Editing Canadian Tire (section)

==Brands==
[[File:Robertson screwdriver set.jpg|thumb|[[Mastercraft (tool brand)|Mastercraft]]-branded [[Robertson screw]]driver. Certain brands in Canada are branded exclusively for Canadian Tire.]]
Canadian Tire owns a number of [[Private label|house brands]], with some of its most prominent including Mastercraft (tools), [[MotoMaster]] (automotive), as well as [[NOMA (company)|NOMA]] (household goods, particularly [[Electric light|lights]] and [[Christmas light|Christmas lights]]) and [[Simoniz]] (car care products)—two brands for which Canadian Tire acquired the Canadian trademark rights.<ref>{{Cite news |date=2024-02-21 |title=Reinventing the Tire: Inside the lab where Canadian Tire is developing thousands of new gadgets |url=https://www.theglobeandmail.com/business/rob-magazine/article-canadian-tire-gadget-lab/ |access-date=2024-09-19 |work=The Globe and Mail |language=en-CA}}</ref>

In the 2010s, Canadian Tire began to expand its array of private labels in order to better-compete with online retailers such as [[Amazon (company)|Amazon]].<ref name=":0">{{Cite news |date=2016-09-25 |title=Private labels a tool in battle with Amazon |url=https://www.theglobeandmail.com/report-on-business/private-labels-a-tool-in-battle-with-amazon/article32043712/ |access-date=2024-09-19 |work=The Globe and Mail |language=en-CA}}</ref> In 2013, Canadian Tire launched Frank, a budget brand oriented towards household goods and grocery; the brand is known for packaging containing product-specific taglines involving its eponymous mascot—such as "Frank talks trash" (garbage bags), "Frank knows all [[Canadian raising|aboot]] maple" (maple-flavoured coffee) and "Frank doesn't scrub you the wrong way" (dish sponges)—which became a [[Viral video|viral trend]] in 2020.<ref name=":0" /><ref>{{Cite web |last=Wort |first=Amber Van |title=Canadian Tire's Frank Brand Has Big Plans For The Future After TikTok Popularity - Narcity |url=https://www.narcity.com/canadian-tires-frank-brand-has-big-plans-for-the-future-after-tiktok-popularity |access-date=2024-09-19 |website=Narcity |language=en}}</ref><ref>{{Cite web |last=Wort |first=Amber Van |title=Canadian Tire's 'Frank' Brand Is Giving Loblaws' 'No Name' A Run For Its Money - Narcity |url=https://www.narcity.com/canadian-tires-frank-brand-is-giving-loblaws-no-name-a-run-for-its-money |access-date=2024-09-19 |website=Narcity |language=en}}</ref> 

Canadian Tire owns the rights to three [[ice hockey equipment]] brands. In 2011, the company's purchase of the Forzani Group gave it the rights to the [[Hespeler Hockey|Hespeler]] and [[Victoriaville (ice hockey)|Victoriaville]] brands. In 2018, it acquired the trademarks of [[Sherwood Hockey]].

On May 10, 2017, Canadian Tire announced it would buy Padinox, the manufacturer of the Paderno kitchen equipment.<ref>{{cite web|url=https://www.newswire.ca/news-releases/canadian-tire-acquiring-padinox-owner-of-the-paderno-brand-in-canada-621888983.html|title=Canadian Tire Acquiring Padinox, Owner of the Paderno Brand in Canada|first=CANADIAN TIRE CORPORATION|last=LIMITED|website=www.newswire.ca|access-date=October 28, 2019|archive-date=November 9, 2023|archive-url=https://web.archive.org/web/20231109190700/https://www.newswire.ca/news-releases/canadian-tire-acquiring-padinox-owner-of-the-paderno-brand-in-canada-621888983.html|url-status=live}}</ref>

On May 15, 2025, Canadian Tire announced the acquisition of the [[Hudson's Bay (department store)|Hudson's Bay]] brands for $30 million CAD.<ref>{{Cite web |last=Press |first=The Canadian |date=2025-05-15 |title=Hudson’s Bay to sell name, stripes, brands to Canadian Tire for $30 million |url=https://www.cp24.com/news/money/2025/05/15/hudsons-bay-to-sell-brands-to-canadian-tire-for-30-million/ |access-date=2025-05-15 |website=CP24 |language=en}}</ref>