair of eyes peeking out from an opening in the head, implying it was a suit of armor for a smaller figure) who was mostly seen ordering the Soggies to carry out his plans to "ruin breakfast"; several commercials that tied in with contests had story arcs involving the Sogmaster attempting to capture Cap'n Crunch.