Editing Business plan (section)

== Presentation ==
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The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups, to have three or four formats for the same business plan.

An "[[elevator pitch]]" is a short summary of the plan's executive summary. This is often used as a teaser to awaken the interest of potential investors, customers, or strategic partners. It is called an elevator pitch as it is supposed to be content that can be explained to someone else quickly in an elevator. The elevator pitch should be between 30 and 60 seconds.<ref name="inc magazine">{{cite web|url= http://www.inc.com/guides/2010/05/mastering-business-elevator-pitch.html|title=How to Master Your Elevator Pitch|date=24 May 2010|access-date=2014-10-14}}</ref>

A [[Sales presentation|pitch deck]] is a slide show and oral presentation that is meant to trigger discussion and interest potential investors in reading the written presentation.  The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision-making benchmarks. If a new product is being proposed and time permits, a demonstration of the product may be included.<ref>{{cite web|url=https://techcrunch.com/2012/01/07/pitchdeck/|title=How To Create An Early-Stage Pitch Deck For Investors|last=Contributor|date=7 January 2012 }}</ref>

A written presentation for external stakeholders is a detailed, well written, and pleasingly formatted plan targeted at external stakeholders.

An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders.  Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.